{"id":1171,"date":"2019-07-11T09:13:17","date_gmt":"2019-07-11T09:13:17","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1171"},"modified":"2022-01-20T15:03:48","modified_gmt":"2022-01-20T15:03:48","slug":"influencer-marketing-what-we-learned-in-2019","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/2019\/07\/influencer-marketing-what-we-learned-in-2019\/","title":{"rendered":"Influencer Marketing – What We Learned in 2019"},"content":{"rendered":"\n

Last year we <\/span>wrote a post<\/span><\/a> about influencer marketing, and we specifically looked at PewDiePie\u2019s campaign for Cheetah\u2019s Mobile game \u201cDancing Line\u201d, since it was a campaign that influenced us as viewers. So this year, when PewDiePie promoted another mobile app with a similar video, we decided to go back and see how well it performed, and from it try to cover how Influencer Marketing changed in the past year. <\/span><\/p>\n\n\n\n

Returning Success<\/strong><\/b><\/h2>\n\n\n\n

Even though PewDiePie and his content are <\/span>often criticized<\/span><\/a>, he manages to remain <\/span>the #2 channel on YouTube <\/span><\/a>(subscribers-wise), second only to T-Series, which is essentially India\u2019s VEVO, which isn\u2019t something any individual creator could actually compete with in the long run. <\/span><\/p>\n\n\n\n

His audience has formed a strong and active community around his channel. So when he brought back his fianc\u00e9 to play another casual mobile game (this time it was <\/span>Habby\u2019s Archhero<\/span><\/a>) the audience\u2019s responses were widely positive and accepting of the video, with over 406k upvotes (vs. 21k downvotes) and over 6 million views (as of July 8th).\u00a0<\/span><\/p>\n\n\n\n

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