{"id":1317,"date":"2020-01-29T09:11:47","date_gmt":"2020-01-29T09:11:47","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1317"},"modified":"2020-02-02T14:07:43","modified_gmt":"2020-02-02T14:07:43","slug":"ilyons-bubble-shooter-programmatic-ua%e3%80%80%e3%82%b1%e3%83%bc%e3%82%b9%e3%82%b9%e3%82%bf%e3%83%87%e3%82%a3","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/ja\/2020\/01\/ilyons-bubble-shooter-programmatic-ua%e3%80%80%e3%82%b1%e3%83%bc%e3%82%b9%e3%82%b9%e3%82%bf%e3%83%87%e3%82%a3\/","title":{"rendered":"Ilyon\u2019s Bubble Shooter\u2122 Programmatic UA\u3000\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3"},"content":{"rendered":"\n<h5><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_ilyon_case_study_jp_digital_1c.pdf\"> \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 <\/a><\/h5>\n\n\n\n<h3> Persona.ly Intro <\/h3>\n\n\n\n<p> Persona.ly\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u73fe\u5728\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u30a4\u30f3\u30c9\u3001\u6771\u5357\u30a2\u30b8\u30a2\u8af8\u56fd\u306e\u30c8\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u3084\u30a2\u30d7\u30ea\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u5185\u306b\u7279\u5316\u3057\u305f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5165\u672d\u53d6\u5f15\u3067\u304d\u308bRTB\u6280\u8853\u306b\u3088\u308a\u3001\u9ad8\u3044\u900f\u660e\u6027\u3092\u7dad\u6301\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p> Persona.ly\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3044\u3046\u3060\u3051\u3067\u306a\u304f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u52aa\u3081\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h3> Ilyon Intro <\/h3>\n\n\n\n<p> llyon\u306f\u30012013\u5e74\u306e\u8a2d\u7acb\u304b\u3089\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u4f01\u696d\u3067\u3059\u3002\u7121\u6599\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306f\u4e16\u754c\u4e2d\u3067\u4f55\u767e\u4e07\u4eba\u3082\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u7d39\u4ecb\u3059\u308bllyon\u306e\u63d0\u4f9b\u3059\u308bBubble Shooter \u306f\u30016\u5104\u56de\u4ee5\u4e0a\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u4e16\u754c\u4e2d\u3067\u4eba\u6c17\u306e\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3067\u3001\u540c\u793e\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u3055\u3089\u306b\u697d\u3057\u3081\u308b\u30a2\u30d7\u30ea\u3078\u306e\u958b\u767a\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2019\/09\/Header_back.png\" alt=\"This image has an empty alt attribute; its file name is Header_back.png\"\/><\/figure>\n\n\n\n<h3> Campaign Goals <\/h3>\n\n\n\n<p> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u5b9f\u65bd\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u76ee\u6a19\u306f\u3001\u30a2\u30d7\u30ea\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u9577\u304f\u3057\u3001\u53ce\u76ca\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u3053\u3068\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3> Process  <\/h3>\n\n\n\n<p> Persona.ly\u306e\u81ea\u793e\u3067\u958b\u767a\u3055\u308c\u305fDSP\u306f\u3001\u4e3b\u8981SSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000\u30ea\u30af\u30a8\u30b9\u30c8 (QPS) \u3092\u8d85\u3048\u308b\u30a2\u30d7\u30ea\u5185\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u51e6\u7406\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u3066\u304a\u308a\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3001DMP\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u5e83\u544a\u3067\u306f\u306a\u304f\u3001llyon\u306e\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u307e\u3059\u3002 <\/p>\n\n\n\n<p> \u307e\u305a\u306f\u3001Bubble Shooter\u2122\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u5411\u3051\u3066\u958b\u59cb\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p> \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6210\u529f\u3057\u305f\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u76f8\u4e92\u306e\u900f\u660e\u6027\u9ad8\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u3082\u306e\u3067\u3057\u305f\u3002\u307e\u305f\u3001llyon\u306f\u3001\u985e\u4f3c\u3057\u305f\u30a2\u30d7\u30ea\u306e\u30c7\u30fc\u30bf\u3084\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3064\u3044\u3066\u53ef\u80fd\u306a\u9650\u308a\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p> \u5171\u6709\u3055\u308c\u305f\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u7b2c\u4e00\u6bb5\u968e\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30e2\u30c7\u30eb\u306e\u5f62\u6210\u306b\u3068\u3066\u3082\u5f79\u7acb\u3061\u307e\u3057\u305f\u3002\u3069\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u306b\u8208\u5473\u30fb\u95a2\u5fc3\u304c\u3042\u308b\u306e\u304b\u3001\u307e\u305f\u3001\u3069\u306e\u3088\u3046\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u3068\u52b9\u679c\u7684\u304b\u3092\u628a\u63e1\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30eb\u30c3\u30af\u30a2\u30e9\u30a4\u30af\u30e2\u30c7\u30ea\u30f3\u30b0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<br>\u305d\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d5e\u3063\u305f\u3075\u305f\u3064\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002<br><\/p>\n\n\n\n<p> llyon\u306f\u3001\u6848\u4ef6\u958b\u59cb\u304b\u3089Persona.ly\u306e\u63d0\u4f9b\u3059\u308b\u7ba1\u7406\u753b\u9762\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6df1\u304f\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> \u300cPersona.ly\u306f\u3001\u3068\u3066\u3082\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30c1\u30fc\u30e0\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6bce\u671d\u7ba1\u7406\u753b\u9762\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306e\u304c\u697d\u3057\u307f\u306a\u307b\u3069\u3001\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u5927\u304d\u306a\u7d50\u679c\u3092\u51fa\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u300d<br><strong>Head of User Acquisition ,Gabi Castellan @ Ilyon <\/strong><\/p><\/blockquote>\n\n\n\n<p> llyon\u306f\u3001Persona.ly\u306e\u7ba1\u7406\u753b\u9762\u3068\u8a08\u6e2c\u30c4\u30fc\u30eb\u4f01\u696d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e21\u65b9\u3092\u4f7f\u7528\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u7279\u5b9a\u306eKPI\uff08\u30a4\u30d9\u30f3\u30c8\u3001\u8ab2\u91d1\u3001RR\u3001ROAS\u7b49\uff09\u3001\u914d\u4fe1\u9762\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002<br>\u3053\u308c\u306b\u3088\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u3088\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u52d5\u753b\u5168\u753b\u9762\uff08\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\uff09\u3001\u52d5\u753b\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3001\u30ea\u30ef\u30fc\u30c9\u306a\u3057\u306e\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u306e\u307f\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2019\/09\/Advertisers-Dashboard.png\" alt=\"This image has an empty alt attribute; its file name is Advertisers-Dashboard.png\"\/><\/figure>\n\n\n\n<p> \u3075\u305f\u3064\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3068\u3066\u3082\u6b63\u78ba\u3067\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u7d50\u679c\u7684\u306b\u3001llyon\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u524d\u306b\u8a2d\u5b9a\u3057\u305f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306eKPI\u3092\u306f\u308b\u304b\u306b\u8d8a\u3048\u305f\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<ul><li> Bubble Shooter\u2122 (iOS\/US) \u2013 2019\u5e747\u6708 <ul><li> \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff1a1\u65e5\u76ee 18%\u5897\u52a0\uff0f7\u65e5\u76ee 32%\u5897\u52a0 <\/li><li> IPM 80%+ \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u78ba\u7387*: 9.63 <\/li><li> CVR 80%+ \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u78ba\u7387: 5.12% <\/li><\/ul><\/li><\/ul>\n\n\n\n<p> *\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u78ba\u7387\u300d\u306f\u3001\u30ea\u30af\u30a8\u30b9\u30c8\u3054\u3068\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u751f\u6210\u3055\u308c\u308b\u30e1\u30c8\u30ea\u30c3\u30af\u3067\u3059\u3002 \u30e1\u30c8\u30ea\u30c3\u30af\u3067\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u300180\uff05\u3092\u8d85\u3048\u308b\u78ba\u7387\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u53ef\u80fd\u6027\u304c\u975e\u5e38\u306b\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> \u300cPersona.ly\u306f\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3057\u3066\u3068\u3066\u3082\u5927\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u304b\u3089\u3082\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d99\u7d9a\u3057\u3001\u3055\u3089\u306b\u5f37\u5316\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u300d <br><strong>User Acquisition Manager, Shiri Schulman @ Ilyon<br><\/strong><\/p><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> \u300cllyon\u3068\u306e\u30d3\u30b8\u30cd\u30b9\u306f\u3001\u3068\u3066\u3082\u6709\u610f\u7fa9\u3067\u3059\u3002llyon\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3057\u3066\u3001\u5f7c\u3089\u304c\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u306e\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u4f01\u696d\u3067\u3042\u308b\u3053\u3068\u304c\u3088\u304f\u5206\u304b\u308a\u3001\u3068\u3066\u3082\u52c9\u5f37\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u76f8\u4e92\u3067\u900f\u660e\u6027\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u5e83\u544a\u306e\u74b0\u5883\u3092\u6574\u3048\u3001\u30c7\u30fc\u30bf\u3092\u5b8c\u5168\u306b\u6709\u52b9\u5316\u3057KPI\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u300d<br><strong>Founder &amp; CEO, Ofir Pasternak@ Persona.ly <\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9 Persona.ly Intro Persona.ly\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u73fe\u5728\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u30a4\u30f3\u30c9\u3001\u6771\u5357\u30a2\u30b8\u30a2\u8af8\u56fd\u306e\u30c8\u30c3\u30d7\u30d6\u30e9\u30f3\u30c9\u3084\u30a2\u30d7\u30ea\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u5185\u306b\u7279\u5316\u3057\u305f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5165\u672d\u53d6\u5f15\u3067\u304d\u308bRTB\u6280\u8853\u306b\u3088\u308a\u3001\u9ad8\u3044\u900f\u660e\u6027\u3092\u7dad\u6301\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u305f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002 Persona.ly\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3044\u3046\u3060\u3051\u3067\u306a\u304f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u52aa\u3081\u3066\u3044\u307e\u3059\u3002 Ilyon Intro llyon\u306f\u30012013\u5e74\u306e\u8a2d\u7acb\u304b\u3089\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u4f01\u696d\u3067\u3059\u3002\u7121\u6599\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306f\u4e16\u754c\u4e2d\u3067\u4f55\u767e\u4e07\u4eba\u3082\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u7d39\u4ecb\u3059\u308bllyon\u306e\u63d0\u4f9b\u3059\u308bBubble Shooter \u306f\u30016\u5104\u56de\u4ee5\u4e0a\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u4e16\u754c\u4e2d\u3067\u4eba\u6c17\u306e\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3067\u3001\u540c\u793e\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u3055\u3089\u306b\u697d\u3057\u3081\u308b\u30a2\u30d7\u30ea\u3078\u306e\u958b\u767a\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u307e\u3059\u3002 Campaign Goals \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u5b9f\u65bd\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u76ee\u6a19\u306f\u3001\u30a2\u30d7\u30ea\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u9577\u304f\u3057\u3001\u53ce\u76ca\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u3053\u3068\u3082\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002 Process Persona.ly\u306e\u81ea\u793e\u3067\u958b\u767a\u3055\u308c\u305fDSP\u306f\u3001\u4e3b\u8981SSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000\u30ea\u30af\u30a8\u30b9\u30c8 (QPS) \u3092\u8d85\u3048\u308b\u30a2\u30d7\u30ea\u5185\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u51e6\u7406\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u3066\u304a\u308a\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3001DMP\u306b\u84c4\u7a4d\u3055\u308c\u305f\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u884c\u3057\u307e\u3059\u3002\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u5e83\u544a\u3067\u306f\u306a\u304f\u3001llyon\u306e\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u306b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3057\u307e\u3059\u3002 \u307e\u305a\u306f\u3001Bubble Shooter\u2122\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u306b\u5411\u3051\u3066\u958b\u59cb\u3057\u307e\u3057\u305f\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6210\u529f\u3057\u305f\u5927\u304d\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u76f8\u4e92\u306e\u900f\u660e\u6027\u9ad8\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u3082\u306e\u3067\u3057\u305f\u3002\u307e\u305f\u3001llyon\u306f\u3001\u985e\u4f3c\u3057\u305f\u30a2\u30d7\u30ea\u306e\u30c7\u30fc\u30bf\u3084\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3064\u3044\u3066\u53ef\u80fd\u306a\u9650\u308a\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002 \u5171\u6709\u3055\u308c\u305f\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u306f\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u7b2c\u4e00\u6bb5\u968e\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30e2\u30c7\u30eb\u306e\u5f62\u6210\u306b\u3068\u3066\u3082\u5f79\u7acb\u3061\u307e\u3057\u305f\u3002\u3069\u306e\u3088\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u306b\u8208\u5473\u30fb\u95a2\u5fc3\u304c\u3042\u308b\u306e\u304b\u3001\u307e\u305f\u3001\u3069\u306e\u3088\u3046\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3059\u308b\u3068\u52b9\u679c\u7684\u304b\u3092\u628a\u63e1\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30eb\u30c3\u30af\u30a2\u30e9\u30a4\u30af\u30e2\u30c7\u30ea\u30f3\u30b0\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d5e\u3063\u305f\u3075\u305f\u3064\u306e\u30e6\u30fc\u30b6\u30fc\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002 llyon\u306f\u3001\u6848\u4ef6\u958b\u59cb\u304b\u3089Persona.ly\u306e\u63d0\u4f9b\u3059\u308b\u7ba1\u7406\u753b\u9762\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6df1\u304f\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 \u300cPersona.ly\u306f\u3001\u3068\u3066\u3082\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30c1\u30fc\u30e0\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6bce\u671d\u7ba1\u7406\u753b\u9762\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306e\u304c\u697d\u3057\u307f\u306a\u307b\u3069\u3001\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u5927\u304d\u306a\u7d50\u679c\u3092\u51fa\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u300dHead of User Acquisition ,Gabi Castellan @ Ilyon llyon\u306f\u3001Persona.ly\u306e\u7ba1\u7406\u753b\u9762\u3068\u8a08\u6e2c\u30c4\u30fc\u30eb\u4f01\u696d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4e21\u65b9\u3092\u4f7f\u7528\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u7279\u5b9a\u306eKPI\uff08\u30a4\u30d9\u30f3\u30c8\u3001\u8ab2\u91d1\u3001RR\u3001ROAS\u7b49\uff09\u3001\u914d\u4fe1\u9762\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u3088\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u52d5\u753b\u5168\u753b\u9762\uff08\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\uff09\u3001\u52d5\u753b\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u3001\u30ea\u30ef\u30fc\u30c9\u306a\u3057\u306e\u30d7\u30ec\u30fc\u30b9\u30e1\u30f3\u30c8\u306e\u307f\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u4f7f\u7528\u3057\u307e\u3057\u305f\u3002 \u3075\u305f\u3064\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u3068\u3066\u3082\u6b63\u78ba\u3067\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u7d50\u679c\u7684\u306b\u3001llyon\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u524d\u306b\u8a2d\u5b9a\u3057\u305f\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306eKPI\u3092\u306f\u308b\u304b\u306b\u8d8a\u3048\u305f\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 Bubble Shooter\u2122 (iOS\/US) \u2013 2019\u5e747\u6708 \u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff1a1\u65e5\u76ee 18%\u5897\u52a0\uff0f7\u65e5\u76ee 32%\u5897\u52a0 IPM 80%+ \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u78ba\u7387*: 9.63 CVR 80%+ \u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u78ba\u7387: 5.12% *\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u78ba\u7387\u300d\u306f\u3001\u30ea\u30af\u30a8\u30b9\u30c8\u3054\u3068\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u751f\u6210\u3055\u308c\u308b\u30e1\u30c8\u30ea\u30c3\u30af\u3067\u3059\u3002 \u30e1\u30c8\u30ea\u30c3\u30af\u3067\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u300180\uff05\u3092\u8d85\u3048\u308b\u78ba\u7387\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u53ef\u80fd\u6027\u304c\u975e\u5e38\u306b\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002 \u300cPersona.ly\u306f\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3057\u3066\u3068\u3066\u3082\u5927\u5207\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u4f01\u696d\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u304b\u3089\u3082\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d99\u7d9a\u3057\u3001\u3055\u3089\u306b\u5f37\u5316\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u300d User Acquisition Manager, Shiri &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/ja\/2020\/01\/ilyons-bubble-shooter-programmatic-ua%e3%80%80%e3%82%b1%e3%83%bc%e3%82%b9%e3%82%b9%e3%82%bf%e3%83%87%e3%82%a3\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ilyon\u2019s Bubble Shooter\u2122 Programmatic UA\u3000\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,314,159],"tags":[320,318,322],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1317"}],"collection":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=1317"}],"version-history":[{"count":0,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media\/1318"}],"wp:attachment":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=1317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=1317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=1317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}