{"id":1354,"date":"2020-02-12T07:56:38","date_gmt":"2020-02-12T07:56:38","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1354"},"modified":"2020-02-12T07:56:39","modified_gmt":"2020-02-12T07:56:39","slug":"clipwire-games%ec%9d%98-%eb%b9%99%ea%b3%a0-%ec%8a%a4%ed%86%a0%eb%a6%ac-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac-2","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/ko\/2020\/02\/clipwire-games%ec%9d%98-%eb%b9%99%ea%b3%a0-%ec%8a%a4%ed%86%a0%eb%a6%ac-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac-2\/","title":{"rendered":"Clipwire Games\uc758 \ube59\uace0 \uc2a4\ud1a0\ub9ac\u2122 \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c"},"content":{"rendered":"\n<h5><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_clipwire_case_study_kr_digital_1b.pdf\"> \uc0ac\ub840 \uc5f0\uad6c PDF \ubc84\uc804 \ub2e4\uc6b4\ub85c\ub4dc <\/a><\/h5>\n\n\n\n<h2> Persona.ly \uc18c\uac1c <\/h2>\n\n\n\n<p>Persona.ly\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571 \uac1c\ubc1c\uc790\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uac00\ub2a5\ucf00 \ud558\ub294 \ubbf8\uad6d,\ud55c\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544 \ubc0f \uc778\ub3c4 \uc2dc\uc7a5\uc5d0 \uc911\uc810\uc744 \ub454 \uae30\uc220 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uc790\uc0ac\uc758 \ub3c5\uc810 \uc785\ucc30 \ubc0f \uae30\uacc4\ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\ub2a5 \uae30\ubc18\uc758 \ud0c0\uac9f\uc774 \uba85\ud655\ud55c \uc571 \uc124\uce58 \ubc0f \ub9ac\ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uacf5\uae09 \uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\uac00\ub2a5\ud55c \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\ub825\uc744 \uc0dd\uc131\ud558\ub294 \ud30c\ud2b8\ub108\uac00 \ub420 \uc218 \uc788\ub3c4\ub85d \ub178\ub825\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<h2>Clipwire Games \uac8c\uc784 \uc18c\uac1c <\/h2>\n\n\n\n<p>Clipwire\ub294 \uce90\ub098\ub2e4\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \ubaa8\ubc14\uc77c \ube44\ub514\uc624 \uac8c\uc784 \ud68c\uc0ac\uc785\ub2c8\ub2e4. 2009\ub144 \ud1a0\ub860\ud1a0\uc5d0 \uc124\ub9bd\ub41c \uc774 \ud68c\uc0ac\ub294 \uac15\ub825\ud55c \uac00\uce58, \uc5c5\ubb34\uc724\ub9ac \ubc0f \uc9c0\ub2a5\uc801\uc778 \uc131\uc7a5\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. Clipwire\ub294 \ub9e4\uc77c \uc5f4\uc2ec\ud788 \uc77c\ud558\uace0, \uc7ac\ubbf8\uc788\uace0, \ud601\uc2e0\ud558\uba70, \ub808\ubca8\uc5c5\ud569\ub2c8\ub2e4. \uac8c\uc784 \uac1c\ubc1c\uc5d0 \uad00\ud574\uc11c\ub294 \uc218\uc775\uc131\uc774 \ub192\uc740 \uac8c\uc784 \uc81c\ud488\uad70\uc744 \uad6c\ucd95\ud588\uc73c\uba70 \ub9e4\uc77c \uc0ac\uc6a9\uc790\ub97c \uc704\ud574 \uac8c\uc784\uc744 \uacc4\uc18d \uac1c\uc120\ud558\uace0 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2019\/12\/Header.png\" alt=\"Clipwire Games Programmatic UA Case Study \"\/><\/figure><\/div>\n\n\n\n<h2>\ucea0\ud398\uc778 \ubaa9\ud45c <\/h2>\n\n\n\n<p>Clipwire Games\ub294 \ud0c0\uc774\ud2c0 &#8220;Bingo Story&#8221;\uc5d0 \ub300\ud55c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \ud6a8\uc728\uc801\uc73c\ub85c \ud655\uc7a5\ud558\uc5ec \ud0c0\uc774\ud2c0\uc774 \uad11\uace0 \ubc0f \uc778\uc571 \uad6c\ub9e4 \ubaa8\ub450\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ubbc0\ub85c \ub192\uc740 \ubcf4\uc720\uc728\uacfc \uc608\uae08 \ubc0f ROAS\ub85c\uc758 \uc804\ud658\uc728\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2>\ubc29\ubc95 <\/h2>\n\n\n\n<p>\ub2f9\uc0ac\uc758 \uc0ac\ub0b4 \ud504\ub85c\uadf8\ub798\ubc0d\uc801 DSP\ub294 \ubaa8\ub4e0 \uc8fc\uc694 SSP\uc640 \ud1b5\ud569\ub418\uc5b4 \uc788\uc73c\uba70 500,000\uac1c \uc774\uc0c1\uc758 QPS \uc778\uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \u200b\u200b\uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 UA \ubc0f \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uae30 \uc704\ud574 \uae30\uacc4\ud559\uc2b5 \uc54c\uace0\ub9ac\uc998, \uc2e4\uc2dc\uac04 \uc694\uccad \ub370\uc774\ud130 \ubc0f DMP\uc758 \uc9d1\uacc4\ub41c \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc0ac\uc6a9\uc790 \uc218\uc900\uc758 \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4. \uad11\uace0 \uc778\ud504\ub77c\uac00 \uc544\ub2cc \uc0ac\uc6a9\uc790 \ud504\ub85c\ud544\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \uc774 \uc778\ud504\ub77c\ub97c \ud1b5\ud574 Clipwire\uc640 \uac19\uc740 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc0ac\uac00 \ub3d9\uc0ac \uac8c\uc784\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>7 \uc6d4\uc5d0 iOS\uc640 Android\uc5d0\uc11c Clipwire\uc758 &#8220;Bingo Story&#8221;\uc5d0 \ub300\ud55c UA \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc744 \ub54c, \ucd08\uae30 \uc811\uadfc\ubc95\uc740 <strong>\uc758\ub3c4 \uae30\ubc18 \ud0c0\uac9f\ud305<\/strong>\uc73c\ub85c \ube59\uace0 \uc7a5\ub974\uc5d0 \uc9c1\uc811\uc801\uc778 \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc\ubc95\uc740 \ub192\uc740 IPM (\ubc31\ub9cc\uac1c \ub2f9 \uc124\uce58\uc218)\uc744 \uc0dd\uc131\ud558\uace0 \uc815\uc758\ub41c ROAS KPI\ub97c \uc2e0\uc18d\ud558\uac8c \ucda9\uc871\uc2dc\ud0a4\ub294 \ub370 \ubaa8\ub450 \ucd08\uae30 \uc131\uacf5\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc774 \ucd08\uae30 \uc131\uacf5\uc73c\ub85c \uae30\uacc4\ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc774 \ub9c8\uc791, \uc194\ub9ac\ud14c\uc5b4 \ubc0f \uc18c\uc15c \uce74\uc9c0\ub178\uc640 \uac19\uc740 \ud558\uc704 \uc7a5\ub974 \ubc0f \uad00\ub828 \uc7a5\ub974\uc5d0\uc11c \uc9c0\uae08\uae4c\uc9c0 \uc804\ub2ec\ub41c \uac83\uacfc \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc2dc\uc791\ud568\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc744 \ube60\ub974\uac8c \ud655\uc7a5\ud558\uace0 \ub113\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2>\uacb0\uacfc <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2019\/12\/image.png\" alt=\"Bingo Story: \nAndroid (August 2019): \nDay 1 ROAS lift: 11%\nDay 7 ROAS lift: 14.7%\nDay 30 ROAS lift: 11.2% \n\niOS (Spetember 2019): \nDay 1 ROAS lift: 11% \nDay 7 ROAS lift: 5.2% \nDay 30 ROAS lift: 16% \"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Clipwire\uc758 \ucea0\ud398\uc778\uc740 \ucc98\uc74c\ubd80\ud130 \uc131\uacf5\uc801\uc774\uc600\uace0 \uc131\uacf5\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc600\uc73c\uba70, \uae30\ub300\ub97c \ube60\ub974\uac8c \ucda9\uc871\uc2dc\ud0a4\uace0 \uadf8\ub4e4\uc774 \uc6d0\ud558\ub294 \ucea0\ud398\uc778 \uacb0\uacfc\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.\u201d <\/p><cite> Joseph Iris \u2013 Persona.ly\uc758 RTB \uc81c\ud488 \uad00\ub9ac\uc790 <\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Persona.ly\uc640\uc758 \ud611\ub825\uc740 \ub180\ub77c\uc6e0\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc758 \ud300\uc740 \ud65c\ubc1c\ud558\uace0 \ub370\uc774\ud130 \uc911\uc2ec\uc801\uc785\ub2c8\ub2e4. \ub300\uc2dc\ubcf4\ub4dc \ubc0f \ub9ac\ud3ec\ud305 \ub3c4\uad6c\ub294 \uc0ac\uc6a9\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc6d0\ud558\ub294 \uc124\uce58 \uc218\ub97c \ub2ec\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p><cite> Cameron Micomonaco, Clipwire Games\uc758 \uc131\uc7a5\ucc45\uc784\uc790 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\uc0ac\ub840 \uc5f0\uad6c PDF \ubc84\uc804 \ub2e4\uc6b4\ub85c\ub4dc Persona.ly \uc18c\uac1c Persona.ly\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571 \uac1c\ubc1c\uc790\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uac00\ub2a5\ucf00 \ud558\ub294 \ubbf8\uad6d,\ud55c\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544 \ubc0f \uc778\ub3c4 \uc2dc\uc7a5\uc5d0 \uc911\uc810\uc744 \ub454 \uae30\uc220 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uc790\uc0ac\uc758 \ub3c5\uc810 \uc785\ucc30 \ubc0f \uae30\uacc4\ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\ub2a5 \uae30\ubc18\uc758 \ud0c0\uac9f\uc774 \uba85\ud655\ud55c \uc571 \uc124\uce58 \ubc0f \ub9ac\ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uacf5\uae09 \uc5c5\uccb4\uac00 \uc544\ub2c8\ub77c \uc5ec\ub7ec &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/ko\/2020\/02\/clipwire-games%ec%9d%98-%eb%b9%99%ea%b3%a0-%ec%8a%a4%ed%86%a0%eb%a6%ac-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Clipwire Games\uc758 \ube59\uace0 \uc2a4\ud1a0\ub9ac\u2122 \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,205,6,66],"tags":[324,326,322],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1354"}],"collection":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":0,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media\/1337"}],"wp:attachment":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=1354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=1354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}