{"id":1357,"date":"2020-02-12T08:02:54","date_gmt":"2020-02-12T08:02:54","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1357"},"modified":"2020-02-12T08:02:55","modified_gmt":"2020-02-12T08:02:55","slug":"clipwire-games%e7%9a%84bingo-story%e7%a8%8b%e5%ba%8f%e5%8c%96%e7%9a%84%e7%94%a8%e6%88%b7%e8%8e%b7%e5%8f%96%e6%a1%88%e4%be%8b%e7%a0%94%e7%a9%b6-2","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/zh\/2020\/02\/clipwire-games%e7%9a%84bingo-story%e7%a8%8b%e5%ba%8f%e5%8c%96%e7%9a%84%e7%94%a8%e6%88%b7%e8%8e%b7%e5%8f%96%e6%a1%88%e4%be%8b%e7%a0%94%e7%a9%b6-2\/","title":{"rendered":"Clipwire Games\u7684Bingo Story\u2122\u7a0b\u5e8f\u5316\u7684\u7528\u6237\u83b7\u53d6\u6848\u4f8b\u7814\u7a76"},"content":{"rendered":"\n<h5><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_clipwire_case_study_ch_digital_1a.pdf\"> \u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 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Casino\u8fd9\u6837\u7684\u5b50\u7c7b\u578b\u4ee5\u53ca\u76f8\u5173\u7c7b\u578b\u5df2\u4ea7\u751f\u7684\u7528\u6237\u7684\u76f8\u4f3c\u4eba\u7fa4\u7528\u6237\u4e3a\u76ee\u6807\uff0c\u8be5\u65e9\u671f\u6210\u529f\u4f7f\u5f97\u6211\u4eec\u80fd\u5feb\u901f\u5730\u6269\u5c55\u5e76\u6269\u5927\u8425\u9500\u6d3b\u52a8\u7684\u89c4\u6a21\u3002 <\/p>\n\n\n\n<h2>\u7ed3\u679c <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2019\/12\/image.png\" alt=\"Bingo Story: \nAndroid (August 2019): \nDay 1 ROAS lift: 11%\nDay 7 ROAS lift: 14.7%\nDay 30 ROAS lift: 11.2% \n\niOS (Spetember 2019): \nDay 1 ROAS lift: 11% \nDay 7 ROAS lift: 5.2% \nDay 30 ROAS lift: 16% \"\/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Clipwire\u7684\u8425\u9500\u6d3b\u52a8\u4ece\u4e00\u5f00\u59cb\u5c31\u8fdb\u884c\u5f97\u5f88\u597d\uff0c\u4ed6\u4eec\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u6210\u529f\u6240\u9700\u7684\u6570\u636e\uff0c\u6211\u4eec\u5f88\u5feb\u5c31\u8fbe\u5230\u4e86\u4ed6\u4eec\u7684\u671f\u671b\uff0c\u5e76\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e86\u529b\u4e89\u8c0b\u6c42\u7684\u8425\u9500\u6d3b\u52a8\u7ed3\u679c\u3002 <\/p><cite> Persona.ly\u7684RTB\u4ea7\u54c1\u7ecf\u7406Joseph Iris <\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u4e0ePersona.ly\u5408\u4f5c\u4e00\u76f4\u662f\u4e00\u79cd\u4eab\u53d7\u3002\u4ed6\u4eec\u7684\u56e2\u961f\u53cd\u5e94\u7075\u654f\u4e14\u7531\u6570\u636e\u9a71\u52a8\u3002\u4ed6\u4eec\u7684\u4eea\u8868\u677f\u548c\u62a5\u544a\u5de5\u5177\u6613\u4e8e\u4f7f\u7528\u3002\u6211\u4eec\u5f88\u5feb\u5c31\u901a\u8fc7\u4ed6\u4eec\u7684\u8425\u9500\u6d3b\u52a8\u83b7\u5f97\u4e86\u8fbe\u5230\u6211\u4eec\u76ee\u6807\u7684\u5b89\u88c5\u3002 <\/p><cite> Clipwire Games\u7684\u53d1\u5c55\u4e3b\u7ba1Cameron Micomonaco <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 Persona.ly\u4ecb\u7ecd Persona.ly\u662f\u4e00\u5bb6\u6280\u672f\u4ea7\u54c1\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u548c\u5e94\u7528\u5f00\u53d1\u5546\u63a8\u8fdb\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u8fd0\u4f5c\u5e76\u4ee5\u7f8e\u56fd\u3001\u97e9\u56fd\u3001\u65e5\u672c\u3001\u4fc4\u7f57\u65af\u3001\u4e1c\u5357\u4e9a\u548c\u5370\u5ea6\u5e02\u573a\u4e3a\u4e3b\u3002\u6211\u4eec\u4f7f\u7528\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u63d0\u4f9b\u900f\u660e\u7684\u3001\u57fa\u4e8e\u6027\u80fd\u7684\u3001\u9ad8\u7cbe\u51c6\u7684\u5e94\u7528\u5b89\u88c5\u548c\u8bbf\u5ba2\u627e\u56de\u7684\u65b9\u6848\u3002 Persona.ly\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u771f\u6b63\u7684\u4ef7\u503c\u3001\u53d1\u5c55\u4ee5\u53ca\u5e7f\u9614\u7684\u5e02\u573a\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34 Clipwire Games\u4ecb\u7ecd 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