{"id":1454,"date":"2020-04-30T13:04:27","date_gmt":"2020-04-30T13:04:27","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1454"},"modified":"2020-04-30T14:20:24","modified_gmt":"2020-04-30T14:20:24","slug":"u-lu-games%ec%9d%98-%eb%a6%ac%ec%b9%98-%eb%a6%ac%ec%b9%98-reach-rich-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/ko\/2020\/04\/u-lu-games%ec%9d%98-%eb%a6%ac%ec%b9%98-%eb%a6%ac%ec%b9%98-reach-rich-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac\/","title":{"rendered":"U.LU Games\uc758 &#8216;\ub9ac\uce58 \ub9ac\uce58&#8217; (Reach Rich) \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c"},"content":{"rendered":"\n<h4><a rel=\"noreferrer noopener\" aria-label=\" \uc0ac\ub840 \uc5f0\uad6c\uc758 PDF \ub2e4\uc6b4\ub85c\ub4dc  (opens in a new tab)\" href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_ulu_case_study_digital_kr_1a.pdf\" target=\"_blank\">\uc0ac\ub840 \uc5f0\uad6c\uc758 PDF \ub2e4\uc6b4\ub85c\ub4dc <\/a><\/h4>\n\n\n\n<h2>U.LU \uac8c\uc784 \uc18c\uac1c <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.ulugame.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">U.LU Games<\/a>\ub294 \uc0c1\ud558\uc774\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ubaa8\ubc14\uc77c \uac8c\uc784 \ud68c\uc0ac\ub85c 2012\ub144\uc5d0 &#8216;FortressM&#8217;, &#8216;Reach Rich, &#8216;ARKA &#8216;,&#8217;Myth of Sword &#8216;,&#8217;Euros &#8216;\ubc0f &#8216;Glory &#8216;\uc640 \uac19\uc740 \uac8c\uc784\uc73c\ub85c 2,230\ub9cc \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc138\uacc4\uc801\uc778 U.LU Games\ub294 \ub3c5\ubcf4\uc801 \uace0\ud488\uc9c8 \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \uc81c\uc791\ud558\uc5ec \uae00\ub85c\ubc8c \uc778\ud130\uc5d1\ud2f0\ube0c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ub9ac\ub354\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.ulugame.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">U.LU Games<\/a>\uc758 \uc8fc\uc694 \uc2dc\uc7a5\uc740 \ud55c\uad6d, \uc77c\ubcf8 \ubc0f \ub3d9\ub0a8\uc544\uc2dc\uc544\uc785\ub2c8\ub2e4. \ud55c\uad6d \ubaa8\ubc14\uc77c \uac8c\uc784 \uc2dc\uc7a5\uc5d0 \ub300\ud55c \uc804\ubb38\uac00\ub85c \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2>Persona.ly \uc18c\uac1c <\/h2>\n\n\n\n<p>Persona.ly\ub294 \uc804\uc138\uacc4\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\ub294 \ubbf8\uad6d, \ud55c\uad6d, \uc77c\ubcf8, \ub7ec\uc2dc\uc544, \ub3d9\ub0a8\uc544 \ubc0f \uc778\ub3c4 \uc2dc\uc7a5\uc5d0 \uc8fc\ub825\ud558\ub294 \ube0c\ub79c\ub4dc \ubc0f \uc571\uac1c\ubc1c\uc790\ub97c \uc704\ud55c \ubaa8\ubc14\uc77c \uc0ac\uc6a9\uc790 \ud655\ubcf4 \uae30\uc220 \uc81c\ud488 \ud68c\uc0ac\uc785\ub2c8\ub2e4. \uc800\ud76c \uace0\uc720 \uc785\ucc30 \ubc0f \uae30\uacc4\ud559\uc2b5 \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud22c\uba85\ud558\uace0 \uc131\ub2a5 \uae30\ubc18\uc758 \uba85\ud655\ud55c \ud0c0\uac9f \uc571\uc124\uce58 \ubc0f \ub9ac\ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>Persona.ly\ub294 \ud30c\ud2b8\ub108\ub97c \uc704\ud55c \uacf5\uae09 \uc5c5\uccb4 \uc774\uc0c1\uc73c\ub85c \uc5ec\ub7ec \ucc44\ub110\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2e4\uc81c \uac00\uce58, \uc131\uc7a5 \ubc0f \uad11\ubc94\uc704\ud55c \ub9c8\ucf00\ud305 \ud1b5\ucc30\uc744 \uc0dd\uc131\ud558\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2>\ucea0\ud398\uc778 \ubaa9\ud45c <\/h2>\n\n\n\n<p>Persona.ly\ub294 ROAS \ubaa9\ud45c\uc5d0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uc778\uc571 \uad6c\ub9e4\ub97c \ud558\ub294 \uc0ac\uc6a9\uc790\uc758 \ucc38\uc5ec\ub3c4\uac00 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uc8fc\uc694 \uac8c\uc784\uc778 &#8220;<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ulugame.goldenkr.google&amp;hl=en_US\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\ub9ac\uce58\ub9ac\uce58 (opens in a new tab)\">\ub9ac\uce58\ub9ac\uce58<\/a>&#8220;\uc5d0\uc11c U.LU \uac8c\uc784\uacfc \ud611\uc5c5\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2>\ubc29\ubc95 <\/h2>\n\n\n\n<p>\ub2f9\uc0ac\uc758 \ub3c5\uc810\uc801 \ud504\ub85c\uadf8\ub798\ubc0d\uc801 DSP\ub294 \ubaa8\ub4e0 \uc8fc\uc694 SSP\uc640 \ud1b5\ud569\ub418\uc5b4 \uc788\uc73c\uba70 500,000\uac1c \uc774\uc0c1\uc758 QPS \uc778\uc571 \uc778\ubca4\ud1a0\ub9ac\ub97c \ucc98\ub9ac\ud560 \uc218 \u200b\u200b\uc788\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 UA \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uae30 \uc704\ud558\uc5ec \uc2e4\uc2dc\uac04 \uc694\uccad \ub370\uc774\ud130 \ubc0f DMP\uc758 \uc9d1\uacc4\ub41c \ub370\uc774\ud130 \uae30\ubc18 \uba38\uc2e0\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790 \uc218\uc900\uc5d0\uc11c \ud0c0\uac9f\ud305\uc744 \uc801\uc6a9\ud569\ub2c8\ub2e4. \uad11\uace0 \uac8c\uc7ac \uc704\uce58\uac00 \uc544\ub2cc \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc124\uacc4\ub41c \ubcf8 \uc778\ud504\ub77c\ub97c \ud1b5\ud574 U.LU Games\uc640 \uac19\uc740 \ubaa8\ubc14\uc77c \uac8c\uc784 \uac1c\ubc1c\uc790\uac00 \uc790\uc2e0\uc758 \uac8c\uc784\uc5d0 \uac00\uc7a5 \uad00\ub828\uc131\uc774 \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>9 \uc6d4\uc5d0 \uc548\ub4dc\ub85c\uc774\ub4dc\uc5d0\uc11c U.LU Games\uc758 &#8220;\ub9ac\uce58 \ub9ac\uce58&#8221; UA \ucea0\ud398\uc778\uc744 \ud55c\uad6d\uc5d0\uc11c \uc2dc\uc791\ud588\uc744 \ub54c, \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \ud0c0\uac9f\ud305\uc73c\ub85c \ucd08\uae30 \uc811\uadfc \ubc29\uc2dd\uc744 \ucde8\ud558\uc600\uc2b5\ub2c8\ub2e4.  \ud558\ub4dc \ucf54\uc5b4 RPG \ubc0f \uce90\uc8fc\uc5bc \uac8c\uc784 \ub4f1 \uc5ec\ub7ec \uad00\ub828 \uc7a5\ub974\uc5d0 \uc9c1\uc811 \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \uc0ac\uc6a9\uc790\ub97c \ud0c0\uac9f\ud305\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc7a5\ub974\uc758 \uc77c\ubc18\uc801\uc778 D1 \uc720\uc9c0\uc728\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc740 \uc0ac\uc6a9\uc790\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uadf8 \ub2e4\uc74c \uc800\ud76c \uae30\uacc4\ud559\uc2b5 \ubaa8\ub378\uc740 \uc124\uce58 \ub2f9\uc77c \uac00\uc7a5 \ucc38\uc5ec\ub3c4\uac00 \ub192\uac70\ub098 \uad6c\ub9e4\ud55c \uc0ac\uc6a9\uc790\uc758 \ud328\ud134\uc744 \uc810\ucc28 \ud559\uc2b5\ud558\uc5ec \uc720\uc0ac\ud55c \uc0ac\uc6a9\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \ud558\uc5ec \uc815\uc758\ub41c ROAS KPI\ub97c \ucd08\uacfc\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<h2>\uacb0\uacfc : <\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/04\/ply_ulu_stats.png\" alt=\"Reach Rich September 2019: \nROAS:\nD1 ROAS 19% \nD7 ROAS 49%\nD30 ROAS 107%\nRetention:\nD1 36% RR\nD7 15% RR\n\" width=\"764\" height=\"452\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201cPersona.ly \ud300\uacfc \ud611\uc5c5\uc740 \ud6cc\ub96d\ud55c \uacbd\ud5d8\uc774\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud504\ub85c\ub85c\uc368 \ucc45\uc784\uac10 \uc788\uac8c ROAS\ub97c \uc218\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub300\uc2dc\ubcf4\ub4dc\ub294 \ub9e4\uc6b0 \uba85\ud655\ud558\uace0 \uc0ac\uc6a9\ud558\uae30 \uc27d\uc2b5\ub2c8\ub2e4. \uac01 \ucea0\ud398\uc778\uc5d0 \uc9c0\ucd9c\ud558\uace0 \uc5bb\ub294 \ud6a8\uacfc\uae08\uc561\uc744 \uba85\ud655\ud558\uac8c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. &#8221; <\/p><cite>Anna Peng, U.LU Games\uc758 \ucc44\ub110 \uad00\ub9ac\uc790 <\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> &#8220;U.LU \ud300\uc740 \ucc98\uc74c\ubd80\ud130 \ud611\ub825\ud558\uc5ec \uc804\uccb4 \ud504\ub85c\uc138\uc2a4\uc5d0 \ub300\ud574 \uc131\uacf5\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \uc644\uc804\ud558\uace0 \ud22c\uba85\ud558\uac8c \uc81c\uacf5\ud558\uc5ec \uc5b4\ub824\uc6b4 \uc2dc\uc7a5\/\uc7a5\ub974 \uc870\ud569\uc5d0\uc11c KPI\ub97c \ucd08\uacfc \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.&#8221; <\/p><cite>Maor Kreichman, Persona.ly\uc758 \uc804\ub7b5\uc801 \ud30c\ud2b8\ub108\uc2ed \ubd80\uc0ac\uc7a5 <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\uc0ac\ub840 \uc5f0\uad6c\uc758 PDF \ub2e4\uc6b4\ub85c\ub4dc U.LU \uac8c\uc784 \uc18c\uac1c U.LU Games\ub294 \uc0c1\ud558\uc774\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ubaa8\ubc14\uc77c \uac8c\uc784 \ud68c\uc0ac\ub85c 2012\ub144\uc5d0 &#8216;FortressM&#8217;, &#8216;Reach Rich, &#8216;ARKA &#8216;,&#8217;Myth of Sword &#8216;,&#8217;Euros &#8216;\ubc0f &#8216;Glory &#8216;\uc640 \uac19\uc740 \uac8c\uc784\uc73c\ub85c 2,230\ub9cc \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \uc138\uacc4\uc801\uc778 U.LU Games\ub294 \ub3c5\ubcf4\uc801 \uace0\ud488\uc9c8 \ubaa8\ubc14\uc77c \uac8c\uc784\uc744 \uc81c\uc791\ud558\uc5ec \uae00\ub85c\ubc8c \uc778\ud130\uc5d1\ud2f0\ube0c \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \ub9ac\ub354\uac00 \ub418\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. U.LU Games\uc758 \uc8fc\uc694 \uc2dc\uc7a5\uc740 \ud55c\uad6d, \uc77c\ubcf8 \ubc0f &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/ko\/2020\/04\/u-lu-games%ec%9d%98-%eb%a6%ac%ec%b9%98-%eb%a6%ac%ec%b9%98-reach-rich-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d%ec%a0%81-ua-%ec%82%ac%eb%a1%80-%ec%97%b0%ea%b5%ac\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;U.LU Games\uc758 &#8216;\ub9ac\uce58 \ub9ac\uce58&#8217; (Reach Rich) \ud504\ub85c\uadf8\ub798\ubc0d\uc801 UA \uc0ac\ub840 \uc5f0\uad6c&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,205,6,66],"tags":[274,322,573,571,575],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1454"}],"collection":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=1454"}],"version-history":[{"count":0,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1454\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media\/1456"}],"wp:attachment":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=1454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=1454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=1454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}