{"id":1523,"date":"2020-06-09T13:23:17","date_gmt":"2020-06-09T13:23:17","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1523"},"modified":"2020-06-09T13:23:17","modified_gmt":"2020-06-09T13:23:17","slug":"gamepoint-bingo%e7%a8%8b%e5%ba%8f%e5%8c%96%e7%9a%84%e7%94%a8%e6%88%b7%e8%8e%b7%e5%8f%96%e6%a1%88%e4%be%8b%e7%a0%94%e7%a9%b6","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/zh\/2020\/06\/gamepoint-bingo%e7%a8%8b%e5%ba%8f%e5%8c%96%e7%9a%84%e7%94%a8%e6%88%b7%e8%8e%b7%e5%8f%96%e6%a1%88%e4%be%8b%e7%a0%94%e7%a9%b6\/","title":{"rendered":"GamePoint Bingo\u7a0b\u5e8f\u5316\u7684\u7528\u6237\u83b7\u53d6\u6848\u4f8b\u7814\u7a76"},"content":{"rendered":"\n<h4><a rel=\"noreferrer noopener\" aria-label=\" \u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76  (opens in a new tab)\" href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_gamepoint_case_study_digital_ch_1b.pdf\" target=\"_blank\">\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 <\/a><\/h4>\n\n\n\n<h2>GamePoint\u4ecb\u7ecd <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.gamepoint.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"GamePoint (opens in a new tab)\">GamePoint<\/a>\u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u793e\u4ea4\u6e38\u620f\u5f00\u53d1\u5546\u4e4b\u4e00\u3002\u5b83\u6bcf\u4e2a\u6708\u90fd\u6b22\u8fce1\u767e\u4e07\u4e2a\u5355\u72ec\u7528\u6237\u5728Web\u3001Facebook\u4ee5\u53ca\u624b\u673a\u79fb\u52a8\u4e0a\u7684\u52a0\u5165\u3002\u4ed6\u4eec\u7684\u67d0\u4e9b\u6e38\u620f\u8dfb\u8eab\u5168\u7403\u76c8\u5229\u6700\u9ad8\u7684100\u4e2a\u6e38\u620f\u4e4b\u5217\u3002\u56e0\u5176\u72ec\u7279\u7684\u793e\u4ea4\u6027\u80fd\uff0c\u7528\u6237\u5e73\u5747\u6bcf\u5929\u73a9120\u5206\u949f\u3002\u4ed6\u4eec\u7684\u9876\u7ea7\u6e38\u620f\u662f<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.gamepoint.bingo&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"GamePoint Bingo (opens in a new tab)\">GamePoint Bingo<\/a>\u548c<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.gamepoint.royaldice&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"RoyalDice (opens in a new tab)\">RoyalDice<\/a>\u3002 <\/p>\n\n\n\n<p>\u5728GamePoint\uff0c\u4ed6\u4eec\u57f9\u517b\u6765\u81ea\u4e16\u754c\u5404\u5730\u7684\u6280\u827a\u9ad8\u8d85\u3001\u6709\u624d\u534e\u7684\u56e2\u961f\u6210\u5458\u3002\u81ea1998\u5e74\u6210\u7acb\u4ee5\u6765\uff0c\u4ed6\u4eec\u4e00\u76f4\u5728\u6253\u9020\u4e00\u5bb6\u8fd9\u6837\u7684\u516c\u53f8\uff0c\u5728\u90a3\u91cc\u4ed6\u4eec\u627f\u62c5\u98ce\u9669\u5e76\u5b9e\u73b0\u68a6\u60f3\u3002\u800c\u4ed6\u4eec\u4e00\u8d77\u4e3a\u5168\u7403\u6570\u767e\u4e07\u73a9\u5bb6\u5e26\u6765\u8da3\u5473\u548c\u5a31\u4e50\uff01 <\/p>\n\n\n\n<h2>Persona.ly\u4ecb\u7ecd <\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/persona.ly\/\">Persona.ly<\/a>\u662f\u4e00\u5bb6\u6280\u672f\u4ea7\u54c1\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u548c\u5e94\u7528\u5f00\u53d1\u5546\u63a8\u52a8\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u8fd0\u4f5c\u5e76\u4ee5\u7f8e\u56fd\u3001\u97e9\u56fd\u3001\u65e5\u672c\u3001\u4fc4\u7f57\u65af\u3001\u4e1c\u5357\u4e9a\u548c\u5370\u5ea6\u5e02\u573a\u4e3a\u4e3b\u3002\u6211\u4eec\u4f7f\u7528\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u63d0\u4f9b\u900f\u660e\u7684\u3001\u57fa\u4e8e\u6027\u80fd\u7684\u3001\u9ad8\u7cbe\u51c6\u7684\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u89e3\u51b3\u65b9\u6848\u3002 <\/p>\n\n\n\n<p>Persona.ly\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u6210\u4e3a\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u771f\u6b63\u7684\u4ef7\u503c\u3001\u53d1\u5c55\u4ee5\u53ca\u5e7f\u9614\u7684\u5e02\u573a\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34\u3002 <\/p>\n\n\n\n<h2>\u8425\u9500\u6d3b\u52a8\u76ee\u6807<\/h2>\n\n\n\n<p>Persona<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/persona.ly\/\">.<\/a>ly\u4e0eGamePoint\u5728\u2018GamePoint Bingo\u2019\u4e0a\u5408\u4f5c\uff0c\u8fd9\u6b3e\u6e38\u620f\u4e0d\u4ec5\u4ec5\u662f\u5176\u9886\u5934\u4f5c\u54c1\uff0c\u8fd8\u662f\u76ee\u524d\u6700\u5927\u7684Bingo\u4f5c\u54c1\u4e4b\u4e00\u3002\u5408\u4f5c\u65e8\u5728\u901a\u8fc7\u83b7\u53d6\u6709\u9ad8\u7559\u5b58\u7387\u7684\u53c2\u4e0e\u7528\u6237\u6765\u6269\u5927\u5176\u73b0\u6709\u7684\u7528\u6237\u7fa4\u2014\u2014\u76ee\u6807\u662f\u5728\u6269\u5c55\u7684\u540c\u65f6\u7ef4\u6301\u6709\u7ade\u4e89\u529b\u7684eCPI\u548c\u7559\u5b58\u76ee\u6807\u3002<\/p>\n\n\n\n<h2>\u8fc7\u7a0b   <\/h2>\n\n\n\n<p>\u4e3a\u4e86\u80fd\u4e3a\u8bf8\u5982\u2018GamePoint Bingo\u2019\u8fd9\u6837\u7684\u4f5c\u54c1\u6709\u6548\u5730\u83b7\u53d6\u7528\u6237\u800c\u65e0\u9700\u5728\u6211\u4eec\u81ea\u884c\u6536\u96c6\u6570\u636e\u540c\u65f6\u5728\u6570\u6708\u91cc\u8c28\u614e\u5730\u652f\u51fa\uff0c\u6211\u4eec\u8ba9\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u5206\u4eab\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u2014\u2014\u4e00\u4efd\u5176\u53c2\u4e0e\u6700\u591a\u7528\u6237\u7684\u79cd\u5b50\u540d\u5355\uff0c\u4ee5\u53ca\u4e00\u4efd\u7981\u6b62\u540d\u5355\u4ee5\u4fbf\u4e0d\u5728\u73b0\u6709\u7528\u6237\u4e0a\u7ade\u4ef7\u3002\u4e24\u8005\u90fd\u80fd\u8ba9\u6211\u4eec\u901a\u8fc7\u4f7f\u7528\u6765\u81ea\u6211\u4eec\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u7684\u6570\u636e\u9488\u5bf9\u8fd9\u4e9b\u7528\u6237\u7684\u5c5e\u6027\u800c\u5efa\u6a21\uff0c\u4ece\u800c\u5efa\u7acb\u6709\u6548\u7684\u76f8\u4f3c\u53d7\u4f17\u4eba\u7fa4\u3002 <\/p>\n\n\n\n<p>\u7528\u6237\u7ea7\u522b\u7684\u76ee\u6807\u5b9a\u4f4d\u65e8\u5728\u8ba9\u6211\u4eec\u80fd\u6839\u636e\u7528\u6237\u4e2a\u4eba\u8d44\u6599\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u690d\u5165\u6765\u628a\u7cbe\u529b\u653e\u5728\u76ee\u6807\u5b9a\u4f4d\u4e0a\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u534f\u52a9\u8bf8\u5982GamePoint\u8fd9\u6837\u7684\u79fb\u52a8\u6e38\u620f\u5f00\u53d1\u5546\u4e3a\u4ed6\u4eec\u7684\u6e38\u620f\u83b7\u53d6\u6700\u6709\u4ef7\u503c\u7684\u7528\u6237\uff0c\u800c\u65e0\u8bba\u6211\u4eec\u5728\u4f55\u5904\u8ba9\u4ed6\u4eec\u63a5\u89e6\u5e94\u7528\u3002\u8fd9\u4e2a\u987e\u53ca\u6570\u767e\u4e2a\u7528\u6237\u7ea7\u522b\u548c\u4e0e\u62cd\u5356\u6709\u5173\u7684\u5c5e\u6027\u7684\u6570\u636e\u6fc0\u6d3b\u662f\u6211\u4eec\u4ea7\u54c1\u7684\u6838\u5fc3\u3002 <\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u53bb\u5e74\u5f00\u59cb\u8ba8\u8bba\u4e3a\u201cGamePoint Bingo\u201d\u8fd0\u4f5c\u7528\u6237\u83b7\u53d6\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u4ed6\u4eec\u7684\u56e2\u961f\u5bf9\u4e8e\u6211\u4eec\u9700\u8981\u6b64\u6570\u636e\u4ee5\u83b7\u5f97\u6210\u529f\u65b9\u9762\u975e\u5e38\u914d\u5408\u548c\u7406\u89e3\u3002\u8fd9\u8ba9\u6211\u4eec\u5728\u8425\u9500\u6d3b\u52a8\u4e0a\u7ebf\u7684\u7b2c\u4e00\u5468\u91cc\u5728\u4e24\u4e2a\u5e73\u53f0\u4e0a\u90fd\u8fbe\u5230\u4e86eCPI KPI\u3002 <\/p>\n\n\n\n<p>\u4e3a\u4e86\u8fdb\u4e00\u6b65\u6539\u8fdb\u6211\u4eec\u7684\u7559\u5b58\u7387\uff0c\u6211\u4eec\u4f7f\u7528\u4e86\u4e13\u6709\u7684<strong>\u5e74\u9f84\u548c\u6027\u522b\u9884\u6d4b\u7b97\u6cd5<\/strong>\u6765\u8fdb\u4e00\u6b65\u7b5b\u9009\u76ee\u6807\u53d7\u4f17\uff0c\u5e76\u6839\u636e\u4ed6\u4eec\u7684\u6027\u522b\u504f\u5411\u4e0d\u540c\u5e74\u9f84\u7ec4\u91cc\u7684\u7528\u6237\u3002\u6b64\u989d\u5916\u7684\u96c6\u4e2d\u5173\u6ce8\u8ba9\u6211\u4eec\u5728\u7ef4\u6301\u5065\u5eb7\u7684\u7559\u5b58\u7387\u7684\u540c\u65f6\u80fd\u63d0\u9ad8\u6211\u4eec\u7684\u7ade\u4ef7\u4ee5\u53ca\u83b7\u5f97\u66f4\u9ad8\u7684\u6269\u5c55\uff0c\u5e76\u4e14\u6700\u7ec8\u8fd8\u4ea7\u751f\u4e86\u9ad8ROAS\u7387\uff0c\u5373\u4f7f\u5b83\u539f\u672c\u4e0d\u662f\u4e3b\u8981\u7684KPI\uff0c\u8fd9\u6e05\u695a\u5730\u663e\u793a\u4e86\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u6211\u4eec\u7684\u6a21\u578b\u80fd\u591f\u5b9a\u4f4d\u6709\u66f4\u5f3a\u610f\u56fe\u4ed8\u8d39\u7684\u7528\u6237\u3002 <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201c\u4e0ePersona.ly\u5408\u4f5c\u5730\u975e\u5e38\u597d\uff0c\u4ed6\u4eec\u7740\u624b\u4e8e\u4ee5\u9ad8\u6548\u7684\u65b9\u5f0f\u8fbe\u6210\u9884\u5148\u8bbe\u7f6e\u7684KPI&#8217;s\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u4ed6\u4eec\u5bf9\u4efb\u4f55\u8bf7\u6c42\u90fd\u54cd\u5e94\u5730\u975e\u5e38\u5feb\u3002\u6211\u4eec\u5efa\u7acb\u8d77\u6765\u7684\u8fd9\u79cd\u4fe1\u4efb\u4f7f\u5f97\u6211\u4eec\u548c\u4ed6\u4eec\u4e00\u8d77\u63a8\u5e7f\u6211\u4eec\u4f5c\u54c1\u96c6\u91cc\u66f4\u591a\u7684\u6e38\u620f\u3002\u201d <\/p><cite>GamePoint\u7684\u7528\u6237\u83b7\u53d6\u7684Mirko Bertoletti <\/cite><\/blockquote>\n\n\n\n<h2>\u7ed3\u679c <\/h2>\n\n\n\n<p>\u4ee5\u4e0b\u662fPersona.ly\u548c\u5176\u4ed6\u5728Android\u4e0a\u9488\u5bf9\u8bbe\u5b9a\u7684\u76ee\u6807\u4e3aGamePoint Bingo\u8fd0\u4f5c\u7528\u6237\u83b7\u53d6\u7684DSP\u57282020\u5e743\u6708\u671f\u95f4\u7684\u8868\u73b0\u5bf9\u6bd4\uff1a <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/chart_ch@3x-1024x451.png\" alt=\"Android eCPI March 2020\" class=\"wp-image-1524\" width=\"768\" height=\"338\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/chart_ch@3x-1024x451.png 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/chart_ch@3x-300x132.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/chart_ch@3x-768x338.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/chart_ch@3x-800x352.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/chart_ch@3x-1200x528.png 1200w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/chart_ch@3x.png 1511w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p>\u5728\u4ee5\u4e0a\u56fe\u8868\u91cc\u53ef\u4ee5\u770b\u5230\uff0c<strong>Persona.ly<\/strong>\u80fd\u591f\u4ee5\u6bd4\u76ee\u6807eCPI<strong>\u4f4e23%\u7684\u6210\u672c<\/strong>\u8d85\u8d8aKPI\u5e76\u4e14\u4ea4\u4ed8\u7528\u6237\uff0c\u800c<strong>\u5e73\u5747DSP\u57fa\u51c6<\/strong>\u6ca1\u6709\u8fbe\u5230KPI\uff0c\u5e76\u4e14\u5b9e\u9645\u4e0a\u663e\u793a\u4e86\u6bd4\u76ee\u6807eCPI<strong>\u9ad845%\u7684\u6210\u672c<\/strong>\u3002 <\/p>\n\n\n\n<p><strong>Persona.ly\u548c\u5176\u4ed6DSP\u7684\u7559\u5b58\u7387\u90fd\u5728\u540c\u4e00\u6c34\u5e73\uff0c\u8fd9\u610f\u5473\u7740Persona.ly\u63d0\u4f9b\u4e86\u76f8\u540c\u8d28\u91cf\u7684\u7528\u6237\uff0c\u4f46\u6210\u672c\u5374\u4f4e\u5f97\u591a\u3002<\/strong><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662fPersona.ly\u548c\u5176\u4ed6DSP\u57282020\u5e743\u6708\u671f\u95f4\u5728iOS\u4e0a\u4e3aGamePoint Bingo\u5c31ROAS\u548ceCPI\u800c\u8a00\u4e4b\u95f4\u7684\u6bd4\u8f83\uff1a <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1955\" height=\"345\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/table_ch@3x.png\" alt=\"eCPI and ROAS Comparison - iOS March 2020\" class=\"wp-image-1525\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/table_ch@3x.png 1955w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/table_ch@3x-300x53.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/table_ch@3x-1024x181.png 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/table_ch@3x-768x136.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/table_ch@3x-1536x271.png 1536w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/table_ch@3x-800x141.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/06\/table_ch@3x-1200x212.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption><em>\u5728\u4ee5\u4e0a\u8868\u91cc\u53ef\u4ee5\u770b\u5230\uff0cPersona.ly\u80fd\u591f\u4ee5\u4f4e10%\u7684\u6210\u672c\u83b7\u53d6\u7528\u6237\uff0c\u540c\u65f6\u751f\u6210\u7684ROAS\u63d0\u9ad8\u4e8680%\u4ee5\u4e0a\u3002<\/em> <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Persona.ly\u80fd\u591f\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u4e3aGamePoint\u63d0\u4f9b\u4e86\u591a\u5f88\u591a\u7684\u53ef\u76c8\u5229\u7528\u6237\u3002<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u201c\u4e0eGamePoint\u7684\u56e2\u961f\u5408\u4f5c\u4e00\u76f4\u975e\u5e38\u6109\u5feb\uff0c\u4ed6\u4eec\u7684\u8010\u5fc3\u4ee5\u53ca\u5728\u5408\u4f5c\u4e0a\u7684\u5766\u7387\u4f7f\u6211\u4eec\u5728\u51e0\u8f6e\u77ed\u6682\u7684\u5b9a\u4f4d\u4e0d\u540c\u7684\u76f8\u4f3c\u53d7\u4f17\u4eba\u7fa4\u7684\u8fed\u4ee3\u540e\u5c31\u8d85\u8d8a\u4e86eCPI\u76ee\u6807\uff0c\u5e76\u4e14\u6211\u4eec\u5feb\u901f\u5730\u53d1\u5c55\u4e86\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u4ee5\u8986\u76d6\u66f4\u591a\u7684\u5e73\u53f0\u548c\u5e02\u573a\u3002\u201d <\/p><cite> Persona.ly\u7684RTB\u4ea7\u54c1\u9886\u961fJoseph Iris <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 GamePoint\u4ecb\u7ecd 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Iris<\/p>\n","protected":false},"author":8,"featured_media":1498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,6,24],"tags":[703,705,274,322],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1523"}],"collection":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=1523"}],"version-history":[{"count":0,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1523\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media\/1498"}],"wp:attachment":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=1523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=1523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=1523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}