{"id":1667,"date":"2020-09-24T11:54:54","date_gmt":"2020-09-24T11:54:54","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1667"},"modified":"2020-09-24T11:54:56","modified_gmt":"2020-09-24T11:54:56","slug":"kefir%e8%81%94%e5%90%88persona-ly%e8%bf%90%e4%bd%9c%e7%94%b1%e8%af%ad%e5%a2%83%e5%86%85%e5%ae%b9%e9%a9%b1%e5%8a%a8%e7%9a%84%e9%99%90%e5%88%b6%e5%b9%bf%e5%91%8a%e8%b7%9f%e8%b8%aa%ef%bc%88lat%ef%bc%89","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/zh\/2020\/09\/kefir%e8%81%94%e5%90%88persona-ly%e8%bf%90%e4%bd%9c%e7%94%b1%e8%af%ad%e5%a2%83%e5%86%85%e5%ae%b9%e9%a9%b1%e5%8a%a8%e7%9a%84%e9%99%90%e5%88%b6%e5%b9%bf%e5%91%8a%e8%b7%9f%e8%b8%aa%ef%bc%88lat%ef%bc%89\/","title":{"rendered":"Kefir!\u8054\u5408Persona.ly\u8fd0\u4f5c\u7531\u8bed\u5883\u5185\u5bb9\u9a71\u52a8\u7684\u9650\u5236\u5e7f\u544a\u8ddf\u8e2a\uff08LAT\uff09\u7528\u6237\u83b7\u53d6\u8425\u9500\u6d3b\u52a8\uff0cFTD\u5f97\u5230\u589e\u957f"},"content":{"rendered":"\n<h4><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_kefirgames_case_study_editable_ch_1a.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 (opens in a new tab)\">\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76<\/a><\/h4>\n\n\n\n<h2><strong>Kefir!\u4ecb\u7ecd <\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/kefirgames.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Kefir (opens in a new tab)\">Kefir<\/a>!\u662f\u4e00\u5bb6\u6e38\u620f\u5f00\u53d1\u5de5\u4f5c\u5ba4\uff0c\u56e0\u5176\u70ed\u95e8\u6e38\u620f<a href=\"https:\/\/kefirgames.ru\/games\/last-day-on-earth\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Last Day on Earth (opens in a new tab)\">Last Day on Earth<\/a>\u3001Grim Soul\u3001Turyaga\u3001Metro 2033\u3001Eastern Front\u7b49\u7b49\u800c\u95fb\u540d\u3002\u4ed6\u4eec\u7684\u738b\u724c\u9879\u76ee\u4f4d\u5c45\u5168\u4e16\u754c\u4e0d\u540c\u56fd\u5bb6\u7684\u6392\u884c\u699c\u699c\u9996\uff0c\u6709\u8d85\u8fc72.5\u4ebf\u6b21\u4e0b\u8f7d\u3002\u4ed6\u4eec\u5236\u4f5c\u6e38\u620f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u662f\u73a9\u5bb6\u3002\u4ed6\u4eec\u8bbe\u7acb\u6709\u6311\u6218\u6027\u7684\u4efb\u52a1\uff0c\u5e76\u521b\u9020\u4ed6\u4eec\u81ea\u5df1\u4e5f\u60f3\u73a9\u7684\u6e38\u620f\u3002 <\/p>\n\n\n\n<h2><strong>Persona<a rel=\"noreferrer noopener\" href=\"https:\/\/persona.ly\/\" target=\"_blank\">.<\/a>ly Intro <\/strong><\/h2>\n\n\n\n<p>Persona.ly\u662f\u4e00\u5bb6\u6280\u672f\u4ea7\u54c1\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u548c\u5e94\u7528\u5f00\u53d1\u5546\u63a8\u52a8\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u8fd0\u4f5c\u5e76\u4ee5\u7f8e\u56fd\u3001\u97e9\u56fd\u3001\u65e5\u672c\u3001\u4fc4\u7f57\u65af\u3001\u4e1c\u5357\u4e9a\u548c\u5370\u5ea6\u5e02\u573a\u4e3a\u4e3b\u3002\u6211\u4eec\u4f7f\u7528\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u63d0\u4f9b\u900f\u660e\u7684\u3001\u57fa\u4e8e\u6027\u80fd\u7684\u3001\u9ad8\u7cbe\u51c6\u7684\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u89e3\u51b3\u65b9\u6848\u3002 <\/p>\n\n\n\n<p>Persona.ly\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u6210\u4e3a\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u5b9e\u9645\u4ef7\u503c\u3001\u53d1\u5c55\u548c\u5e7f\u9614\u7684\u5e02\u573a\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34\u3002 <\/p>\n\n\n\n<h2><strong>\u8425\u9500\u6d3b\u52a8\u76ee\u6807 <\/strong><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/persona.ly\/\">Persona.ly<\/a>\u4e0e<a href=\"https:\/\/kefirgames.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Kefir (opens in a new tab)\">Kefir<\/a>!\u4e00\u8d77\u5408\u4f5c\uff0c\u5728\u4e24\u4e2a\u5e73\u53f0\u4e0a\u4e3a<a href=\"https:\/\/kefirgames.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Kefir (opens in a new tab)\">Kefir<\/a>!\u7684\u9886\u5148\u4f5c\u54c1\u201c<a href=\"https:\/\/kefirgames.ru\/games\/last-day-on-earth\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Last Day on Earth (opens in a new tab)\">Last Day on Earth<\/a>\u201d\u5728\u7f8e\u56fd\u3001\u5fb7\u56fd\u3001\u82f1\u56fd\u3001\u52a0\u62ff\u5927\u548c\u97e9\u56fd\u8fdb\u884c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\uff0c\u76ee\u6807\u662f\u91cd\u65b0\u4e92\u52a8\u4e0d\u6d3b\u8dc3\u7528\u6237\u3001\u5411\u4ed6\u4eec\u63a8\u51fa\u65b0\u9c9c\u5185\u5bb9\u5e76\u6700\u5927\u5316\u5176\u5e94\u7528\u5185\u8d2d\uff08IAP\uff09\u6536\u76ca\u3002 <\/p>\n\n\n\n<h2><strong>\u8fc7\u7a0b <\/strong><\/h2>\n\n\n\n<p>\u6211\u4eec\u4e13\u6709\u7684\u7a0b\u5e8f\u5316DSP\u5bf9\u63a5\u4e86\u6240\u6709\u4e3b\u6d41\u7684SSP\uff0c\u80fd\u591f\u6bcf\u79d2\u5904\u7406\u8d85\u8fc750\u4e07\u4e2a\u5e94\u7528\u5185\u5e93\u5b58\u5e7f\u544a\u8bf7\u6c42\u3002\u4f7f\u7528\u57fa\u4e8e\u5b9e\u65f6\u8bf7\u6c42\u6570\u636e\u548c\u6765\u81ea\u6211\u4eec\u7684\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u7684\u805a\u5408\u6570\u636e\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u6211\u4eec\u8fd0\u7528\u7528\u6237\u7ea7\u522b\u7684\u76ee\u6807\u5b9a\u4f4d\u6765\u6709\u6548\u5730\u8fd0\u4f5c\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\u3002\u8be5\u57fa\u7840\u67b6\u6784\u65e8\u5728\u8ba9\u6211\u4eec\u80fd\u7740\u91cd\u4e8e\u7528\u6237\u884c\u4e3a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u690d\u5165\uff0c\u5b83\u8ba9\u6211\u4eec\u80fd\u591f\u534f\u52a9\u50cf<a href=\"https:\/\/kefirgames.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Kefir (opens in a new tab)\">Kefir<\/a>!\u8fd9\u6837\u7684\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u5546\u5728\u6700\u6070\u5f53\u7684\u65f6\u673a\u89e6\u53ca\u6700\u6709\u4ef7\u503c\u7684\u7528\u6237\u3002 <\/p>\n\n\n\n<p>\u5728\u6211\u4eec\u5f00\u59cb\u4e3a<a href=\"https:\/\/kefirgames.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Kefir (opens in a new tab)\">Kefir<\/a>\u7684\u201c<a href=\"https:\/\/kefirgames.ru\/games\/last-day-on-earth\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Last Day on Earth (opens in a new tab)\">Last Day on Earth<\/a>\u201d\u8fd0\u4f5c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u591a\u4e8f\u6709\u4e86<a href=\"https:\/\/kefirgames.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Kefir (opens in a new tab)\">Kefir<\/a>\u7684\u56e2\u961f\u7ecf\u9a8c\uff0c\u786e\u5b9a\u5e94\u8be5\u5b9a\u4f4d\u54ea\u4e9b\u7528\u6237\u53d8\u5f97\u7b80\u5355\uff0c\u800c\u591a\u4e8f\u6709\u4e86\u6211\u4eec\u4e0e<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.appsflyer.com\/product\/audiences\/\">Appsflyer\u7684\u53d7\u4f17\u529f\u80fd<\/a>\u7684\u96c6\u6210\uff0c\u786e\u5b9a\u5e94\u8be5\u5b9a\u4f4d\u54ea\u4e9b\u7528\u6237\u5e76\u5728\u6211\u4eec\u7684\u540e\u53f0\u4e0a\u6d88\u5316\u8fd9\u4e00\u70b9\u4e5f\u53d8\u5f97\u7b80\u5355\u3002\u901a\u8fc7\u81ea\u52a8\u6d88\u5316\u9884\u5148\u5b9a\u4e49\u7684\u3001\u52a8\u6001\u7684\u53d7\u4f17\uff0c\u8be5\u96c6\u6210\u4f7f\u6211\u4eec\u80fd\u591f\u52a0\u5feb\u8fdb\u7a0b\u5e76\u5feb\u901f\u542f\u52a8\u548c\u8fd0\u884c\uff0c\u5269\u4e0b\u7684\u6311\u6218\u662f\u6709\u6548\u5730\u5b9a\u4f4d\u8fd9\u4e9b\u7528\u6237\u3002 <\/p>\n\n\n\n<p>\u6211\u4eec\u6700\u521d\u7684\u65b9\u6cd5\u662f\u91c7\u6837\u4ed6\u4eec\u5bf9\u5927\u91cf\u4e0d\u540c\u7684\u7f51\u7ad9\u91cc\u7684\u4f1a\u8bdd\u4e0d\u540c\u70b9\u91cc\u7684\u5e7f\u544a\u7684\u53cd\u5e94\u3002\u7ecf\u8fc7\u4e00\u5468\u5feb\u901f\u7684\u5c1d\u8bd5\u8fd0\u884c\u540e\uff0c\u6211\u4eec\u4e3a\u6bcf\u4e2a\u56fd\u5bb6\u548c\u521b\u610f\u7c7b\u578b\u786e\u7acb\u4e86\u5b9a\u5411\u6a21\u578b\uff08\u5305\u62ec\u6570\u767e\u4e2a\u4e0d\u540c\u7684\u4f1a\u8bdd\u3001\u7528\u6237\u884c\u4e3a\u4ee5\u53ca\u548c\u8bed\u5883\u6709\u5173\u7684\u7279\u6027\uff09\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u8fc5\u901f\u5730\u964d\u4f4e\u6bcf\u6b21\u53c2\u4e0e\u6536\u8d39\u3002 <\/p>\n\n\n\n<p>\u4e4b\u540e\uff0c\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u9010\u6e10\u5b66\u4f1a\u4e86\u53d8\u56de\u6d3b\u8dc3\u72b6\u6001\u5e76\u5728\u8fd4\u56de\u540e\u9996\u6b21\u4f1a\u8bdd\u91cc\u5c31\u8fdb\u884c\u4e86\u8d2d\u4e70\u7684\u7528\u6237\u7684\u6a21\u5f0f\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u5b9a\u4f4d\u6709\u76f8\u4f3c\u60c5\u666f\u7684\u5176\u4ed6\u7528\u6237\u5e76\u6700\u7ec8\u8d85\u8d8a\u4e86\u660e\u786e\u7684KPI\u3002 <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-3-1024x348.png\" alt=\"\u5728\u7b2c3\u5468\u8fbe\u6210\u4e86CPA\u76ee\u6807\uff0c\u5e76\u7ee7\u7eed\u4fdd\u6301\u603b\u4f53\u79ef\u6781\u7684\u8d8b\u52bf\uff0c\u6700\u7ec8\u81f4\u4f7fCPA\u4f4e\u4e8e\u76ee\u6807\u768450%\u3002\" class=\"wp-image-1668\" width=\"768\" height=\"261\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-3-1024x348.png 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-3-300x102.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-3-768x261.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-3-800x272.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-3.png 1029w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption> \u5728\u7b2c3\u5468\u8fbe\u6210\u4e86CPA\u76ee\u6807\uff0c\u5e76\u7ee7\u7eed\u4fdd\u6301\u603b\u4f53\u79ef\u6781\u7684\u8d8b\u52bf\uff0c\u6700\u7ec8\u81f4\u4f7fCPA\u4f4e\u4e8e\u76ee\u6807\u768450%\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-4.png\" alt=\"\u5b9e\u9645\u4e0a\u4e3aD60\u8bbe\u7acb\u7684ROAS\u76ee\u6807\u4ece\u7b2c\u4e8c\u5468\u5f00\u59cb\u5c31\u5728D30\u4e0a\u88ab\u8d85\u8d8a\uff0c\u5e76\u6700\u7ec8\u8d85\u8fc7\u4e86\u76ee\u6807\u7684\u53cc\u500d\u3002\" class=\"wp-image-1669\" width=\"766\" height=\"261\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-4.png 1021w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-4-300x102.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-4-768x262.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-4-800x273.png 800w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption> \u5b9e\u9645\u4e0a\u4e3aD60\u8bbe\u7acb\u7684ROAS\u76ee\u6807\u4ece\u7b2c\u4e8c\u5468\u5f00\u59cb\u5c31\u5728D30\u4e0a\u88ab\u8d85\u8d8a\uff0c\u5e76\u6700\u7ec8\u8d85\u8fc7\u4e86\u76ee\u6807\u7684\u53cc\u500d\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-3.png\" alt=\" Kefir!\u7684\u7528\u6237\u83b7\u53d6\u4e3b\u7ba1Olga Smirnova \" class=\"wp-image-1671\" width=\"175\" height=\"175\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-3.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-3-300x300.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-3-150x150.png 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-3-768x768.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-3-100x100.png 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-3-600x600.png 600w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> Persona.ly\u7684\u56e2\u961f\u4e0d\u65ad\u5c55\u793a\u4e86\u4ed6\u4eec\u64c5\u957f\u81ea\u5df1\u7684\u672c\u884c\uff0c\u800c\u4e14\u53ca\u65f6\u5730\u5bf9\u6240\u6709\u53d8\u5316\u505a\u51fa\u54cd\u5e94\u3002\u6211\u4eec\u59cb\u7ec8\u5f88\u6709\u628a\u63e1\uff0c\u4f1a\u6536\u5230\u5e26\u6709\u8be6\u7ec6\u9610\u91ca\u7684\u5fc5\u8981\u4fe1\u606f\u3002\u6709\u5982\u6b64\u4e00\u652f\u8fbe\u6210\u4e86\u6240\u9700KPI\u7684\u4e13\u4e1a\u56e2\u961f\u548c\u8425\u9500\u6d3b\u52a8\u2014\u2014\u592b\u590d\u4f55\u6c42\uff1f<\/p><cite> Kefir!\u7684\u7528\u6237\u83b7\u53d6\u4e3b\u7ba1Olga Smirnova <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"175\" height=\"175\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/michael-3.png\" alt=\"AppsFlyer\u7684\u5ba2\u6237\u6210\u529f\u603b\u76d1Michael Zaitsev \" class=\"wp-image-1672\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/michael-3.png 175w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/michael-3-150x150.png 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/michael-3-100x100.png 100w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u770b\u5230\u6211\u4eec\u7684\u8bf8\u5982\u53d7\u4f17\u529f\u80fd\u8fd9\u6837\u7684\u5de5\u5177\u88ab\u7528\u4e8e\u63a8\u52a8\u6709\u6548\u7684\u5e02\u573a\u8425\u9500\u603b\u662f\u975e\u5e38\u68d2\u7684\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u4e3a\u8bf8\u5982Kefir!\u8fd9\u6837\u7684\u5e7f\u544a\u5546\u548c\u8bf8\u5982Persona.ly\u8fd9\u6837\u7684\u9700\u6c42\u65b9\uff08DSP\uff09\u4e4b\u95f4\u7684\u5408\u4f5c\u63d0\u4f9b\u4fbf\u5229\u5e76\u4f7f\u4ed6\u4eec\u7684\u521d\u59cb\u8bbe\u7f6e\u53d8\u5f97\u65e0\u7f1d\u65e0\u6469\u64e6\uff0c\u8fd9\u6837\u4e4b\u540e\u7684\u91cd\u70b9\u5c31\u80fd\u653e\u5728\u63a8\u52a8\u6027\u80fd\u4e0a\u3002 <\/p><cite> AppsFlyer\u7684\u5ba2\u6237\u6210\u529f\u603b\u76d1Michael Zaitsev <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-4.png\" alt=\" Persona.ly\u7684CIS\u5730\u533a\u4e3b\u7ba1Yan Reizin \" class=\"wp-image-1673\" width=\"175\" height=\"175\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-4.png 700w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-4-300x300.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-4-150x150.png 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-4-100x100.png 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-4-600x600.png 600w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u6211\u4eec\u5f88\u5feb\u5c31\u627e\u5230\u4e86\u548c\u6211\u4eec\u5728Kefir!\u7684\u5408\u4f5c\u4f19\u4f34\u6709\u7684\u5171\u540c\u8bed\u8a00\u3002\u8fd0\u4f5c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u591a\u4e8f\u4e86\u5728\u6574\u4e2a\u8fc7\u7a0b\u671f\u95f4\u4ed6\u4eec\u7684\u6570\u636e\u5171\u4eab\u4ee5\u53ca\u6211\u4eec\u6709\u7684\u900f\u660e\u5ea6\uff0c\u6211\u4eec\u80fd\u591f\u8fbe\u6210\u5e76\u8d85\u8d8a\u4ed6\u4eec\u7684KPI\u3002 <\/p><cite> Persona.ly\u7684CIS\u5730\u533a\u4e3b\u7ba1Yan Reizin <\/cite><\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 Kefir!\u4ecb\u7ecd Kefir!\u662f\u4e00\u5bb6\u6e38\u620f\u5f00\u53d1\u5de5\u4f5c\u5ba4\uff0c\u56e0\u5176\u70ed\u95e8\u6e38\u620fLast Day on Earth\u3001Grim Soul\u3001Turyaga\u3001Metro 2033\u3001Eastern Front\u7b49\u7b49\u800c\u95fb\u540d\u3002\u4ed6\u4eec\u7684\u738b\u724c\u9879\u76ee\u4f4d\u5c45\u5168\u4e16\u754c\u4e0d\u540c\u56fd\u5bb6\u7684\u6392\u884c\u699c\u699c\u9996\uff0c\u6709\u8d85\u8fc72.5\u4ebf\u6b21\u4e0b\u8f7d\u3002\u4ed6\u4eec\u5236\u4f5c\u6e38\u620f\uff0c\u56e0\u4e3a\u4ed6\u4eec\u662f\u73a9\u5bb6\u3002\u4ed6\u4eec\u8bbe\u7acb\u6709\u6311\u6218\u6027\u7684\u4efb\u52a1\uff0c\u5e76\u521b\u9020\u4ed6\u4eec\u81ea\u5df1\u4e5f\u60f3\u73a9\u7684\u6e38\u620f\u3002 Persona.ly Intro Persona.ly\u662f\u4e00\u5bb6\u6280\u672f\u4ea7\u54c1\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u548c\u5e94\u7528\u5f00\u53d1\u5546\u63a8\u52a8\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u8fd0\u4f5c\u5e76\u4ee5\u7f8e\u56fd\u3001\u97e9\u56fd\u3001\u65e5\u672c\u3001\u4fc4\u7f57\u65af\u3001\u4e1c\u5357\u4e9a\u548c\u5370\u5ea6\u5e02\u573a\u4e3a\u4e3b\u3002\u6211\u4eec\u4f7f\u7528\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u63d0\u4f9b\u900f\u660e\u7684\u3001\u57fa\u4e8e\u6027\u80fd\u7684\u3001\u9ad8\u7cbe\u51c6\u7684\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u89e3\u51b3\u65b9\u6848\u3002 Persona.ly\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u6210\u4e3a\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u5b9e\u9645\u4ef7\u503c\u3001\u53d1\u5c55\u548c\u5e7f\u9614\u7684\u5e02\u573a\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807 Persona.ly\u4e0eKefir!\u4e00\u8d77\u5408\u4f5c\uff0c\u5728\u4e24\u4e2a\u5e73\u53f0\u4e0a\u4e3aKefir!\u7684\u9886\u5148\u4f5c\u54c1\u201cLast Day on Earth\u201d\u5728\u7f8e\u56fd\u3001\u5fb7\u56fd\u3001\u82f1\u56fd\u3001\u52a0\u62ff\u5927\u548c\u97e9\u56fd\u8fdb\u884c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\uff0c\u76ee\u6807\u662f\u91cd\u65b0\u4e92\u52a8\u4e0d\u6d3b\u8dc3\u7528\u6237\u3001\u5411\u4ed6\u4eec\u63a8\u51fa\u65b0\u9c9c\u5185\u5bb9\u5e76\u6700\u5927\u5316\u5176\u5e94\u7528\u5185\u8d2d\uff08IAP\uff09\u6536\u76ca\u3002 \u8fc7\u7a0b \u6211\u4eec\u4e13\u6709\u7684\u7a0b\u5e8f\u5316DSP\u5bf9\u63a5\u4e86\u6240\u6709\u4e3b\u6d41\u7684SSP\uff0c\u80fd\u591f\u6bcf\u79d2\u5904\u7406\u8d85\u8fc750\u4e07\u4e2a\u5e94\u7528\u5185\u5e93\u5b58\u5e7f\u544a\u8bf7\u6c42\u3002\u4f7f\u7528\u57fa\u4e8e\u5b9e\u65f6\u8bf7\u6c42\u6570\u636e\u548c\u6765\u81ea\u6211\u4eec\u7684\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u7684\u805a\u5408\u6570\u636e\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u6211\u4eec\u8fd0\u7528\u7528\u6237\u7ea7\u522b\u7684\u76ee\u6807\u5b9a\u4f4d\u6765\u6709\u6548\u5730\u8fd0\u4f5c\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\u3002\u8be5\u57fa\u7840\u67b6\u6784\u65e8\u5728\u8ba9\u6211\u4eec\u80fd\u7740\u91cd\u4e8e\u7528\u6237\u884c\u4e3a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u690d\u5165\uff0c\u5b83\u8ba9\u6211\u4eec\u80fd\u591f\u534f\u52a9\u50cfKefir!\u8fd9\u6837\u7684\u79fb\u52a8\u5e94\u7528\u5f00\u53d1\u5546\u5728\u6700\u6070\u5f53\u7684\u65f6\u673a\u89e6\u53ca\u6700\u6709\u4ef7\u503c\u7684\u7528\u6237\u3002 \u5728\u6211\u4eec\u5f00\u59cb\u4e3aKefir\u7684\u201cLast Day on Earth\u201d\u8fd0\u4f5c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u591a\u4e8f\u6709\u4e86Kefir\u7684\u56e2\u961f\u7ecf\u9a8c\uff0c\u786e\u5b9a\u5e94\u8be5\u5b9a\u4f4d\u54ea\u4e9b\u7528\u6237\u53d8\u5f97\u7b80\u5355\uff0c\u800c\u591a\u4e8f\u6709\u4e86\u6211\u4eec\u4e0eAppsflyer\u7684\u53d7\u4f17\u529f\u80fd\u7684\u96c6\u6210\uff0c\u786e\u5b9a\u5e94\u8be5\u5b9a\u4f4d\u54ea\u4e9b\u7528\u6237\u5e76\u5728\u6211\u4eec\u7684\u540e\u53f0\u4e0a\u6d88\u5316\u8fd9\u4e00\u70b9\u4e5f\u53d8\u5f97\u7b80\u5355\u3002\u901a\u8fc7\u81ea\u52a8\u6d88\u5316\u9884\u5148\u5b9a\u4e49\u7684\u3001\u52a8\u6001\u7684\u53d7\u4f17\uff0c\u8be5\u96c6\u6210\u4f7f\u6211\u4eec\u80fd\u591f\u52a0\u5feb\u8fdb\u7a0b\u5e76\u5feb\u901f\u542f\u52a8\u548c\u8fd0\u884c\uff0c\u5269\u4e0b\u7684\u6311\u6218\u662f\u6709\u6548\u5730\u5b9a\u4f4d\u8fd9\u4e9b\u7528\u6237\u3002 \u6211\u4eec\u6700\u521d\u7684\u65b9\u6cd5\u662f\u91c7\u6837\u4ed6\u4eec\u5bf9\u5927\u91cf\u4e0d\u540c\u7684\u7f51\u7ad9\u91cc\u7684\u4f1a\u8bdd\u4e0d\u540c\u70b9\u91cc\u7684\u5e7f\u544a\u7684\u53cd\u5e94\u3002\u7ecf\u8fc7\u4e00\u5468\u5feb\u901f\u7684\u5c1d\u8bd5\u8fd0\u884c\u540e\uff0c\u6211\u4eec\u4e3a\u6bcf\u4e2a\u56fd\u5bb6\u548c\u521b\u610f\u7c7b\u578b\u786e\u7acb\u4e86\u5b9a\u5411\u6a21\u578b\uff08\u5305\u62ec\u6570\u767e\u4e2a\u4e0d\u540c\u7684\u4f1a\u8bdd\u3001\u7528\u6237\u884c\u4e3a\u4ee5\u53ca\u548c\u8bed\u5883\u6709\u5173\u7684\u7279\u6027\uff09\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u8fc5\u901f\u5730\u964d\u4f4e\u6bcf\u6b21\u53c2\u4e0e\u6536\u8d39\u3002 \u4e4b\u540e\uff0c\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u9010\u6e10\u5b66\u4f1a\u4e86\u53d8\u56de\u6d3b\u8dc3\u72b6\u6001\u5e76\u5728\u8fd4\u56de\u540e\u9996\u6b21\u4f1a\u8bdd\u91cc\u5c31\u8fdb\u884c\u4e86\u8d2d\u4e70\u7684\u7528\u6237\u7684\u6a21\u5f0f\uff0c\u8fd9\u4f7f\u6211\u4eec\u80fd\u5b9a\u4f4d\u6709\u76f8\u4f3c\u60c5\u666f\u7684\u5176\u4ed6\u7528\u6237\u5e76\u6700\u7ec8\u8d85\u8d8a\u4e86\u660e\u786e\u7684KPI\u3002 Persona.ly\u7684\u56e2\u961f\u4e0d\u65ad\u5c55\u793a\u4e86\u4ed6\u4eec\u64c5\u957f\u81ea\u5df1\u7684\u672c\u884c\uff0c\u800c\u4e14\u53ca\u65f6\u5730\u5bf9\u6240\u6709\u53d8\u5316\u505a\u51fa\u54cd\u5e94\u3002\u6211\u4eec\u59cb\u7ec8\u5f88\u6709\u628a\u63e1\uff0c\u4f1a\u6536\u5230\u5e26\u6709\u8be6\u7ec6\u9610\u91ca\u7684\u5fc5\u8981\u4fe1\u606f\u3002\u6709\u5982\u6b64\u4e00\u652f\u8fbe\u6210\u4e86\u6240\u9700KPI\u7684\u4e13\u4e1a\u56e2\u961f\u548c\u8425\u9500\u6d3b\u52a8\u2014\u2014\u592b\u590d\u4f55\u6c42\uff1f Kefir!\u7684\u7528\u6237\u83b7\u53d6\u4e3b\u7ba1Olga Smirnova \u770b\u5230\u6211\u4eec\u7684\u8bf8\u5982\u53d7\u4f17\u529f\u80fd\u8fd9\u6837\u7684\u5de5\u5177\u88ab\u7528\u4e8e\u63a8\u52a8\u6709\u6548\u7684\u5e02\u573a\u8425\u9500\u603b\u662f\u975e\u5e38\u68d2\u7684\u3002\u6211\u4eec\u5f88\u9ad8\u5174\u80fd\u4e3a\u8bf8\u5982Kefir!\u8fd9\u6837\u7684\u5e7f\u544a\u5546\u548c\u8bf8\u5982Persona.ly\u8fd9\u6837\u7684\u9700\u6c42\u65b9\uff08DSP\uff09\u4e4b\u95f4\u7684\u5408\u4f5c\u63d0\u4f9b\u4fbf\u5229\u5e76\u4f7f\u4ed6\u4eec\u7684\u521d\u59cb\u8bbe\u7f6e\u53d8\u5f97\u65e0\u7f1d\u65e0\u6469\u64e6\uff0c\u8fd9\u6837\u4e4b\u540e\u7684\u91cd\u70b9\u5c31\u80fd\u653e\u5728\u63a8\u52a8\u6027\u80fd\u4e0a\u3002 AppsFlyer\u7684\u5ba2\u6237\u6210\u529f\u603b\u76d1Michael Zaitsev 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