{"id":1677,"date":"2020-09-21T09:15:21","date_gmt":"2020-09-21T09:15:21","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1677"},"modified":"2020-09-24T11:55:24","modified_gmt":"2020-09-24T11:55:24","slug":"kefir%e7%a4%be%e3%82%a2%e3%83%97%e3%83%aa%e3%80%8c%e3%83%a9%e3%82%b9%e3%83%88%e3%83%87%e3%82%a3%e3%83%bb%e3%82%aa%e3%83%b3%e3%83%bb%e3%82%a2%e3%83%bc%e3%82%b9%e3%80%8d%e3%83%aa%e3%82%bf%e3%83%bc","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/ja\/2020\/09\/kefir%e7%a4%be%e3%82%a2%e3%83%97%e3%83%aa%e3%80%8c%e3%83%a9%e3%82%b9%e3%83%88%e3%83%87%e3%82%a3%e3%83%bb%e3%82%aa%e3%83%b3%e3%83%bb%e3%82%a2%e3%83%bc%e3%82%b9%e3%80%8d%e3%83%aa%e3%82%bf%e3%83%bc\/","title":{"rendered":"Kefir\u793e\u30a2\u30d7\u30ea\u300c\u30e9\u30b9\u30c8\u30c7\u30a3\u30fb\u30aa\u30f3\u30fb\u30a2\u30fc\u30b9\u300d\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3"},"content":{"rendered":"\n<h4><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_kefirgames_case_study_editable_jp_1a.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 (opens in a new tab)\">PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/h4>\n\n\n\n<h2><strong>Kefir!\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/kefirgames.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Kefir! (opens in a new tab)\">Kefir!<\/a>\u306f\u3001<a href=\"https:\/\/kefirgames.ru\/games\/last-day-on-earth\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Last Day on Earth (opens in a new tab)\">Last Day on Earth<\/a>\uff08\u30e9\u30b9\u30c8\u30c7\u30a4\u30fb\u30aa\u30f3\u30fb\u30a2\u30fc\u30b9\uff09\u3084Grim Soul\uff08\u30b0\u30ea\u30e0\u30bd\u30a6\u30eb\uff09\u3001Turyaga\uff08\u30c8\u30ea\u30a2\u30ac\uff09\u3001Metro 2033\uff08\u30e1\u30c8\u30ed2033\uff09\u3001Eastern Front\uff08\u30a4\u30fc\u30b9\u30bf\u30f3\u30d5\u30ed\u30f3\u30c8\uff09\u306a\u3069\u3092\u5236\u4f5c\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u3067\u3059\u3002<br>\u4e16\u754c\u4e2d\u69d8\u3005\u306a\u56fd\u3067\u30a2\u30d7\u30ea\u30c1\u30e3\u30fc\u30c8\u306e\u30c8\u30c3\u30d7\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3001\u5408\u8a08\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f25\u5104\u4ee5\u4e0a\u306b\u306a\u308a\u307e\u3059\u3002\u4f01\u696d\u306e\u30b2\u30fc\u30e0\u306b\u5bfe\u3059\u308b\u71b1\u610f\u306f\u3068\u3066\u3082\u5f37\u304f\u3001\u958b\u767a\u30c1\u30fc\u30e0\u304c\u9762\u767d\u3044\u3068\u601d\u3046\u30a2\u30d7\u30ea\u30b2\u30fc\u30e0\u3092\u5236\u4f5c\u3057\u591a\u304f\u306e\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h2><strong>Persona.ly\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n<p>Persona.ly\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u30e1\u30a4\u30f3\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u4fc3\u9032\u3092\u3059\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u3067\u3059\u3002\u72ec\u81ea\u306e\u5165\u672d\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u53ca\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>Persona.ly\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u4ee5\u4e0a\u306b\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u53d6\u5f15\u5148\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u4f7f\u3048\u308b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u6210\u3057\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h2><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 <\/strong><\/h2>\n\n\n\n<p>\u30e9\u30b9\u30c8\u30c7\u30a4\u30fb\u30aa\u30f3\u30fb\u30a2\u30fc\u30b9\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u30c9\u30a4\u30c4\u3001\u30a4\u30ae\u30ea\u30b9\u3001\u30ab\u30ca\u30c0\u3001\u97d3\u56fd\u306e\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306b\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f7f\u7528\u3057\u3001IAP\u30ec\u30d9\u30cb\u30e5\u30fc\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u76ee\u6a19\u306b\u306a\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<h2><strong>\u30d7\u30ed\u30bb\u30b9 <\/strong><\/h2>\n\n\n\n<p>\u5f0a\u793e\u72ec\u81ea\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u4e3b\u8981\u306aSSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000QPS\uff08\u30af\u30ea\u30a8\u6570\/\u79d2)\u306e\u30a2\u30d7\u30ea\u5185\u30e1\u30c7\u30a3\u30a2\u5728\u5eab\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9001\u3089\u308c\u3066\u304f\u308b\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3068DMP\u306e\u84c4\u7a4d\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30d7\u30ea\u306b\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u52b9\u679c\u7684\u306b\u6848\u4ef6\u3092\u904b\u7528\u3057\u307e\u3059\u3002<br>\u3053\u306e\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u306f\u3001\u914d\u4fe1\u9762\u3092\u3059\u3079\u3066\u958b\u793a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u304a\u308a\u3001\u30b9\u30de\u30db\u30b2\u30fc\u30e0\u306e\u5e83\u544a\u4e3b\u304c\u671b\u3080\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6700\u77ed\u8ddd\u96e2\u3067\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/kefirgames.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Kefir (opens in a new tab)\">Kefir<\/a>\u306e\u30e9\u30b9\u30c8\u30c7\u30a4\u30fb\u30aa\u30f3\u30fb\u30a2\u30fc\u30b9\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001<a href=\"https:\/\/www.appsflyer.com\/product\/audiences\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"AppsFlyer (opens in a new tab)\">AppsFlyer<\/a>\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3068\u3066\u3082\u30b9\u30e0\u30fc\u30b9\u306b\u30c0\u30a4\u30b8\u30a7\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u5b9a\u7fa9\u3065\u3051\u3057\u305f\u52d5\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u81ea\u52d5\u3067\u30c0\u30a4\u30b8\u30a7\u30b9\u30c8\u3067\u304d\u3001\u6642\u9593\u304c\u77ed\u7e2e\u5316\u3055\u308c\u307e\u3057\u305f\u3002\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u52b9\u679c\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002 <\/p>\n\n\n\n<p>\u521d\u6bb5\u968e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u69d8\u3005\u306a\u914d\u4fe1\u9762\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3088\u308b\u5e83\u544a\u306e\u53cd\u5fdc\u3092\u5404\u30bb\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b\u5206\u6790\u3057\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002\u6700\u521d\u306e\u4e00\u9031\u9593\u3067\u3001GEO\uff08\u56fd\uff09\u3068\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30bf\u30a4\u30d7\u3054\u3068\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3057\uff08\u6570\u767e\u306e\u7570\u306a\u308b\u30bb\u30c3\u30b7\u30e7\u30f3\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u6a5f\u80fd\u3092\u542b\u3080\uff09\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u639b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u6700\u521d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u306a\u308a\u8cfc\u5165\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u30d1\u30bf\u30fc\u30f3\u3092\u6a5f\u68b0\u5b66\u7fd2\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u5b66\u7fd2\u306b\u3088\u308a\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u76ee\u6a19KPI\u3092\u8d85\u3048\u308b\u7d50\u679c\u3067\u9054\u6210\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-4-1024x348.png\" alt=\"\u76ee\u6a19CPA\u306f\u30013\u9031\u9593\u76ee\u306b\u9054\u6210\u3055\u308c\u3001\u5168\u4f53\u7684\u306b\u30d7\u30e9\u30b9\u306e\u50be\u5411\u304c\u7d9a\u304d\u3001\u6700\u7d42\u7684\u306b\u306f\u76ee\u6a19CPA\u309250\uff05\u4e0b\u56de\u308b\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\" class=\"wp-image-1681\" width=\"768\" height=\"261\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-4-1024x348.png 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-4-300x102.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-4-768x261.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-4-800x272.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/CPA-4.png 1029w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><figcaption>\u76ee\u6a19CPA\u306f\u30013\u9031\u9593\u76ee\u306b\u9054\u6210\u3055\u308c\u3001\u5168\u4f53\u7684\u306b\u30d7\u30e9\u30b9\u306e\u50be\u5411\u304c\u7d9a\u304d\u3001\u6700\u7d42\u7684\u306b\u306f\u76ee\u6a19CPA\u309250\uff05\u4e0b\u56de\u308b\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-5.png\" alt=\"\u5f53\u521dROAS\u306fDay60\u3067\u9054\u6210\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u5b9f\u969b\u306b\u306fDay30\u3067\u76ee\u6a19ROAS\u306e2\u500d\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\" class=\"wp-image-1682\" width=\"766\" height=\"261\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-5.png 1021w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-5-300x102.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-5-768x262.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/D30-ROAS-5-800x273.png 800w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><figcaption> \u5f53\u521dROAS\u306fDay60\u3067\u9054\u6210\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u5b9f\u969b\u306b\u306fDay30\u3067\u76ee\u6a19ROAS\u306e2\u500d\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-4.png\" alt=\" Olga Smirnova, UA Manager @ Kefir! \" class=\"wp-image-1678\" width=\"175\" height=\"175\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-4.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-4-300x300.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-4-150x150.png 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-4-768x768.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-4-100x100.png 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/olga-4-600x600.png 600w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> Persona.ly\u30c1\u30fc\u30e0\u306f\u3001\u3044\u3064\u3082\u8fc5\u901f\u306b\u5bfe\u5fdc\u3057\u3066\u304f\u308c\u3066\u3068\u3066\u3082\u3088\u3044\u7d50\u679c\u3092\u51fa\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u5f0a\u793e\u306e\u5fc5\u8981\u3068\u3059\u308b\u60c5\u5831\u3082\u7684\u78ba\u306b\u63d0\u4f9b\u3057\u5354\u529b\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u3068\u3066\u3082\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30c1\u30fc\u30e0\u3067\u3001\u76ee\u6a19KPI\u3092\u9054\u6210\u3057\u3053\u308c\u4ee5\u4e0a\u6c42\u3081\u308b\u3053\u3068\u306f\u306a\u3044\u7a0b\u3001\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u3002 <\/p><cite> Olga Smirnova, UA Manager @ Kefir! <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"175\" height=\"175\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/michael-4.png\" alt=\"Michael Zaitsev, Head of Customer Success at AppsFlyer \" class=\"wp-image-1679\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/michael-4.png 175w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/michael-4-150x150.png 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/michael-4-100x100.png 100w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> \u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63a8\u9032\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd\u3092\u3053\u306e\u3088\u3046\u306b\u5229\u7528\u3044\u305f\u3060\u304f\u306e\u306f\u3068\u3066\u3082\u5b09\u3057\u304f\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Kefir\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ea\u696d\u754c\u3067\u3082\u98db\u8e8d\u7684\u306b\u6d3b\u8e8d\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u5354\u529b\u3067\u304d\u305f\u3053\u3068\u306f\u8a87\u308a\u306b\u601d\u3044\u307e\u3059\u3002AppsFlyer\u3068\u9023\u643a\u3057\u3066\u3044\u308bPersona.ly\u306e\u3088\u3046\u306aDSP\u3067\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd\u306b\u3088\u308a\u6848\u4ef6\u306e\u521d\u671f\u8a2d\u5b9a\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3067\u304d\u3001\u958b\u59cb\u304b\u3089\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u7126\u70b9\u3092\u3042\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p><cite> Michael Zaitsev, Head of Customer Success at AppsFlyer <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-5.png\" alt=\" Yan Reizin, Regional Manager, CIS @ Persona.ly \" class=\"wp-image-1680\" width=\"175\" height=\"175\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-5.png 700w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-5-300x300.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-5-150x150.png 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-5-100x100.png 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/09\/YanEdit-5-600x600.png 600w\" sizes=\"(max-width: 175px) 100vw, 175px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p> Kefir\u30c1\u30fc\u30e0\u304b\u3089\u306e\u30c7\u30fc\u30bf\u5171\u6709\u3068\u9ad8\u3044\u900f\u660e\u6027\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306fKPI\u3092\u9054\u6210\u3057\u3001\u7d20\u6674\u3089\u3057\u3044\u7d50\u679c\u3092\u751f\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/p><cite> Yan Reizin, Regional Manager, CIS @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 Kefir!\u4f01\u696d\u6982\u8981 Kefir!\u306f\u3001Last Day on Earth\uff08\u30e9\u30b9\u30c8\u30c7\u30a4\u30fb\u30aa\u30f3\u30fb\u30a2\u30fc\u30b9\uff09\u3084Grim Soul\uff08\u30b0\u30ea\u30e0\u30bd\u30a6\u30eb\uff09\u3001Turyaga\uff08\u30c8\u30ea\u30a2\u30ac\uff09\u3001Metro 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Persona.ly\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u30e1\u30a4\u30f3\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u4fc3\u9032\u3092\u3059\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u3067\u3059\u3002\u72ec\u81ea\u306e\u5165\u672d\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u53ca\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 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Kefir\u306e\u30e9\u30b9\u30c8\u30c7\u30a4\u30fb\u30aa\u30f3\u30fb\u30a2\u30fc\u30b9\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001AppsFlyer\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3068\u3066\u3082\u30b9\u30e0\u30fc\u30b9\u306b\u30c0\u30a4\u30b8\u30a7\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u5b9a\u7fa9\u3065\u3051\u3057\u305f\u52d5\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u81ea\u52d5\u3067\u30c0\u30a4\u30b8\u30a7\u30b9\u30c8\u3067\u304d\u3001\u6642\u9593\u304c\u77ed\u7e2e\u5316\u3055\u308c\u307e\u3057\u305f\u3002\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u52b9\u679c\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002 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\u6b21\u306b\u3001\u6700\u521d\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u306a\u308a\u8cfc\u5165\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u30d1\u30bf\u30fc\u30f3\u3092\u6a5f\u68b0\u5b66\u7fd2\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002\u3053\u306e\u5b66\u7fd2\u306b\u3088\u308a\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u6700\u7d42\u7684\u306b\u306f\u76ee\u6a19KPI\u3092\u8d85\u3048\u308b\u7d50\u679c\u3067\u9054\u6210\u3057\u307e\u3057\u305f\u3002 Persona.ly\u30c1\u30fc\u30e0\u306f\u3001\u3044\u3064\u3082\u8fc5\u901f\u306b\u5bfe\u5fdc\u3057\u3066\u304f\u308c\u3066\u3068\u3066\u3082\u3088\u3044\u7d50\u679c\u3092\u51fa\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u5f0a\u793e\u306e\u5fc5\u8981\u3068\u3059\u308b\u60c5\u5831\u3082\u7684\u78ba\u306b\u63d0\u4f9b\u3057\u5354\u529b\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u3068\u3066\u3082\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30c1\u30fc\u30e0\u3067\u3001\u76ee\u6a19KPI\u3092\u9054\u6210\u3057\u3053\u308c\u4ee5\u4e0a\u6c42\u3081\u308b\u3053\u3068\u306f\u306a\u3044\u7a0b\u3001\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u3002 Olga Smirnova, UA Manager @ Kefir! \u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u63a8\u9032\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd\u3092\u3053\u306e\u3088\u3046\u306b\u5229\u7528\u3044\u305f\u3060\u304f\u306e\u306f\u3068\u3066\u3082\u5b09\u3057\u304f\u601d\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Kefir\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ea\u696d\u754c\u3067\u3082\u98db\u8e8d\u7684\u306b\u6d3b\u8e8d\u3057\u3066\u3044\u308b\u4f01\u696d\u306b\u5354\u529b\u3067\u304d\u305f\u3053\u3068\u306f\u8a87\u308a\u306b\u601d\u3044\u307e\u3059\u3002AppsFlyer\u3068\u9023\u643a\u3057\u3066\u3044\u308bPersona.ly\u306e\u3088\u3046\u306aDSP\u3067\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u6a5f\u80fd\u306b\u3088\u308a\u6848\u4ef6\u306e\u521d\u671f\u8a2d\u5b9a\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3067\u304d\u3001\u958b\u59cb\u304b\u3089\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u7126\u70b9\u3092\u3042\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 Michael Zaitsev, Head of Customer Success at AppsFlyer Kefir\u30c1\u30fc\u30e0\u304b\u3089\u306e\u30c7\u30fc\u30bf\u5171\u6709\u3068\u9ad8\u3044\u900f\u660e\u6027\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306fKPI\u3092\u9054\u6210\u3057\u3001\u7d20\u6674\u3089\u3057\u3044\u7d50\u679c\u3092\u751f\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 Yan Reizin, Regional Manager, CIS @ Persona.ly<\/p>\n","protected":false},"author":10,"featured_media":1664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,314,159,896],"tags":[898,902,788,904],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1677"}],"collection":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=1677"}],"version-history":[{"count":0,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=1677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=1677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=1677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}