{"id":1863,"date":"2020-12-07T15:56:59","date_gmt":"2020-12-07T15:56:59","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1863"},"modified":"2020-12-07T16:01:35","modified_gmt":"2020-12-07T16:01:35","slug":"persona-ly%e3%80%81%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e9%96%8b%e5%a7%8b%e4%b8%80%e6%97%a5%e7%9b%ae%e3%81%8b%e3%82%89%e3%82%aa%e3%83%bc%e3%82%ac%e3%83%8b%e3%83%83%e3%82%af%e3%81%ae","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/ja\/2020\/12\/persona-ly%e3%80%81%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e9%96%8b%e5%a7%8b%e4%b8%80%e6%97%a5%e7%9b%ae%e3%81%8b%e3%82%89%e3%82%aa%e3%83%bc%e3%82%ac%e3%83%8b%e3%83%83%e3%82%af%e3%81%ae\/","title":{"rendered":"Persona.ly\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u4e00\u65e5\u76ee\u304b\u3089\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3092\u4e0a\u56de\u308bFTD CVR\u3092\u9054\u6210 &#8211; GOAT Game\u306eGame of Lust\u306eUA \u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3"},"content":{"rendered":"\n<h4><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_goatgames_case_study_digital_jp_1b.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 (opens in a new tab)\">PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/h4>\n\n\n\n<h2><strong>GOAT Games\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.goatgames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" GOAT Games (opens in a new tab)\"> GOAT Games<\/a>\u306f\u30012019\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u4e2d\u56fd\u30fb\u5e83\u5dde\u306b\u672c\u793e\u3092\u7f6e\u304f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u53ca\u3073\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u3067\u3059\u3002GOAT\u306e\u30b3\u30a2\u30e1\u30f3\u30d0\u30fc\u306f\u3001Tap4fun\u3001FunPlus\u3001Elex\u3001Storm8\u3001Pocket Gems\u3001NetEase\u3001Tencent\u3067\u7d4c\u9a13\u3092\u7a4d\u3093\u3060\u30e1\u30f3\u30d0\u30fc\u3067\u3059\u3002 <\/p>\n\n\n\n<p><a href=\"https:\/\/www.goatgames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"GOAT Games (opens in a new tab)\">GOAT Games<\/a>\u306f\u3001Efun\u306e\u65e7\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u90e8\u9580\u3067\u3042\u308a\u3001\u4ee3\u8868\u4f5c\u306e\u30a2\u30d7\u30ea\u306fWar and Magic\uff08\u30a6\u30a9\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30de\u30b8\u30c3\u30af\uff09\u3067\u3059\u3002\u958b\u767a\u30c1\u30fc\u30e0\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u30fb\u30a2\u30e1\u30ea\u30ab\u5411\u3051\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30c1\u30fc\u30e0\u3001\u305d\u3057\u3066\u3001\u56fd\u5185\u30c1\u30fc\u30e0\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br><br>War and Magic\uff08\u30a6\u30a9\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30de\u30b8\u30c3\u30af\uff09\u306f\u3001\u4e16\u754c\uff17\u304b\u56fd\u306e\u30c8\u30c3\u30d7\u30b0\u30ed\u30b9\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u7b2c\u4e00\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3001\u5408\u8a08\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f1000\u4e07\u4eba\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h2><strong>Persona.ly\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n<p>Persona.ly\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u30e1\u30a4\u30f3\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u4fc3\u9032\u3092\u3059\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u3067\u3059\u3002\u72ec\u81ea\u306e\u5165\u672d\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u53ca\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>Persona.ly\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u4ee5\u4e0a\u306b\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u53d6\u5f15\u5148\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u4f7f\u3048\u308b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u6210\u3057\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h2><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 <\/strong><\/h2>\n\n\n\n<p>Persona.ly\u306f\u3001<a href=\"https:\/\/www.goatgames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"GOAT Games (opens in a new tab)\">GOAT Games<\/a>\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d44\u307f\u3001<a href=\"https:\/\/k.goatgames.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"King's Throne: Game of Lust (opens in a new tab)\">King&#8217;s Throne: Game of Lust<\/a>\uff08\u30b2\u30fc\u30e0\u30fb\u30aa\u30d6\u30fb\u30e9\u30b9\u30c8\uff09\u3092\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3092\u5b9f\u884c\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<h2><strong>\u30d7\u30ed\u30bb\u30b9 <\/strong><\/h2>\n\n\n\n<p>Persona.ly\u72ec\u81ea\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u4e3b\u8981\u306aSSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000QPS\uff08\u30af\u30ea\u30a8\u6570\/\u79d2)\u306e\u30a2\u30d7\u30ea\u5185\u30e1\u30c7\u30a3\u30a2\u5728\u5eab\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9001\u3089\u308c\u3066\u304f\u308b\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3068DMP\u306e\u84c4\u7a4d\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30d7\u30ea\u306b\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u52b9\u679c\u7684\u306b\u6848\u4ef6\u3092\u904b\u7528\u3057\u307e\u3059\u3002<br><br>\u3053\u306e\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u306f\u3001\u914d\u4fe1\u9762\u3092\u3059\u3079\u3066\u958b\u793a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u304a\u308a\u3001\u30b9\u30de\u30db\u30b2\u30fc\u30e0\u306e\u5e83\u544a\u4e3b\u304c\u671b\u3080\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u6700\u77ed\u8ddd\u96e2\u3067\u7372\u5f97\u3059\u308b\u3053\u3068\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306b\u5411\u3051\u3066iOS\u3068Android\u306e\u4e21OS\u3078\u914d\u4fe1\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u3084\u597d\u307f\u3092\u60f3\u5b9a\u3057\u305f\u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u57fa\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u52d5\u753b\u3084\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u4f7f\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>MMORPG\u3001\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\uff084X\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u3092\u542b\u3080\uff09\u3001RPG\u7b49\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u9023\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u52d5\u753b\u3068\u30d7\u30ec\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3066\u30a2\u30d7\u30ea\u5185\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b2\u30fc\u30e0\u306e\u30e1\u30a4\u30f3\u30c6\u30fc\u30de\u3068\u6a5f\u80fd\u7b49\u3001\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u306e\u5408\u3046\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u9069\u5316\u306e\u671f\u9593\u306f\u5927\u5e45\u306b\u77ed\u7e2e\u3067\u304d\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u305d\u306e\u65e5\u306b\u8ab2\u91d1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30d1\u30bf\u30fc\u30f3\u3092\u5b66\u7fd2\u3057\u3001\u3053\u308c\u306b\u3088\u308a\u540c\u69d8\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u6700\u7d42\u7684\u306b\u3001FTD\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3088\u308a\u3082\u9ad8\u3044\u6570\u5024\u3092\u51fa\u3059\u3053\u3068\u304c\u51fa\u6765\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<h4><strong>\u5f0a\u793e\u306e\u5236\u4f5c\u3057\u305f\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\uff01<\/strong><\/h4>\n\n\n\n<p><p align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/485041016\" width=\"400\" height=\"843\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen=\"\"><\/iframe><\/p><\/p>\n\n\n\n<h2><strong>\u7d50\u679c <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/GOAT-Games-chart-1-1024x555.png\" alt=\"FTD\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 VS \u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30d9\u30f3\u30c1\u30de\u30fc\u30af\" class=\"wp-image-1869\" width=\"768\" height=\"416\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/GOAT-Games-chart-1-1024x555.png 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/GOAT-Games-chart-1-300x163.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/GOAT-Games-chart-1-768x416.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/GOAT-Games-chart-1-800x433.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/GOAT-Games-chart-1.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-thumbnail\"><img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Cherpak-1-150x150.jpg\" alt=\"Alexander Cherpak, Senior UA &amp; Marketing Lead @ Goat games \" class=\"wp-image-1867\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Cherpak-1-150x150.jpg 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Cherpak-1-300x300.jpg 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Cherpak-1-100x100.jpg 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Cherpak-1.jpg 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Persona.ly\u3068\u5354\u529b\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u904b\u7528\u306f\u3068\u3066\u3082\u697d\u3057\u3044\u3067\u3059\u3002\u52b9\u7387\u7684\u306b\u76ee\u6a19KPI\u306b\u5411\u304b\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u30c1\u30fc\u30e0\u3067\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\u3068ROAS\u306f\u4fe1\u3058\u3089\u308c\u306a\u3044\u307b\u3069\u306e\u6210\u9577\u7387\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u4eca\u5e02\u5834\u306b\u3042\u308bDSP\u3067\u306f\u6700\u9ad8\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3060\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002 <\/p><cite>Alexander Cherpak, Senior UA &amp; Marketing Lead @ Goat games <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-thumbnail\"><img decoding=\"async\" loading=\"lazy\" width=\"150\" height=\"150\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Yan02-1-150x150.jpg\" alt=\" Yan Reizin, Regional Manager @ Persona.ly \" class=\"wp-image-1868\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Yan02-1-150x150.jpg 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Yan02-1-100x100.jpg 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2020\/12\/Yan02-1-600x600.jpg 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Goat Game\u30c1\u30fc\u30e0\u306f\u3001\u3068\u3066\u3082\u5354\u529b\u7684\u3067\u7d30\u304b\u3044\u90e8\u5206\u307e\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u3092\u77ed\u6642\u9593\u3067\u4f5c\u6210\u3067\u304d\u3001\u4e88\u6e2c\u3068\u5165\u672d\u3092\u901a\u5e38\u3088\u308a\u3082\u65e9\u3044\u30da\u30fc\u30b9\u3067\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u5354\u529b\u7684\u306a\u30c1\u30fc\u30e0\u306e\u59ff\u52e2\u306b\u3088\u308a\u3001\u6700\u901f\u3067\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/p><cite> Yan Reizin, Regional Manager @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 GOAT Games\u4f01\u696d\u6982\u8981 GOAT Games\u306f\u30012019\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u4e2d\u56fd\u30fb\u5e83\u5dde\u306b\u672c\u793e\u3092\u7f6e\u304f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u53ca\u3073\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u3092\u904b\u55b6\u3059\u308b\u4f01\u696d\u3067\u3059\u3002GOAT\u306e\u30b3\u30a2\u30e1\u30f3\u30d0\u30fc\u306f\u3001Tap4fun\u3001FunPlus\u3001Elex\u3001Storm8\u3001Pocket Gems\u3001NetEase\u3001Tencent\u3067\u7d4c\u9a13\u3092\u7a4d\u3093\u3060\u30e1\u30f3\u30d0\u30fc\u3067\u3059\u3002 GOAT Games\u306f\u3001Efun\u306e\u65e7\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u90e8\u9580\u3067\u3042\u308a\u3001\u4ee3\u8868\u4f5c\u306e\u30a2\u30d7\u30ea\u306fWar and Magic\uff08\u30a6\u30a9\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30de\u30b8\u30c3\u30af\uff09\u3067\u3059\u3002\u958b\u767a\u30c1\u30fc\u30e0\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u30fb\u30a2\u30e1\u30ea\u30ab\u5411\u3051\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u30c1\u30fc\u30e0\u3001\u305d\u3057\u3066\u3001\u56fd\u5185\u30c1\u30fc\u30e0\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002 War and Magic\uff08\u30a6\u30a9\u30fc\u30fb\u30a2\u30f3\u30c9\u30fb\u30de\u30b8\u30c3\u30af\uff09\u306f\u3001\u4e16\u754c\uff17\u304b\u56fd\u306e\u30c8\u30c3\u30d7\u30b0\u30ed\u30b9\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u7b2c\u4e00\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3001\u5408\u8a08\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f1000\u4e07\u4eba\u3092\u8d85\u3048\u3066\u3044\u307e\u3059\u3002 Persona.ly\u4f01\u696d\u6982\u8981 Persona.ly\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u30e1\u30a4\u30f3\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u4fc3\u9032\u3092\u3059\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u3067\u3059\u3002\u72ec\u81ea\u306e\u5165\u672d\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u53ca\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 Persona.ly\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u4ee5\u4e0a\u306b\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u53d6\u5f15\u5148\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u4f7f\u3048\u308b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u6210\u3057\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 Persona.ly\u306f\u3001GOAT Games\u3068\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7d44\u307f\u3001King&#8217;s Throne: Game of Lust\uff08\u30b2\u30fc\u30e0\u30fb\u30aa\u30d6\u30fb\u30e9\u30b9\u30c8\uff09\u3092\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3092\u5b9f\u884c\u3057\u307e\u3057\u305f\u3002 \u30d7\u30ed\u30bb\u30b9 Persona.ly\u72ec\u81ea\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u4e3b\u8981\u306aSSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000QPS\uff08\u30af\u30ea\u30a8\u6570\/\u79d2)\u306e\u30a2\u30d7\u30ea\u5185\u30e1\u30c7\u30a3\u30a2\u5728\u5eab\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9001\u3089\u308c\u3066\u304f\u308b\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3068DMP\u306e\u84c4\u7a4d\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30d7\u30ea\u306b\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u52b9\u679c\u7684\u306b\u6848\u4ef6\u3092\u904b\u7528\u3057\u307e\u3059\u3002 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\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u306b\u5411\u3051\u3066iOS\u3068Android\u306e\u4e21OS\u3078\u914d\u4fe1\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u3084\u597d\u307f\u3092\u60f3\u5b9a\u3057\u305f\u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u57fa\u306b\u3001\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u52d5\u753b\u3084\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u4f7f\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u304d\u307e\u3057\u305f\u3002 MMORPG\u3001\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\uff084X\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u3092\u542b\u3080\uff09\u3001RPG\u7b49\u306e\u30e6\u30fc\u30b6\u30fc\u3084\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u9023\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3001\u52d5\u753b\u3068\u30d7\u30ec\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u4f7f\u7528\u3057\u3066\u30a2\u30d7\u30ea\u5185\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b2\u30fc\u30e0\u306e\u30e1\u30a4\u30f3\u30c6\u30fc\u30de\u3068\u6a5f\u80fd\u7b49\u3001\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u306e\u5408\u3046\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6700\u9069\u5316\u306e\u671f\u9593\u306f\u5927\u5e45\u306b\u77ed\u7e2e\u3067\u304d\u307e\u3057\u305f\u3002 \u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u305d\u306e\u65e5\u306b\u8ab2\u91d1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u30d1\u30bf\u30fc\u30f3\u3092\u5b66\u7fd2\u3057\u3001\u3053\u308c\u306b\u3088\u308a\u540c\u69d8\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u6700\u7d42\u7684\u306b\u3001FTD\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3088\u308a\u3082\u9ad8\u3044\u6570\u5024\u3092\u51fa\u3059\u3053\u3068\u304c\u51fa\u6765\u307e\u3057\u305f\u3002 \u5f0a\u793e\u306e\u5236\u4f5c\u3057\u305f\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\uff01 \u7d50\u679c Persona.ly\u3068\u5354\u529b\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u904b\u7528\u306f\u3068\u3066\u3082\u697d\u3057\u3044\u3067\u3059\u3002\u52b9\u7387\u7684\u306b\u76ee\u6a19KPI\u306b\u5411\u304b\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u30c1\u30fc\u30e0\u3067\u3001\u30dc\u30ea\u30e5\u30fc\u30e0\u3068ROAS\u306f\u4fe1\u3058\u3089\u308c\u306a\u3044\u307b\u3069\u306e\u6210\u9577\u7387\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u4eca\u5e02\u5834\u306b\u3042\u308bDSP\u3067\u306f\u6700\u9ad8\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3060\u3068\u78ba\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002 Alexander Cherpak, Senior UA &amp; Marketing Lead @ Goat games Goat Game\u30c1\u30fc\u30e0\u306f\u3001\u3068\u3066\u3082\u5354\u529b\u7684\u3067\u7d30\u304b\u3044\u90e8\u5206\u307e\u3067\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306a\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u3092\u77ed\u6642\u9593\u3067\u4f5c\u6210\u3067\u304d\u3001\u4e88\u6e2c\u3068\u5165\u672d\u3092\u901a\u5e38\u3088\u308a\u3082\u65e9\u3044\u30da\u30fc\u30b9\u3067\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002\u5354\u529b\u7684\u306a\u30c1\u30fc\u30e0\u306e\u59ff\u52e2\u306b\u3088\u308a\u3001\u6700\u901f\u3067\u7d50\u679c\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 Yan Reizin, Regional Manager @ Persona.ly<\/p>\n","protected":false},"author":8,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,314,159,61],"tags":[1209,1213,788,1178,274,247],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1863"}],"collection":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=1863"}],"version-history":[{"count":0,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media\/1833"}],"wp:attachment":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=1863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=1863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=1863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}