{"id":1947,"date":"2021-02-04T07:18:33","date_gmt":"2021-02-04T07:18:33","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1947"},"modified":"2021-02-04T07:18:34","modified_gmt":"2021-02-04T07:18:34","slug":"433%e3%81%ae%e3%83%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%bf%e3%82%a4%e3%83%88%e3%83%abboxing-star%e3%81%aekpi%e3%82%b4%e3%83%bc%e3%83%ab%e3%82%92%e9%81%94%e6%88%90","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/ja\/2021\/02\/433%e3%81%ae%e3%83%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%bf%e3%82%a4%e3%83%88%e3%83%abboxing-star%e3%81%aekpi%e3%82%b4%e3%83%bc%e3%83%ab%e3%82%92%e9%81%94%e6%88%90\/","title":{"rendered":"4:33\u306e\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30bf\u30a4\u30c8\u30ebBoxing Star\u306eKPI\u30b4\u30fc\u30eb\u3092\u9054\u6210"},"content":{"rendered":"\n<h4><a rel=\"noreferrer noopener\" aria-label=\"PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 (opens in a new tab)\" href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_433_case_study_editable_jp_1a.pdf\" target=\"_blank\">PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/h4>\n\n\n\n<h2>4:33\u4f01\u696d\u6982\u8981<\/h2>\n\n\n\n<p><a href=\"http:\/\/www.433.co.kr\/eng_main\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"4:33 Creative Lab (FourThirtyThree Inc (opens in a new tab)\">4:33 Creative Lab (FourThirtyThree Inc<\/a>\u3001\u4ee5\u4e0b4\uff1a33) \u306f\u30012009\u5e74\u306b\u97d3\u56fd\u30fb\u30bd\u30a6\u30eb\u3067\u8a2d\u7acb\u3055\u308c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u958b\u767a\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u3092\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"http:\/\/www.433.co.kr\/eng_main\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"4:33 (opens in a new tab)\">4:33<\/a>\u306f\u30012017\u5e74\u306b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u3092\u958b\u59cb\u3057\u305f\u5f8c\u3001\u98db\u8e8d\u7684\u306b\u62e1\u5927\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u540c\u793e\u306f\u30b9\u30dd\u30fc\u30c4\u3001RPG\u3001\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u7b49\u3001\u69d8\u3005\u306a\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u3067\u4e16\u754c\u7684\u306b\u6210\u529f\u3057\u3001\u6570\u591a\u304f\u306e\u30a2\u30ef\u30fc\u30c9\u53d7\u8cde\u30a2\u30d7\u30ea\u304c\u3042\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u4e3b\u8981\u30bf\u30a4\u30c8\u30eb\u306f\u3001<a href=\"http:\/\/www.433.co.kr\/eng_boxingstar\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Boxing Star (opens in a new tab)\">Boxing Star<\/a>\uff08\u30dc\u30af\u30b7\u30f3\u30b0\u30fb\u30b9\u30bf\u30fc\uff09<a href=\"http:\/\/www.433.co.kr\/eng_msleague\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Monster Super League (opens in a new tab)\">Monster Super League<\/a>\uff08\u30e2\u30f3\u30b9\u30bf\u30fc\u30b9\u30fc\u30d1\u30fc\u30ea\u30fc\u30b0\uff09\u3001 <a href=\"http:\/\/www.433.co.kr\/eng_battleboom\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Battle Boom (opens in a new tab)\">Battle Boom<\/a>\uff08\u30d0\u30c8\u30eb\u30d6\u30fc\u30e0\uff09\u3001 <a href=\"http:\/\/www.433.co.kr\/battleofarrow\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Battle of Arrow: Survival PvP (opens in a new tab)\">Battle of Arrow: Survival PvP<\/a>\uff08\u30d0\u30c8\u30eb\u30aa\u30d6\u30a2\u30ed\u30fc\uff09\u3001\u305d\u3057\u3066\u3001\u97d3\u56fd\u56fd\u5185\u5c55\u958b\u306e<a href=\"https:\/\/apps.apple.com\/kr\/app\/%EC%9D%98%EC%B2%9C%EB%8F%84%EB%A3%A1%EA%B8%B0-for-kakao\/id1193945576?l=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Heaven Sword (opens in a new tab)\">The Heaven Sword<\/a>\u3001\u30ab\u30ab\u30aa\u306eDragon Saber\u3001<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ftt.msleague_gl&amp;hl=en&amp;gl=US\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Monster Super League (opens in a new tab)\">Monster Super League<\/a>\u3001<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ftt.mystkakao_and&amp;hl=en&amp;gl=US\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"City of Mist 2 (opens in a new tab)\">City of Mist 2<\/a>\u306b\u306a\u308a\u307e\u3059\u3002 <\/p>\n\n\n\n<h2>Persona.ly\u4f01\u696d\u6982\u8981 <\/h2>\n\n\n\n<p><a href=\"https:\/\/persona.ly\/ja\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a>\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u30e1\u30a4\u30f3\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u4fc3\u9032\u3092\u3059\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u3067\u3059\u3002\u72ec\u81ea\u306e\u5165\u672d\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u53ca\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p><a href=\"https:\/\/persona.ly\/ja\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a>\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u4ee5\u4e0a\u306b\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u53d6\u5f15\u5148\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u4f7f\u3048\u308b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u6210\u3057\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h2>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 <\/h2>\n\n\n\n<p><a href=\"https:\/\/persona.ly\/ja\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a>\u306f\u3001<a href=\"http:\/\/www.433.co.kr\/eng_main\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"4\uff1a33 (opens in a new tab)\">4\uff1a33<\/a>\u306e\u4e3b\u8981\u30bf\u30a4\u30c8\u30eb\u300cBoxing Star\uff08\u30dc\u30af\u30b7\u30f3\u30b0\u30b9\u30bf\u30fc\uff09\u300d\u306e\u30a2\u30d7\u30ea\u306e\u6210\u9577\u3068ROAS\u5411\u4e0a\u3092\u76ee\u6a19\u306b\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3046\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u5411\u3051\u3066\u53d6\u308a\u7d44\u307f\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<h2>\u30d7\u30ed\u30bb\u30b9 <\/h2>\n\n\n\n<p><a href=\"https:\/\/persona.ly\/ja\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a>\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u4e3b\u8981\u306aSSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000QPS\uff08\u30af\u30ea\u30a8\u6570\/\u79d2)\u306e\u30a2\u30d7\u30ea\u5185\u30e1\u30c7\u30a3\u30a2\u5728\u5eab\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9001\u3089\u308c\u3066\u304f\u308b\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3068DMP\u306e\u84c4\u7a4d\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30d7\u30ea\u306b\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u52b9\u679c\u7684\u306aUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u904b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u306f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u304a\u308a\u3001<a href=\"http:\/\/www.433.co.kr\/eng_main\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"4:33 (opens in a new tab)\">4:33<\/a>\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u304c\u671b\u3080\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p><a href=\"http:\/\/www.433.co.kr\/eng_main\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"4:33 (opens in a new tab)\">4:33<\/a>\u306e\u300cBoxing Star\uff08\u30dc\u30af\u30b7\u30f3\u30b0\u30b9\u30bf\u30fc\uff09\u300d\u306e\u30e2\u30d0\u30a4\u30ebUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001iOS\u3068Android\u3067\u97d3\u56fd\u3068US\uff08\u7c73\u56fd\uff09\u306e\u4e21\u65b9\u3067\u958b\u59cb\u3057\u3001\u521d\u6bb5\u968e\u306f\u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002 \u65e2\u5b58\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e6\u30fc\u30b6\u30fc\u3001\u69d8\u3005\u306a\u30b9\u30dd\u30fc\u30c4\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u306b\u76f4\u63a5\u95a2\u5fc3\u3092\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u57fa\u3065\u3044\u3066\u3001\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u30a4\u30f3\u30c6\u30f3\u30c8\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306e\u4f4d\u7f6e\u3084\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u983b\u5ea6\u306a\u3069\u306e\u6642\u9593\u306b\u95a2\u9023\u3059\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5165\u672d\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u3057\u3044\u30b2\u30fc\u30e0\u306b\u8208\u5473\u3092\u6301\u3064\u6700\u3082\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u7372\u5f97\u3057IPM\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30d1\u30fc\u30fb\u30df\u30eb\uff09\u3092\u9ad8\u3081\u3001\u5165\u672d\u3092\u5897\u3084\u3057\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u305d\u306e\u5f8c\u3001\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u5f90\u3005\u306b\u5b66\u7fd2\u3057\u307e\u3057\u305f\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u65e5\u306b\u8ab2\u91d1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5168\u4f53\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u6bd4\u8f03\u3057\u30ec\u30d9\u30cb\u30e5\u30fc\u306f\u4e0a\u4f4d\u306e20\uff05\u3092\u5360\u3081\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u3001\u8ab2\u91d1\u3059\u308b\u985e\u4f3c\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 \u6700\u7d42\u7684\u306b\u306f\u3001\u76ee\u6a19\u306eKPI\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<h2> \u7d50\u679c <\/h2>\n\n\n\n<p>Android\u7248\u306eUS\uff08\u7c73\u56fd\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u6848\u4ef6\u958b\u59cb\u521d\u6708\u306f\u8abf\u67fb\u671f\u9593\u306b\u306a\u308a\u30012\u30f6\u6708\u76ee\u3067\u76ee\u6a19ROAS\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308a\u9054\u6210\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-2-1024x555.png\" alt=\"ROAS results for 4:33's &quot;Boxing Star&quot; mobile app campaign in the US\" class=\"wp-image-1948\" width=\"768\" height=\"416\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-2-1024x555.png 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-2-300x163.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-2-768x416.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-2-800x433.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-2.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p>Android\u7248\u97d3\u56fd\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u76f8\u4e92\u5b66\u7fd2\u624b\u6cd5\u3092\u5b9f\u88c5\u3057\u305f\u5f8c\u3001\uff12\u9031\u76ee\u306bKPI\u3092\u9054\u6210\u3057\u3001KPI\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-2-1024x555.png\" alt=\"ROAS results for 4:33's &quot;Boxing Star&quot; mobile app campaign in Korea\" class=\"wp-image-1949\" width=\"768\" height=\"416\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-2-1024x555.png 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-2-300x163.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-2-768x416.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-2-800x433.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-2.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-1024x1024.jpg\" alt=\"Juhan Lee, Marketing Creative Division \/ Director @ 4:33 \" class=\"wp-image-1952\" width=\"256\" height=\"256\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-1024x1024.jpg 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-300x300.jpg 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-150x150.jpg 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-768x768.jpg 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-1536x1536.jpg 1536w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-2048x2048.jpg 2048w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-100x100.jpg 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-800x800.jpg 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-1200x1200-cropped.jpg 1200w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-1-600x600.jpg 600w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Persona.ly\u30c1\u30fc\u30e0\u306f\u3001\u8fc5\u901f\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3057\u3066\u6e80\u8db3\u306e\u3044\u304f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u51fa\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002 \u307e\u305f\u3001\u7c73\u56fd\u5c55\u958b\u3057\u305fBoxing Star\u3067\u3082\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u51fa\u305b\u305f\u3053\u3068\u306b\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u3002 \u3055\u3089\u306b\u3001Persona.ly\u306e\u7ba1\u7406\u753b\u9762\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u3068\u3066\u3082\u7c21\u5358\u3067\u3059\u3002 <\/p><cite>Juhan Lee, Marketing Creative Division \/ Director @ 4:33 <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/Myong-1-1.png\" alt=\"Ryu Myong, Head of APAC @ Persona.ly \" class=\"wp-image-1953\" width=\"163\" height=\"235\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/Myong-1-1.png 650w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/Myong-1-1-208x300.png 208w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Persona.ly\u306e\u30c1\u30fc\u30e0\u3068\u306e4:33\u306e\u7a4d\u6975\u7684\u306a\u5354\u529b\u306e\u304a\u9670\u3067\u30014:33\u306e\u77ed\u671f\u304a\u3088\u3073\u9577\u671f\u306eKPI\u306e\u9054\u6210\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u4e21\u793e\u306f\u30b2\u30fc\u30e0\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30f3\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d7\u30e9\u30f3\u3092\u5171\u6709\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e88\u671f\u305b\u306c\u5909\u66f4\u3078\u306e\u5bfe\u5fdc\u3092\u5bb9\u6613\u306b\u3057\u307e\u3057\u305f\u3002 <\/p><cite>Ryu Myong, Head of APAC @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 4:33\u4f01\u696d\u6982\u8981 4:33 Creative Lab (FourThirtyThree Inc\u3001\u4ee5\u4e0b4\uff1a33) \u306f\u30012009\u5e74\u306b\u97d3\u56fd\u30fb\u30bd\u30a6\u30eb\u3067\u8a2d\u7acb\u3055\u308c\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u958b\u767a\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u3092\u904b\u55b6\u3057\u3066\u3044\u307e\u3059\u30024:33\u306f\u30012017\u5e74\u306b\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e8b\u696d\u3092\u958b\u59cb\u3057\u305f\u5f8c\u3001\u98db\u8e8d\u7684\u306b\u62e1\u5927\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002 \u540c\u793e\u306f\u30b9\u30dd\u30fc\u30c4\u3001RPG\u3001\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u3001\u30a2\u30af\u30b7\u30e7\u30f3\u7b49\u3001\u69d8\u3005\u306a\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u3067\u4e16\u754c\u7684\u306b\u6210\u529f\u3057\u3001\u6570\u591a\u304f\u306e\u30a2\u30ef\u30fc\u30c9\u53d7\u8cde\u30a2\u30d7\u30ea\u304c\u3042\u308a\u307e\u3059\u3002 \u4e3b\u8981\u30bf\u30a4\u30c8\u30eb\u306f\u3001Boxing Star\uff08\u30dc\u30af\u30b7\u30f3\u30b0\u30fb\u30b9\u30bf\u30fc\uff09Monster Super League\uff08\u30e2\u30f3\u30b9\u30bf\u30fc\u30b9\u30fc\u30d1\u30fc\u30ea\u30fc\u30b0\uff09\u3001 Battle Boom\uff08\u30d0\u30c8\u30eb\u30d6\u30fc\u30e0\uff09\u3001 Battle of Arrow: Survival PvP\uff08\u30d0\u30c8\u30eb\u30aa\u30d6\u30a2\u30ed\u30fc\uff09\u3001\u305d\u3057\u3066\u3001\u97d3\u56fd\u56fd\u5185\u5c55\u958b\u306eThe Heaven Sword\u3001\u30ab\u30ab\u30aa\u306eDragon Saber\u3001Monster Super League\u3001City of Mist 2\u306b\u306a\u308a\u307e\u3059\u3002 Persona.ly\u4f01\u696d\u6982\u8981 Persona.ly\u306f\u3001\u30a2\u30e1\u30ea\u30ab\u3001\u65e5\u672c\u3001\u97d3\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3092\u30e1\u30a4\u30f3\u306b\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3057\u3066\u304a\u308a\u3001\u5e83\u544a\u4e3b\u30fb\u5e83\u544a\u4ee3\u7406\u5e97\u5411\u3051\u306b\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u4fc3\u9032\u3092\u3059\u308b\u30cf\u30a4\u30c6\u30af\u4f01\u696d\u3067\u3059\u3002\u72ec\u81ea\u306e\u5165\u672d\u3068\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u53ca\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u9ad8\u3044\u900f\u660e\u6027\u3068\u3068\u3082\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 Persona.ly\u306f\u3001\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u306e\u5f79\u5272\u4ee5\u4e0a\u306b\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u53d6\u5f15\u5148\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u3001\u591a\u69d8\u306a\u30c1\u30e3\u30f3\u30cd\u30eb\u3067\u4f7f\u3048\u308b\u4fa1\u5024\u306e\u3042\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u751f\u6210\u3057\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 Persona.ly\u306f\u30014\uff1a33\u306e\u4e3b\u8981\u30bf\u30a4\u30c8\u30eb\u300cBoxing Star\uff08\u30dc\u30af\u30b7\u30f3\u30b0\u30b9\u30bf\u30fc\uff09\u300d\u306e\u30a2\u30d7\u30ea\u306e\u6210\u9577\u3068ROAS\u5411\u4e0a\u3092\u76ee\u6a19\u306b\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3046\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u5411\u3051\u3066\u53d6\u308a\u7d44\u307f\u307e\u3057\u305f\u3002 \u30d7\u30ed\u30bb\u30b9 Persona.ly\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u4e3b\u8981\u306aSSP\u3068\u9023\u643a\u3057\u3066\u304a\u308a1\u79d2\u9593\u306b500,000QPS\uff08\u30af\u30ea\u30a8\u6570\/\u79d2)\u306e\u30a2\u30d7\u30ea\u5185\u30e1\u30c7\u30a3\u30a2\u5728\u5eab\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9001\u3089\u308c\u3066\u304f\u308b\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3068DMP\u306e\u84c4\u7a4d\u30c7\u30fc\u30bf\u3001\u305d\u3057\u3066\u3001\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u6d3b\u7528\u3057\u3066\u30a2\u30d7\u30ea\u306b\u8208\u5473\u95a2\u5fc3\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3057\u3001\u52b9\u679c\u7684\u306aUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u904b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a4\u30f3\u30d5\u30e9\u30b9\u30c8\u30e9\u30af\u30c1\u30e3\u306f\u3001\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u304a\u308a\u30014:33\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u304c\u671b\u3080\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 4:33\u306e\u300cBoxing Star\uff08\u30dc\u30af\u30b7\u30f3\u30b0\u30b9\u30bf\u30fc\uff09\u300d\u306e\u30e2\u30d0\u30a4\u30ebUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001iOS\u3068Android\u3067\u97d3\u56fd\u3068US\uff08\u7c73\u56fd\uff09\u306e\u4e21\u65b9\u3067\u958b\u59cb\u3057\u3001\u521d\u6bb5\u968e\u306f\u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002 \u65e2\u5b58\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e6\u30fc\u30b6\u30fc\u3001\u69d8\u3005\u306a\u30b9\u30dd\u30fc\u30c4\u30b2\u30fc\u30e0\u30b8\u30e3\u30f3\u30eb\u306b\u76f4\u63a5\u95a2\u5fc3\u3092\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u57fa\u3065\u3044\u3066\u3001\u985e\u4f3c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3057\u305f\u3002 \u30a4\u30f3\u30c6\u30f3\u30c8\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u306e\u4f4d\u7f6e\u3084\u30a2\u30d7\u30ea\u306e\u4f7f\u7528\u983b\u5ea6\u306a\u3069\u306e\u6642\u9593\u306b\u95a2\u9023\u3059\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30a4\u30f3\u30c6\u30f3\u30c8\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u5165\u672d\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u3057\u3044\u30b2\u30fc\u30e0\u306b\u8208\u5473\u3092\u6301\u3064\u6700\u3082\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u307e\u3057\u305f\u3002 \u30a4\u30f3\u30c6\u30f3\u30c8\u30d9\u30fc\u30b9\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308a\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u7372\u5f97\u3057IPM\uff08\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30fb\u30d1\u30fc\u30fb\u30df\u30eb\uff09\u3092\u9ad8\u3081\u3001\u5165\u672d\u3092\u5897\u3084\u3057\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u4e0a\u3052\u308b\u3053\u3068\u306b\u7e4b\u304c\u308a\u307e\u3057\u305f\u3002 \u305d\u306e\u5f8c\u3001\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u306f\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u5f90\u3005\u306b\u5b66\u7fd2\u3057\u307e\u3057\u305f\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u65e5\u306b\u8ab2\u91d1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5168\u4f53\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u6bd4\u8f03\u3057\u30ec\u30d9\u30cb\u30e5\u30fc\u306f\u4e0a\u4f4d\u306e20\uff05\u3092\u5360\u3081\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u3001\u8ab2\u91d1\u3059\u308b\u985e\u4f3c\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 \u6700\u7d42\u7684\u306b\u306f\u3001\u76ee\u6a19\u306eKPI\u3092\u4e0a\u56de\u308a\u307e\u3057\u305f\u3002 \u7d50\u679c Android\u7248\u306eUS\uff08\u7c73\u56fd\uff09\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u6848\u4ef6\u958b\u59cb\u521d\u6708\u306f\u8abf\u67fb\u671f\u9593\u306b\u306a\u308a\u30012\u30f6\u6708\u76ee\u3067\u76ee\u6a19ROAS\u3092\u5927\u5e45\u306b\u4e0a\u56de\u308a\u9054\u6210\u3057\u307e\u3057\u305f\u3002 Android\u7248\u97d3\u56fd\u3067\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u76f8\u4e92\u5b66\u7fd2\u624b\u6cd5\u3092\u5b9f\u88c5\u3057\u305f\u5f8c\u3001\uff12\u9031\u76ee\u306bKPI\u3092\u9054\u6210\u3057\u3001KPI\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002 Persona.ly\u30c1\u30fc\u30e0\u306f\u3001\u8fc5\u901f\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3057\u3066\u6e80\u8db3\u306e\u3044\u304f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u51fa\u3057\u3066\u304f\u308c\u307e\u3057\u305f\u3002 \u307e\u305f\u3001\u7c73\u56fd\u5c55\u958b\u3057\u305fBoxing Star\u3067\u3082\u826f\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u51fa\u305b\u305f\u3053\u3068\u306b\u6e80\u8db3\u3057\u3066\u3044\u307e\u3059\u3002 \u3055\u3089\u306b\u3001Persona.ly\u306e\u7ba1\u7406\u753b\u9762\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u3068\u3066\u3082\u7c21\u5358\u3067\u3059\u3002 Juhan Lee, Marketing Creative Division &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/ja\/2021\/02\/433%e3%81%ae%e3%83%aa%e3%83%bc%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%bf%e3%82%a4%e3%83%88%e3%83%abboxing-star%e3%81%aekpi%e3%82%b4%e3%83%bc%e3%83%ab%e3%82%92%e9%81%94%e6%88%90\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;4:33\u306e\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30bf\u30a4\u30c8\u30ebBoxing Star\u306eKPI\u30b4\u30fc\u30eb\u3092\u9054\u6210&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13,"featured_media":1950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,23,314,159,24],"tags":[1398,1396,788,1178,274],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1947"}],"collection":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=1947"}],"version-history":[{"count":0,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/1947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media\/1950"}],"wp:attachment":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=1947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=1947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=1947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}