{"id":1986,"date":"2021-02-09T10:31:02","date_gmt":"2021-02-09T10:31:02","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=1986"},"modified":"2021-02-09T10:31:03","modified_gmt":"2021-02-09T10:31:03","slug":"%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8433%e7%9a%84%e9%a2%86%e5%a4%b4%e4%bd%9c%e5%93%81boxing-star%e4%b8%8a%e8%b6%85%e8%b6%8a%e4%ba%86%e5%ae%83%e7%9a%84kpi%e7%9b%ae","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/zh\/2021\/02\/%e6%88%91%e4%bb%ac%e6%98%af%e5%a6%82%e4%bd%95%e5%9c%a8433%e7%9a%84%e9%a2%86%e5%a4%b4%e4%bd%9c%e5%93%81boxing-star%e4%b8%8a%e8%b6%85%e8%b6%8a%e4%ba%86%e5%ae%83%e7%9a%84kpi%e7%9b%ae\/","title":{"rendered":"\u6211\u4eec\u662f\u5982\u4f55\u57284:33\u7684\u9886\u5934\u4f5c\u54c1\u201cBoxing Star\u201d\u4e0a\u8d85\u8d8a\u4e86\u5b83\u7684KPI\u76ee\u6807"},"content":{"rendered":"\n<h4><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_433_case_study_editable_en_ch_1a.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 (opens in a new tab)\">\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76<\/a><\/h4>\n\n\n\n<h2>4:33\u4ecb\u7ecd<\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/www.433.co.kr\/eng_main\/\">4:33 Creative Lab<\/a>\uff08FourThirtyThree Inc.\uff09\u4e8e2009\u5e74\u5728\u97e9\u56fd\u9996\u5c14\u6210\u7acb\uff0c\u662f\u4e00\u5bb6\u624b\u673a\u6e38\u620f\u53d1\u5e03\u548c\u5f00\u53d1\u516c\u53f8\u3002\u6700\u5f00\u59cb\u5b83\u662f\u4e00\u5bb6\u53d1\u5e03\u5546\uff0c\u800c\u57282017\u5e74\uff0c<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/www.433.co.kr\/eng_main\/\">4:33 Creative Lab<\/a>\u62d3\u5c55\u4e86\u4e1a\u52a1\uff0c\u5f00\u59cb\u81ea\u4e3b\u5f00\u53d1\u6e38\u620f\u4f5c\u54c1\u3002 <\/p>\n\n\n\n<p>\u81ea\u90a3\u65f6\u8d77\uff0c\u8be5\u516c\u53f8\u5f00\u53d1\u4e86\u6570\u4e2a\u5728\u56fd\u9645\u4e0a\u83b7\u5f97\u4e86\u6210\u529f\u4e14\u83b7\u5956\u4f5c\u54c1\uff0c\u4ee5\u53ca\u97e9\u56fd\u672c\u571f\u6e38\u620f\u4f5c\u54c1\u3002\u8fd9\u4e9b\u4f5c\u54c1\u5c5e\u4e8e\u591a\u79cd\u6e38\u620f\u7c7b\u578b\uff0c\u5305\u62ec\u4f53\u80b2\u7ade\u6280\u3001\u89d2\u8272\u626e\u6f14\u6e38\u620f\uff08RPG\uff09\u3001\u7b56\u7565\u7c7b\u3001\u52a8\u4f5c\u7b49\u7b49\u3002 <\/p>\n\n\n\n<p>\u4ed6\u4eec\u5728\u5168\u7403\u8303\u56f4\u7684\u9886\u5934\u4f5c\u54c1\u6709<a href=\"http:\/\/www.433.co.kr\/eng_boxingstar\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Boxing Star (opens in a new tab)\">Boxing Star<\/a>\u3001<a href=\"http:\/\/www.433.co.kr\/eng_msleague\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Monster Super League (opens in a new tab)\">Monster Super League<\/a>\u3001<a href=\"http:\/\/www.433.co.kr\/eng_battleboom\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Battle Boom (opens in a new tab)\">Battle Boom<\/a>\u3001<a href=\"http:\/\/www.433.co.kr\/battleofarrow\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Battle of Arrow: Survival PvP (opens in a new tab)\">Battle of Arrow: Survival PvP<\/a>\u3002\u800c\u5728\u97e9\u56fd\u7684\u9886\u5934\u4f5c\u54c1\u5305\u62ec<a href=\"https:\/\/apps.apple.com\/kr\/app\/%EC%9D%98%EC%B2%9C%EB%8F%84%EB%A3%A1%EA%B8%B0-for-kakao\/id1193945576?l=en\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Heaven Sword\u548cDragon Saber (opens in a new tab)\">The Heaven Sword\u548cDragon Saber<\/a> for Kakao\u3001<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ftt.msleague_gl&amp;hl=en&amp;gl=US\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Monster Super League (opens in a new tab)\">Monster Super League<\/a>\uff0c\u4ee5\u53ca<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ftt.mystkakao_and&amp;hl=en&amp;gl=US\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"City of Mist 2\u3002  (opens in a new tab)\">City of Mist 2\u3002 <\/a><\/p>\n\n\n\n<h2>Persona.ly\u4ecb\u7ecd <\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/persona.ly\/\">Persona.ly<\/a>\u662f\u4e00\u5bb6\u6280\u672f\u4ea7\u54c1\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u548c\u5e94\u7528\u5f00\u53d1\u5546\u63a8\u52a8\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u8fd0\u4f5c\u5e76\u4ee5\u7f8e\u56fd\u3001\u97e9\u56fd\u3001\u65e5\u672c\u3001\u4fc4\u7f57\u65af\u3001\u4e1c\u5357\u4e9a\u548c\u5370\u5ea6\u5e02\u573a\u4e3a\u4e3b\u3002\u6211\u4eec\u4f7f\u7528\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u63d0\u4f9b\u900f\u660e\u7684\u3001\u57fa\u4e8e\u6027\u80fd\u7684\u3001\u9ad8\u7cbe\u51c6\u7684\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u89e3\u51b3\u65b9\u6848\u3002 <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/persona.ly\/\">Persona.ly<\/a>\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u6210\u4e3a\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u5b9e\u9645\u4ef7\u503c\u3001\u53d1\u5c55\u548c\u5e7f\u9614\u7684\u5e02\u573a\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34\u3002 <\/p>\n\n\n\n<h2>\u8425\u9500\u6d3b\u52a8\u76ee\u6807 <\/h2>\n\n\n\n<p>Persona.ly\u4e0e<a href=\"http:\/\/www.433.co.kr\/eng_main\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"4:33 Creative Lab (opens in a new tab)\">4:33 Creative Lab<\/a>\u5728\u5176\u9886\u5934\u4f5c\u54c1\u4e4b\u4e00\u201c<a href=\"http:\/\/www.433.co.kr\/eng_boxingstar\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Boxing Star (opens in a new tab)\">Boxing Star<\/a>\u201d\u4e0a\u5408\u4f5c\uff0c\u81f4\u529b\u4e8e\u5b9e\u73b0\u5e94\u7528\u589e\u957f\uff0c\u5e76\u83b7\u53d6\u4f1a\u8fdb\u884c\u5e94\u7528\u5185\u8d2d\u4e70\u7684\u6709\u9ad8\u5ea6\u53c2\u4e0e\u6027\u7684\u7528\u6237\u4ee5\u5b9e\u73b0\u4ed6\u4eec\u7684ROAS KPI\u3002 <\/p>\n\n\n\n<h2>\u8fc7\u7a0b <\/h2>\n\n\n\n<p>\u6211\u4eec\u4e13\u6709\u7684\u7a0b\u5e8f\u5316DSP\u5bf9\u63a5\u4e86\u6240\u6709\u4e3b\u6d41SSP\uff0c\u80fd\u591f\u6bcf\u79d2\u5904\u7406\u8d85\u8fc750\u4e07\u4e2a\u5e94\u7528\u5185\u5e93\u5b58\u5e7f\u544a\u8bf7\u6c42\u3002\u4f7f\u7528\u57fa\u4e8e\u5b9e\u65f6\u8bf7\u6c42\u6570\u636e\u548c\u6765\u81ea\u6211\u4eec\u7684\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u7684\u805a\u5408\u6570\u636e\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u6211\u4eec\u8fd0\u7528\u7528\u6237\u7ea7\u522b\u76ee\u6807\u5b9a\u4f4d\u6765\u8fd0\u4f5c\u6709\u6548\u7684\u7528\u6237\u83b7\u53d6\u8425\u9500\u6d3b\u52a8\u3002\u8be5\u57fa\u7840\u67b6\u6784\u65e8\u5728\u8ba9\u6211\u4eec\u80fd\u7740\u91cd\u4e8e\u7528\u6237\u884c\u4e3a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u690d\u5165\uff0c\u5b83\u8ba9\u6211\u4eec\u80fd\u591f\u534f\u52a9\u50cf<a href=\"http:\/\/www.433.co.kr\/eng_main\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"4:33 Creative Lab (opens in a new tab)\">4:33 Creative Lab<\/a>\u8fd9\u6837\u7684\u624b\u673a\u5e94\u7528\u5f00\u53d1\u5546\u4e3a\u5176\u6e38\u620f\u83b7\u53d6\u6700\u6709\u4ef7\u503c\u7528\u6237\u3002 <\/p>\n\n\n\n<p>\u6211\u4eec\u4e3a<a href=\"http:\/\/www.433.co.kr\/eng_main\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"4:33 (opens in a new tab)\">4:33<\/a>\u7684\u201c<a href=\"http:\/\/www.433.co.kr\/eng_boxingstar\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Boxing Star (opens in a new tab)\">Boxing Star<\/a>\u201d\u8fdb\u884c\u7684\u79fb\u52a8\u7528\u6237\u83b7\u53d6\u8425\u9500\u6d3b\u52a8\u5728\u97e9\u56fd\u548c\u7f8e\u56fd\u7684iOS\u548cAndroid\u90fd\u8fdb\u884c\u4e86\u8fd0\u4f5c\uff0c\u5176\u6700\u521d\u65b9\u6cd5\u662f\u57fa\u4e8e\u610f\u5411\u7684\u76ee\u6807\u5b9a\u4f4d\u3002\u6211\u4eec\u6839\u636e\u73b0\u6709\u7684\u53c2\u4e0e\u7528\u6237\u4ee5\u53ca\u5bf9\u5404\u79cd\u4f53\u80b2\u7ade\u6280\u6e38\u620f\u7c7b\u578b\u663e\u793a\u51fa\u76f4\u63a5\u5174\u8da3\u7684\u7528\u6237\u7fa4\u800c\u5bf9\u5404\u79cd\u76f8\u4f3c\u53d7\u4f17\u4eba\u7fa4\u8fdb\u884c\u4e86\u5b9a\u4f4d\u3002 <\/p>\n\n\n\n<p>\u6211\u4eec\u628a\u8fd9\u79cd\u610f\u5411\u4e0e\u548c\u65f6\u95f4\u6709\u5173\u7684\u7ef4\u5ea6\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u4f8b\u5982\u7528\u6237\u5728\u5f53\u524d\u4f1a\u8bdd\u4e2d\u7684\u4f4d\u7f6e\u548c\u4f7f\u7528\u9891\u7387\uff0c\u4e0d\u4ec5\u8981\u5bf9\u8fd9\u4e9b\u6709\u8f83\u9ad8\u610f\u5411\u7684\u7528\u6237\u8fdb\u884c\u7ade\u4ef7\uff0c\u800c\u4e14\u8fd8\u8981\u5728\u6700\u5408\u9002\u7684\u65f6\u5019\u5438\u5f15\u4ed6\u4eec\u201c\u91c7\u7528\u201d\u65b0\u6e38\u620f\u3002 <\/p>\n\n\n\n<p>\u8fd9\u4e2a\u65b9\u6cd5\u8ba9\u6211\u4eec\u7684\u8425\u9500\u6d3b\u52a8\u80fd\u591f\u5feb\u901f\u83b7\u5f97\u5b89\u88c5\u5173\u6ce8\u5ea6\uff0c\u5e76\u8fc5\u901f\u589e\u52a0IPM\uff0c\u8fd9\u8ba9\u6211\u4eec\u80fd\u63d0\u9ad8\u7ade\u4ef7\u548c\u603b\u91cf\u3002 <\/p>\n\n\n\n<p>\u4e4b\u540e\uff0c\u6211\u4eec\u7684\u673a\u5668\u5b66\u4e60\u6a21\u578b\u9010\u6e10\u5b66\u4f1a\u4e86\u6700\u6709\u4ef7\u503c\u7528\u6237\u7684\u6a21\u5f0f\u2014\u2014\u5373\u5728\u5b89\u88c5\u5f53\u5929\u5c31\u8fdb\u884c\u4e86\u8d2d\u4e70\u5e76\u4e14\u5728\u4ece\u6240\u6709\u7528\u6237\u91cc\u751f\u6210\u7684\u76c8\u5229\u65b9\u9762\u662f\u4f4d\u4e8e\u524d20%\u7684\u7528\u6237\uff0c\u8fd9\u8ba9\u6211\u4eec\u80fd\u591f\u5bf9\u76f8\u4f3c\u7528\u6237\u8fdb\u884c\u5b9a\u4f4d\uff0c\u5e76\u6700\u7ec8\u8d85\u8d8a\u4e86\u660e\u786e\u7684KPI\u3002 <\/p>\n\n\n\n<h2>\u7ed3\u679c <\/h2>\n\n\n\n<p>\u5728Android\u7f8e\u56fd\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u5728\u8425\u9500\u6d3b\u52a8\u7684\u5934\u4e2a\u6708\uff08\u5b9e\u9645\u4e0a\u662f\u63a2\u7d22\u671f\uff09\u540e\uff0c\u6211\u4eec\u5728\u7b2c\u4e8c\u4e2a\u6708\u91cc\u8d85\u8d8a\u4e86ROAS KPI\u5e76\u4e14\u4e4b\u540e\u6709\u663e\u8457\u7684\u63d0\u9ad8\uff1a <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-5-1024x555.png\" alt=\"ROAS results for 4:33's &quot;Boxing Star&quot; mobile app campaign in the US\" class=\"wp-image-1991\" width=\"768\" height=\"416\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-5-1024x555.png 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-5-300x163.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-5-768x416.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-5-800x433.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/UA-ROAS-Chart-5.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p>\u5728Android\u97e9\u56fd\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u5728\u5b9e\u65bd\u4e86\u4ea4\u53c9\u5b66\u4e60\u6280\u672f\u540e\uff0c\u6211\u4eec\u80fd\u591f\u5728\u7b2c\u4e8c\u5468\u5185\u8d85\u8d8a\u4e86KPI\u5e76\u5728\u6574\u4e2a\u6d3b\u52a8\u671f\u95f4\u7ef4\u6301\u4ee5\u4e0aKPI\u8868\u73b0\uff1a <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-5-1024x555.png\" alt=\"ROAS results for 4:33's &quot;Boxing Star&quot; mobile app campaign in Korea\" class=\"wp-image-1990\" width=\"768\" height=\"416\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-5-1024x555.png 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-5-300x163.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-5-768x416.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-5-800x433.png 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/KR-ROAS-Chart-5.png 1200w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-1024x1024.jpg\" alt=\"4:33\u7684\u5e02\u573a\u8425\u9500\u521b\u610f\u90e8\u603b\u76d1Juhan Lee \" class=\"wp-image-1989\" width=\"256\" height=\"256\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-1024x1024.jpg 1024w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-300x300.jpg 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-150x150.jpg 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-768x768.jpg 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-1536x1536.jpg 1536w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-2048x2048.jpg 2048w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-100x100.jpg 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-800x800.jpg 800w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-1200x1200-cropped.jpg 1200w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/IMG_0914-4-600x600.jpg 600w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Persona.ly\u56e2\u961f\u5728\u5feb\u901f\u53cd\u9988\u548c\u8425\u9500\u6d3b\u52a8\u4e1a\u7ee9\u65b9\u9762\u8868\u73b0\u5730\u5f88\u4ee4\u6211\u4eec\u6ee1\u610f\u3002\u5728\u7f8e\u56fd\uff0c\u6211\u4eec\u7684Boxing Star\u5728\u957f\u671f\u76ee\u6807\u4e0a\u8868\u73b0\u826f\u597d\u3002\u53e6\u5916\uff0c\u4ed6\u4eec\u7684\u63a7\u5236\u677f\u5f88\u7b80\u6613\uff0c\u4f7f\u6211\u4eec\u8f7b\u677e\u8fdb\u884c\u63a7\u5236\u5e76\u8ffd\u8e2a\u3002 <\/p><cite>4:33\u7684\u5e02\u573a\u8425\u9500\u521b\u610f\u90e8\u603b\u76d1Juhan Lee <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/Myong-1-4.png\" alt=\"Persona.ly\u4e9a\u592a\u5730\u533a\u4e3b\u7ba1Ryu Myong \" class=\"wp-image-1988\" width=\"163\" height=\"235\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/Myong-1-4.png 650w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/02\/Myong-1-4-208x300.png 208w\" sizes=\"(max-width: 163px) 100vw, 163px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u591a\u4e8f\u4e864:33\u548cPersona.ly\u56e2\u961f\u7684\u79ef\u6781\u5408\u4f5c\uff0c\u6211\u4eec\u624d\u6709\u53ef\u80fd\u5b9e\u73b04:33\u7684\u77ed\u671f\u548c\u957f\u671fKPI\u3002\u4e24\u5bb6\u516c\u53f8\u5206\u522b\u5171\u4eab\u4e86\u81ea\u5df1\u7684\u6e38\u620f\u5185\u5bb9\u8ba1\u5212\u548c\u8425\u9500\u6d3b\u52a8\u8ba1\u5212\uff0c\u8fd9\u8ba9\u5927\u5bb6\u80fd\u66f4\u8f7b\u677e\u5730\u5e94\u5bf9\u8425\u9500\u6d3b\u52a8\u4e2d\u7684\u610f\u5916\u53d8\u5316\u3002 <\/p><cite>Persona.ly\u4e9a\u592a\u5730\u533a\u4e3b\u7ba1Ryu Myong <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 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Star\u3001Monster Super League\u3001Battle Boom\u3001Battle of Arrow: Survival PvP\u3002\u800c\u5728\u97e9\u56fd\u7684\u9886\u5934\u4f5c\u54c1\u5305\u62ecThe Heaven Sword\u548cDragon Saber for Kakao\u3001Monster Super League\uff0c\u4ee5\u53caCity of Mist 2\u3002 Persona.ly\u4ecb\u7ecd Persona.ly\u662f\u4e00\u5bb6\u6280\u672f\u4ea7\u54c1\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u548c\u5e94\u7528\u5f00\u53d1\u5546\u63a8\u52a8\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u8fd0\u4f5c\u5e76\u4ee5\u7f8e\u56fd\u3001\u97e9\u56fd\u3001\u65e5\u672c\u3001\u4fc4\u7f57\u65af\u3001\u4e1c\u5357\u4e9a\u548c\u5370\u5ea6\u5e02\u573a\u4e3a\u4e3b\u3002\u6211\u4eec\u4f7f\u7528\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u63d0\u4f9b\u900f\u660e\u7684\u3001\u57fa\u4e8e\u6027\u80fd\u7684\u3001\u9ad8\u7cbe\u51c6\u7684\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u89e3\u51b3\u65b9\u6848\u3002 Persona.ly\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u6210\u4e3a\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u5b9e\u9645\u4ef7\u503c\u3001\u53d1\u5c55\u548c\u5e7f\u9614\u7684\u5e02\u573a\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807 Persona.ly\u4e0e4:33 Creative Lab\u5728\u5176\u9886\u5934\u4f5c\u54c1\u4e4b\u4e00\u201cBoxing Star\u201d\u4e0a\u5408\u4f5c\uff0c\u81f4\u529b\u4e8e\u5b9e\u73b0\u5e94\u7528\u589e\u957f\uff0c\u5e76\u83b7\u53d6\u4f1a\u8fdb\u884c\u5e94\u7528\u5185\u8d2d\u4e70\u7684\u6709\u9ad8\u5ea6\u53c2\u4e0e\u6027\u7684\u7528\u6237\u4ee5\u5b9e\u73b0\u4ed6\u4eec\u7684ROAS KPI\u3002 \u8fc7\u7a0b 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\u5728Android\u97e9\u56fd\u8425\u9500\u6d3b\u52a8\u4e2d\uff0c\u5728\u5b9e\u65bd\u4e86\u4ea4\u53c9\u5b66\u4e60\u6280\u672f\u540e\uff0c\u6211\u4eec\u80fd\u591f\u5728\u7b2c\u4e8c\u5468\u5185\u8d85\u8d8a\u4e86KPI\u5e76\u5728\u6574\u4e2a\u6d3b\u52a8\u671f\u95f4\u7ef4\u6301\u4ee5\u4e0aKPI\u8868\u73b0\uff1a Persona.ly\u56e2\u961f\u5728\u5feb\u901f\u53cd\u9988\u548c\u8425\u9500\u6d3b\u52a8\u4e1a\u7ee9\u65b9\u9762\u8868\u73b0\u5730\u5f88\u4ee4\u6211\u4eec\u6ee1\u610f\u3002\u5728\u7f8e\u56fd\uff0c\u6211\u4eec\u7684Boxing Star\u5728\u957f\u671f\u76ee\u6807\u4e0a\u8868\u73b0\u826f\u597d\u3002\u53e6\u5916\uff0c\u4ed6\u4eec\u7684\u63a7\u5236\u677f\u5f88\u7b80\u6613\uff0c\u4f7f\u6211\u4eec\u8f7b\u677e\u8fdb\u884c\u63a7\u5236\u5e76\u8ffd\u8e2a\u3002 4:33\u7684\u5e02\u573a\u8425\u9500\u521b\u610f\u90e8\u603b\u76d1Juhan Lee 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