{"id":2133,"date":"2021-03-29T07:24:11","date_gmt":"2021-03-29T07:24:11","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=2133"},"modified":"2021-03-29T08:48:21","modified_gmt":"2021-03-29T08:48:21","slug":"persona-ly-outperforms%e3%81%8cubisoft%e3%81%aehowrse%e3%81%ab%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%abua%e3%82%92%e6%94%af%e6%89%95%e3%81%84","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/ja\/2021\/03\/persona-ly-outperforms%e3%81%8cubisoft%e3%81%aehowrse%e3%81%ab%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%abua%e3%82%92%e6%94%af%e6%89%95%e3%81%84\/","title":{"rendered":"Persona.ly Outperforms\u304cUbisoft\u306eHowrse\u306b\u30bd\u30fc\u30b7\u30e3\u30ebUA\u3092\u652f\u6255\u3044"},"content":{"rendered":"\n<h4><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_ubisoft_howrse_case_study_digital_jp_1a.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 (opens in a new tab)\">PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089<\/a><\/h4>\n\n\n\n<h2><strong>Ubisosft\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n<p>1986\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305f<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft Entertainment SA (opens in a new tab)\">Ubisoft Entertainment SA<\/a>\u306f\u3001\u30d1\u30ea\u90ca\u5916\u306e\u30e2\u30f3\u30c8\u30eb\u30a4\u30e6\u306b\u672c\u793e\u3092\u7f6e\u304d\u3001\u4e16\u754c\u5404\u5730\u306b\u8907\u6570\u306e\u958b\u767a\u30b9\u30bf\u30b8\u30aa\u3092\u6301\u3064\u3001\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d3\u30c7\u30aa\u30b2\u30fc\u30e0\u3068\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u306e\u8907\u5408\u4f01\u696d\u3067\u3059\u3002 <\/p>\n\n\n\n<p><a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>\u306f\u3001\u4e16\u754c\u6709\u6570\u306e\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u3067\u3042\u308a\u3001\u30ec\u30a4\u30de\u30f3\u3001\u30ec\u30a4\u30d3\u30f3\u30b0\u30e9\u30d3\u30c3\u30c4\u3001\u30d7\u30ea\u30f3\u30b9\u30fb\u30aa\u30d6\u30fb\u30da\u30eb\u30b7\u30e3\u3001\u30a2\u30b5\u30b7\u30f3\u30af\u30ea\u30fc\u30c9\u3001\u30d5\u30a1\u30fc\u30af\u30e9\u30a4\u3001\u30a6\u30a9\u30c3\u30c1\u30c9\u30c3\u30b0\u30b9\u3001\u30b8\u30e3\u30b9\u30c8\u30c0\u30f3\u30b9\u3001\u30c8\u30e0\u30fb\u30af\u30e9\u30f3\u30b7\u30fc\u30b7\u30ea\u30fc\u30ba\u306a\u3069\u306e\u6709\u540d\u306a\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u306ePC\u3001\u30b3\u30f3\u30bd\u30fc\u30eb\u3001\u30e2\u30d0\u30a4\u30eb\u30bf\u30a4\u30c8\u30eb\u3092\u6240\u6709\u3001\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u4e16\u754c\u6700\u5927\u306e\u81ea\u793e\u30b2\u30fc\u30e0\u958b\u767a\u30b9\u30bf\u30c3\u30d5\u3092\u64c1\u3059\u308b<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>\u306f\u3001\u4e16\u754c\u4e2d\u306e40\u4ee5\u4e0a\u306e\u30b9\u30bf\u30b8\u30aa\u306b18,000\u4eba\u4ee5\u4e0a\u306e\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3092\u96c6\u3081\u3001\u6ca1\u5165\u611f\u304c\u3042\u308a\u3001\u9b45\u529b\u7684\u3067\u3001\u30b8\u30e3\u30f3\u30eb\u3092\u8d85\u3048\u305f\u30b2\u30fc\u30e0\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h2><strong>Persona.ly\u4f01\u696d\u6982\u8981 <\/strong><\/h2>\n\n\n\n<p><a href=\"http:\/\/persona.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a>\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30a2\u30d7\u30ea\u958b\u767a\u8005\u306e\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3092\u4fc3\u9032\u3059\u308b\u6280\u8853\u88fd\u54c1\u4f1a\u793e\u3067\u3001\u7c73\u56fd\u3001\u97d3\u56fd\u3001\u65e5\u672c\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3001\u30a4\u30f3\u30c9\u306e\u5404\u5e02\u5834\u3092\u4e2d\u5fc3\u306b\u4e16\u754c\u7684\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u72ec\u81ea\u306b\u958b\u767a\u3057\u305f\u30d3\u30c3\u30c0\u30fc\u3068\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7528\u3044\u3066\u3001\u900f\u660e\u6027\u306e\u9ad8\u3044\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u3001\u9ad8\u5ea6\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305fUA\u3001\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p><a href=\"http:\/\/persona.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a>\u306f\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3068\u3063\u3066\u5358\u306a\u308b\u30d9\u30f3\u30c0\u30fc\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u4fa1\u5024\u3001\u6210\u9577\u3001\u305d\u3057\u3066\u30c1\u30e3\u30cd\u30eb\u3092\u8d85\u3048\u3066\u5229\u7528\u3067\u304d\u308b\u5e45\u5e83\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u751f\u6210\u3092\u652f\u63f4\u3059\u308b\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<h2><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19 <\/strong><\/h2>\n\n\n\n<p><a href=\"http:\/\/persona.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a>\u306f\u3001<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>\u3068\u5171\u540c\u3067\u3001\u540c\u793e\u306e\u30bf\u30a4\u30c8\u30eb\u300c<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ubisoft.owlient.howrse\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Howerse (opens in a new tab)\">Howerse<\/a>\u300d\u306eAndroid\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3044\u307e\u3057\u305f\u3002<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ubisoft.owlient.howrse\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Howrse (opens in a new tab)\">Howrse<\/a>\u306f\u3001\u3082\u3068\u3082\u3068\u306f\u30d6\u30e9\u30a6\u30b6\u30d9\u30fc\u30b9\u306e\u30b2\u30fc\u30e0\u3067\u3057\u305f\u304c\u30012005\u5e74\u304b\u30891200\u4e07\u4eba\u4ee5\u4e0a\u306e\u30d7\u30ec\u30a4\u30e4\u30fc\u306b\u30d7\u30ec\u30a4\u3055\u308c\u3066\u3044\u308b\u5927\u4eba\u6c17\u306e\u99ac\u306e\u80b2\u6210\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b2\u30fc\u30e0\u3067\u30012014\u5e741\u6708\u306bAndroid Play Store\u3067\u914d\u4fe1\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\u306f\u3001\u65e2\u5b58\u306e\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u3092\u62e1\u5927\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3067\u3001\u30b2\u30fc\u30e0\u5185\u3067\u306e\u521d\u671f\u6bb5\u968e\uff08\u767b\u9332\u3084\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u306e\u5b8c\u4e86\uff09\u3084\u521d\u671f\u306eROAS\u76ee\u6a19\u306b\u5411\u3051\u305f\u6700\u9069\u5316\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<h2><strong>\u30d7\u30ed\u30bb\u30b9 <\/strong><\/h2>\n\n\n\n<p>\u5f53\u793e\u72ec\u81ea\u306e\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30afDSP\u306f\u3001\u4e3b\u8981\u306aSSP\u3068\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001500,000QPS\u4ee5\u4e0a\u306e\u30a2\u30d7\u30ea\u5185\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3092\u51e6\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u30c7\u30fc\u30bf\u3084DMP\u306e\u96c6\u8a08\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u5f53\u793e\u306e\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7528\u3044\u3066\u30e6\u30fc\u30b6\u30fc\u30ec\u30d9\u30eb\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001\u52b9\u679c\u7684\u306aUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u5358\u306a\u308b\u5e83\u544a\u63b2\u8f09\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f\u3053\u306e\u30a4\u30f3\u30d5\u30e9\u306b\u3088\u308a\u3001<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>\u306a\u3069\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u958b\u767a\u8005\u304c\u3001\u6700\u3082\u9069\u5207\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u3082\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>\u7c73\u56fd\u3067<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>\u306e\u300c<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ubisoft.owlient.howrse\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Howrse (opens in a new tab)\">Howrse<\/a>\u300d\u306eUA\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u958b\u59cb\u3057\u305f\u3068\u304d\u3001\u6700\u521d\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u4ee3\u8868\u7684\u306a\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3092\u52b9\u679c\u7684\u306b\u96c6\u3081\u308b\u305f\u3081\u306b\u3001\u99ac\u306e\u98fc\u80b2\u3068\u3044\u3046\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u306b\u57fa\u3065\u3044\u3066\u751f\u6210\u3055\u308c\u305f\u540c\u69d8\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3001\u30b2\u30fc\u30e0\u5185\u306e\u521d\u671f\u306e\u30d7\u30ed\u30b0\u30ec\u30c3\u30b7\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3068\u3001\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u5927\u4f1a\u3092\u30b4\u30fc\u30eb\u3068\u3059\u308b\u30e2\u30c7\u30eb\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u304b\u30892\u9031\u9593\u30671,000\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u8d85\u3048\u3001\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3092\u5b8c\u4e86\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30e2\u30c7\u30ea\u30f3\u30b0\u304c\u59cb\u307e\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u59cb\u304b\u30891\u30f6\u6708\u9593\u3067\u3001\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3092\u5b8c\u4e86\u3059\u308b\u5272\u5408\u304c47\uff05\u5897\u52a0\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<p>\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u5b8c\u4e86\u8005\u306b\u6700\u9069\u5316\u3059\u308b\u4e00\u65b9\u3067\u3001\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30f3\u30d7\u30eb\u3092\u5f90\u3005\u306b\u53ce\u96c6\u3057\u3001\u6709\u6599\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e8c\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u30e2\u30c7\u30eb\u5316\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u6bd4\u8f03\u7684\u5c11\u306a\u3044\u30b5\u30f3\u30d7\u30eb\u3067\u5b66\u7fd2\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u30aa\u30fc\u30d0\u30fc\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3092\u4f7f\u7528\u3057\u3001\u305d\u306e\u7d50\u679c\u3001ROAS\u306f\u9031\u3054\u3068\u306b\u5f90\u3005\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002 <\/p>\n\n\n\n<h2><strong>\u7d50\u679c <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"901\" height=\"650\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-3.png\" alt=\"Ubisoft UA campaign results - Persona.ly vs. paid social: \n55% more installs, 12% lower eCPI, 23% higher registration rate, 200% higher D7 retention, 8% higher D7 ROAS, 120% higher D30 ROAS\" class=\"wp-image-2135\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-3.png 901w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-3-300x216.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-3-768x554.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-3-800x577.png 800w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-2.jpg\" alt=\"Lucas Rossi, Growth Marketing Specialist @ Ubisoft  \" class=\"wp-image-2136\" width=\"170\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-2.jpg 920w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-2-300x296.jpg 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-2-768x758.jpg 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-2-100x100.jpg 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-2-800x790.jpg 800w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Persona.ly\u306f\u3001\u5f53\u793e\u306e\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u591a\u69d8\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4ed6\u306e\u5927\u624b\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u540c\u69d8\u306e\u5b66\u7fd2\u66f2\u7dda\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30c1\u30fc\u30e0\u306f\u3001\u521d\u65e5\u304b\u3089\u975e\u5e38\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8fc5\u901f\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u975e\u5e38\u306b\u5065\u5168\u306a\u5206\u6790\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002 <\/p><cite>Lucas Rossi, Growth Marketing Specialist @ Ubisoft  <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-2.jpg\" alt=\"Joseph Iris, RTB Product Lead @ Persona.ly \" class=\"wp-image-2137\" width=\"168\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-2.jpg 405w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-2-300x300.jpg 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-2-150x150.jpg 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-2-100x100.jpg 100w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Ubisoft\u306e\u30c1\u30fc\u30e0\u306f\u3001\u77e5\u8b58\u304c\u8c4a\u5bcc\u3067\u60c5\u5831\u306b\u7cbe\u901a\u3057\u3066\u304a\u308a\u3001\u5168\u4f53\u7684\u306b\u7269\u9759\u304b\u306a\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u96c6\u56e3\u3067\u3001\u4e00\u7dd2\u306b\u4ed5\u4e8b\u3092\u3059\u308b\u306e\u304c\u697d\u3057\u3044\u3067\u3059\u306d\u3002\u521d\u65e5\u304b\u3089\u7d20\u6674\u3089\u3057\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3042\u308a\u3001\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30d0\u30a4\u30a2\u30b9\u3092\u304b\u3051\u3066\u3057\u307e\u3046\u3088\u3046\u306a\u5236\u7d04\u3092\u8ab2\u3059\u3053\u3068\u306a\u304f\u3001\u5f90\u3005\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p><cite>Joseph Iris, RTB Product Lead @ Persona.ly <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>PDF\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u3053\u3061\u3089\u304b\u3089 Ubisosft\u4f01\u696d\u6982\u8981 1986\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305fUbisoft Entertainment SA\u306f\u3001\u30d1\u30ea\u90ca\u5916\u306e\u30e2\u30f3\u30c8\u30eb\u30a4\u30e6\u306b\u672c\u793e\u3092\u7f6e\u304d\u3001\u4e16\u754c\u5404\u5730\u306b\u8907\u6570\u306e\u958b\u767a\u30b9\u30bf\u30b8\u30aa\u3092\u6301\u3064\u3001\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u30d3\u30c7\u30aa\u30b2\u30fc\u30e0\u3068\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u306e\u8907\u5408\u4f01\u696d\u3067\u3059\u3002 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Persona.ly\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u30a2\u30d7\u30ea\u958b\u767a\u8005\u306e\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3092\u4fc3\u9032\u3059\u308b\u6280\u8853\u88fd\u54c1\u4f1a\u793e\u3067\u3001\u7c73\u56fd\u3001\u97d3\u56fd\u3001\u65e5\u672c\u3001\u30ed\u30b7\u30a2\u3001\u6771\u5357\u30a2\u30b8\u30a2\u3001\u30a4\u30f3\u30c9\u306e\u5404\u5e02\u5834\u3092\u4e2d\u5fc3\u306b\u4e16\u754c\u7684\u306b\u4e8b\u696d\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u72ec\u81ea\u306b\u958b\u767a\u3057\u305f\u30d3\u30c3\u30c0\u30fc\u3068\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7528\u3044\u3066\u3001\u900f\u660e\u6027\u306e\u9ad8\u3044\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u3001\u9ad8\u5ea6\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5316\u3055\u308c\u305fUA\u3001\u304a\u3088\u3073\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 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Persona.ly\u306f\u3001\u5f53\u793e\u306e\u30e1\u30c7\u30a3\u30a2\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3092\u591a\u69d8\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4ed6\u306e\u5927\u624b\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u540c\u69d8\u306e\u5b66\u7fd2\u66f2\u7dda\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u30c1\u30fc\u30e0\u306f\u3001\u521d\u65e5\u304b\u3089\u975e\u5e38\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u8fc5\u901f\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u975e\u5e38\u306b\u5065\u5168\u306a\u5206\u6790\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002 Lucas Rossi, Growth Marketing Specialist @ Ubisoft 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