{"id":2141,"date":"2021-03-29T07:23:28","date_gmt":"2021-03-29T07:23:28","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=2141"},"modified":"2021-03-29T08:48:02","modified_gmt":"2021-03-29T08:48:02","slug":"%e5%9c%a8%e8%82%b2%e7%a2%a7%ef%bc%88ubisoft%ef%bc%89%e7%9a%84howrse%e4%b8%8a%ef%bc%8cpersona-ly%e8%83%9c%e8%bf%87%e4%bb%98%e8%b4%b9%e7%a4%be%e5%aa%92%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/zh\/2021\/03\/%e5%9c%a8%e8%82%b2%e7%a2%a7%ef%bc%88ubisoft%ef%bc%89%e7%9a%84howrse%e4%b8%8a%ef%bc%8cpersona-ly%e8%83%9c%e8%bf%87%e4%bb%98%e8%b4%b9%e7%a4%be%e5%aa%92%e8%90%a5%e9%94%80\/","title":{"rendered":"\u5728\u80b2\u78a7\uff08Ubisoft\uff09\u7684Howrse\u4e0a\uff0cPersona.ly\u80dc\u8fc7\u4ed8\u8d39\u793e\u5a92\u8425\u9500"},"content":{"rendered":"\n<h4><strong><a href=\"https:\/\/personartb-cdn.s3.us-east-2.amazonaws.com\/case_studies\/ply_ubisoft_howrse_case_study_digital_ch_1a.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 (opens in a new tab)\">\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76<\/a><\/strong><\/h4>\n\n\n\n<h2><strong>\u80b2\u78a7\uff08Ubisoft \uff09\u4ecb\u7ecd <\/strong><\/h2>\n\n\n\n<p>\u80b2\u78a7\u5a31\u4e50\u8f6f\u4ef6\u516c\u53f8\uff08<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft Entertainment SA (opens in a new tab)\">Ubisoft Entertainment SA<\/a>\uff09\u6210\u7acb\u4e8e1986\u5e74\uff0c\u662f\u4e00\u5bb6\u4e1a\u754c\u4e34\u5934\u7684\u7535\u5b50\u6e38\u620f\u548c\u5a31\u4e50\u4f01\u4e1a\u96c6\u56e2\u3002\u5b83\u7684\u603b\u90e8\u4f4d\u4e8e\u5df4\u9ece\u7684Montreuil\u90ca\u533a\uff0c\u5728\u4e16\u754c\u5404\u5730\u6709\u591a\u4e2a\u5f00\u53d1\u5de5\u4f5c\u5ba4\u3002 <\/p>\n\n\n\n<p>\u4f5c\u4e3a\u4e16\u754c\u4e0a\u6700\u8457\u540d\u7684\u6e38\u620f\u5f00\u53d1\u5546\u4e4b\u4e00\uff0c\u80b2\u78a7\uff08<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft  (opens in a new tab)\">Ubisoft <\/a>\uff09\u62e5\u6709\u5e76\u4e3a\u5bb6\u55bb\u6237\u6653\u7684\u6e38\u620f\u7cfb\u5217\u5f00\u53d1\u684c\u9762\u3001\u6e38\u620f\u673a\u548c\u624b\u673a\u6e38\u620f\u4f5c\u54c1\uff0c\u4f8b\u5982<a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/rayman\/legends\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Rayman (opens in a new tab)\">Rayman<\/a>\u3001<a href=\"https:\/\/rabbids.ubisoft.com\/portal\/en-gb\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Raving Rabbids (opens in a new tab)\">Raving Rabbids<\/a>\u3001<a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/prince-of-persia\/sands-of-time-remake\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Prince of Persia (opens in a new tab)\">Prince of Persia<\/a>\u3001<a href=\"https:\/\/www.ubisoft.com\/en-us\/game\/assassins-creed\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Assassin's Creed (opens in a new tab)\">Assassin&#8217;s Creed<\/a>\u3001<a href=\"https:\/\/www.ubisoft.com\/en-gb\/franchise\/far-cry\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Far Cry (opens in a new tab)\">Far Cry<\/a>\u3001<a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/watch-dogs\/legion\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Watch Dogs (opens in a new tab)\">Watch Dogs<\/a>\u3001<a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/just-dance\/unlimited\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Just Dance (opens in a new tab)\">Just Dance<\/a>\u3001<a href=\"https:\/\/www.ubisoft.com\/en-gb\/game\/rainbow-six\/siege\">Tom Clancy&#8217;s<\/a>\u7cfb\u5217\u7b49\u7b49\u3002 <\/p>\n\n\n\n<p>\u80b2\u78a7\uff08<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\">Ubisoft<\/a> \uff09\u6709\u5168\u4e16\u754c\u6700\u591a\u7684\u5185\u90e8\u6e38\u620f\u5f00\u53d1\u4eba\u5458\uff0c\u805a\u96c6\u4e86\u4e16\u754c\u4e0a40\u591a\u4e2a\u5de5\u4f5c\u5ba4\u91cc\u8d85\u8fc718000\u540d\u56e2\u961f\u6210\u5458\uff0c\u5f00\u53d1\u6c89\u6d78\u5f0f\u3001\u6709\u9ad8\u5ea6\u53c2\u4e0e\u6027\uff0c\u5e76\u4e14\u5bf9\u7c7b\u578b\u8fdb\u884c\u5b9a\u4e49\u7684\u6e38\u620f\u3002 <\/p>\n\n\n\n<h2><strong>Persona.ly\u4ecb\u7ecd <\/strong><\/h2>\n\n\n\n<p><a href=\"http:\/\/persona.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a>\u662f\u4e00\u5bb6\u6280\u672f\u4ea7\u54c1\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u548c\u5e94\u7528\u5f00\u53d1\u5546\u63a8\u52a8\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u8fd0\u4f5c\u5e76\u4ee5\u7f8e\u56fd\u3001\u97e9\u56fd\u3001\u65e5\u672c\u3001\u4fc4\u7f57\u65af\u3001\u4e1c\u5357\u4e9a\u548c\u5370\u5ea6\u5e02\u573a\u4e3a\u4e3b\u3002\u6211\u4eec\u4f7f\u7528\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u63d0\u4f9b\u900f\u660e\u7684\u3001\u57fa\u4e8e\u6027\u80fd\u7684\u3001\u9ad8\u7cbe\u51c6\u7684\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u89e3\u51b3\u65b9\u6848\u3002 <\/p>\n\n\n\n<p><a href=\"http:\/\/persona.ly\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Persona.ly (opens in a new tab)\">Persona.ly<\/a>\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u6210\u4e3a\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u5b9e\u9645\u4ef7\u503c\u3001\u53d1\u5c55\u548c\u5e7f\u9614\u7684\u5e02\u573a\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34\u3002 <\/p>\n\n\n\n<h2><strong>\u8425\u9500\u6d3b\u52a8\u76ee\u6807 <\/strong><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/persona.ly\/\">Persona.ly<\/a>\u548c\u80b2\u78a7\uff08<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft  (opens in a new tab)\">Ubisoft <\/a>\uff09\u4e00\u8d77\u5408\u4f5c\uff0c\u5728Android\u4e0a\u63a8\u5e7f\u5176\u4f5c\u54c1\u201c<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ubisoft.owlient.howrse\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Howrse (opens in a new tab)\">Howrse<\/a>\u201d\u3002Howrse\u6700\u521d\u662f\u4e00\u4e2a\u57fa\u4e8e\u6d4f\u89c8\u5668\u7684\u6e38\u620f\uff0c\u662f\u4e00\u79cd\u975e\u5e38\u53d7\u6b22\u8fce\u7684\u517b\u9a6c\u6a21\u62df\u6e38\u620f\uff0c\u81ea2005\u5e74\u4ee5\u6765\u5df2\u6709\u8d85\u8fc71\u53432\u767e\u4e07\u540d\u73a9\u5bb6\u73a9\u8fc7\u8fd9\u4e2a\u6e38\u620f\uff0c<br>\u4e8e2014\u5e741\u6708\u653e\u5230\u4e86Android Play Store\u4e0a\u3002 <\/p>\n\n\n\n<p>\u8425\u9500\u6d3b\u52a8\u76ee\u6807\u662f\u6269\u5927\u73b0\u6709\u7528\u6237\u7fa4\u5e76\u83b7\u53d6\u9ad8\u5ea6\u53c2\u4e0e\u7684\u7528\u6237\uff0c\u6d3b\u52a8\u76ee\u6807\u4e13\u6ce8\u4e8e\u9488\u5bf9\u6e38\u620f\u5185\u65e9\u671f\u53d1\u5c55\uff08\u6ce8\u518c\u548c\u6559\u7a0b\u5b8c\u6210\uff09\u4ee5\u53ca\u65e9\u671fROAS\u76ee\u6807\u7684\u4f18\u5316\u3002 <\/p>\n\n\n\n<h2><strong>\u8fc7\u7a0b <\/strong><\/h2>\n\n\n\n<p>\u6211\u4eec\u4e13\u6709\u7684\u7a0b\u5e8f\u5316DSP\u5bf9\u63a5\u4e86\u6240\u6709\u4e3b\u6d41SSP\uff0c\u80fd\u591f\u6bcf\u79d2\u5904\u7406\u8d85\u8fc750\u4e07\u4e2a\u5e94\u7528\u5185\u5e93\u5b58\u5e7f\u544a\u8bf7\u6c42\u3002\u4f7f\u7528\u57fa\u4e8e\u5b9e\u65f6\u8bf7\u6c42\u6570\u636e\u548c\u6765\u81ea\u6211\u4eec\u7684\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u7684\u805a\u5408\u6570\u636e\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u6211\u4eec\u8fd0\u7528\u7528\u6237\u7ea7\u522b\u76ee\u6807\u5b9a\u4f4d\u6765\u8fd0\u4f5c\u6709\u6548\u7684\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\u3002 <\/p>\n\n\n\n<p>\u8be5\u57fa\u7840\u67b6\u6784\u65e8\u5728\u8ba9\u6211\u4eec\u80fd\u7740\u91cd\u4e8e\u7528\u6237\u884c\u4e3a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u690d\u5165\uff0c\u8fd9\u8ba9\u6211\u4eec\u80fd\u591f\u534f\u52a9\u50cf\u80b2\u78a7\uff08<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>\uff09\u8fd9\u6837\u7684\u624b\u673a\u5e94\u7528\u5f00\u53d1\u5546\u5728\u6700\u5408\u9002\u7684\u65f6\u673a\u89e6\u53ca\u6700\u6709\u4ef7\u503c\u7528\u6237\u3002 <\/p>\n\n\n\n<p>\u5f53\u6211\u4eec\u5f00\u59cb\u5728\u7f8e\u56fd\u4e3a\u80b2\u78a7\uff08<a href=\"https:\/\/www.ubisoft.com\/en-gb\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ubisoft (opens in a new tab)\">Ubisoft<\/a>\uff09\u7684\u201c<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.ubisoft.owlient.howrse\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Howrse (opens in a new tab)\">Howrse<\/a>\u201d\u8fd0\u4f5c\u7528\u6237\u83b7\u53d6\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u6211\u4eec\u6700\u521d\u7684\u65b9\u6cd5\u662f\u4ee5\u57fa\u4e8e\u517b\u9a6c\u60c5\u5883\u751f\u6210\u7684\u76f8\u4f3c\u53d7\u4f17\u4eba\u7fa4\u4e3a\u76ee\u6807\uff0c\u4ee5\u4fbf\u80fd\u6709\u6548\u5730\u6536\u96c6\u6709\u4ee3\u8868\u6027\u7684\u5b89\u88c5\u6b21\u6570\u4ee5\u53ca\u6e38\u620f\u5185\u65e9\u671f\u53d1\u5c55\u4e8b\u4ef6\uff0c\u4ece\u800c\u5efa\u7acb\u4ee5\u8f85\u5bfc\u8d5b\u4e3a\u76ee\u6807\u7684\u6a21\u578b\u3002 <\/p>\n\n\n\n<p>\u5728\u8fd0\u4f5c\u8425\u9500\u6d3b\u52a8\u5f00\u59cb\u540e\u4e24\u5468\u5185\u6709\u8d85\u8fc71000\u6b21\u5b89\u88c5\uff0c\u9488\u5bf9\u5b8c\u6210\u4e86\u6559\u7a0b\u7684\u7528\u6237\u7684\u5efa\u6a21\u5f00\u59cb\u4e86\uff0c\u800c\u4e14\u5728\u8425\u9500\u6d3b\u52a8\u7684\u5934\u4e00\u4e2a\u6708\u91cc\u5bf9\u5b8c\u6210\u4e86\u6559\u7a0b\u7684\u7528\u6237\u7684\u83b7\u53d6\u7387\u589e\u52a0\u4e8647%\u3002 <\/p>\n\n\n\n<p>\u5728\u9488\u5bf9\u6559\u7a0b\u5b8c\u6210\u7528\u6237\u8fdb\u884c\u4f18\u5316\u65f6\uff0c\u6211\u4eec\u9010\u6e10\u6536\u96c6\u4e86\u4ed8\u8d39\u7528\u6237\u6837\u672c\uff0c\u8fd9\u8ba9\u6211\u4eec\u80fd\u5f00\u59cb\u9488\u5bf9\u4f5c\u4e3a\u6a21\u578b\u7684\u6b21\u7ea7\u76ee\u6807\u7684\u4ed8\u8d39\u7528\u6237\u8fdb\u884c\u5efa\u6a21\uff0c\u8fd9\u4e0e\u4f7f\u7528\u8fc7\u5bc6\u91c7\u6837\u4ee5\u52a0\u5feb\u5bf9\u76f8\u5bf9\u5c0f\u672c\u91c7\u6837\u7684\u5b66\u4e60\u4e00\u8d77\uff0c\u4f7f\u5f97ROAS\u6bcf\u5468\u90fd\u6709\u9010\u6b65\u7684\u589e\u957f\u3002 <\/p>\n\n\n\n<h2><strong>\u7ed3\u679c <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"901\" height=\"650\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-4.png\" alt=\"Ubisoft UA campaign results - Persona.ly vs. paid social: \n55% more installs, 12% lower eCPI, 23% higher registration rate, 200% higher D7 retention, 8% higher D7 ROAS, 120% higher D30 ROAS\" class=\"wp-image-2144\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-4.png 901w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-4-300x216.png 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-4-768x554.png 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/Ubisodt_results-4-800x577.png 800w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-3.jpg\" alt=\"\u80b2\u78a7\uff08Ubisoft \uff09\u7684\u53d1\u5c55\u5e02\u573a\u8425\u9500\u4e13\u5458Lucas Rossi \" class=\"wp-image-2145\" width=\"170\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-3.jpg 920w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-3-300x296.jpg 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-3-768x758.jpg 768w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-3-100x100.jpg 100w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/IMG_5934-3-800x790.jpg 800w\" sizes=\"(max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>Persona.ly\u8ba9\u6211\u4eec\u80fd\u591f\u5c06\u5a92\u4f53\u5e02\u573a\u8425\u9500\u6df7\u5408\u591a\u6837\u5316\uff0c\u5e76\u4e14\u663e\u793a\u51fa\u548c\u5176\u4ed6\u5927\u578b\u793e\u4ea4\u7f51\u7edc\u5e7f\u544a\u5e73\u53f0\u76f8\u4f3c\u7684\u5b66\u4e60\u66f2\u7ebf\u3002\u8be5\u56e2\u961f\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u63d0\u4f9b\u4e86\u975e\u5e38\u4e2a\u6027\u5316\u4e14\u53cd\u5e94\u5feb\u901f\u7684\u652f\u6301\uff0c\u9488\u5bf9\u6027\u80fd\u91c7\u7528\u4e86\u975e\u5e38\u7262\u56fa\u5f3a\u5927\u7684\u5206\u6790\u65b9\u6cd5\u3002 <\/p><cite>\u80b2\u78a7\uff08Ubisoft \uff09\u7684\u53d1\u5c55\u5e02\u573a\u8425\u9500\u4e13\u5458Lucas Rossi <\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-image is-style-circle-mask\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-3.jpg\" alt=\"Persona.ly\u7684RTB\u4ea7\u54c1\u8d1f\u8d23\u4ebaJoseph Iris \" class=\"wp-image-2146\" width=\"168\" srcset=\"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-3.jpg 405w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-3-300x300.jpg 300w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-3-150x150.jpg 150w, https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-content\/uploads\/2021\/03\/yossi_profile-3-100x100.jpg 100w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>\u80b2\u78a7\uff08Ubisoft \uff09\u56e2\u961f\u662f\u4e00\u7fa4\u5f88\u6709\u89c1\u5730\u3001\u77e5\u8bc6\u6e0a\u535a\u5e76\u4e14\u57fa\u672c\u4e0a\u5f88\u5b89\u9759\u7684\u4e13\u4e1a\u4eba\u58eb\uff0c\u4e0e\u4ed6\u4eec\u5408\u4f5c\u975e\u5e38\u6109\u5feb\u3002\u548c\u4ed6\u4eec\u7684\u6c9f\u901a\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u975e\u5e38\u7545\u901a\uff0c\u8fd9\u8ba9\u6211\u4eec\u7684\u56e2\u961f\u80fd\u6253\u9020\u9010\u6b65\u83b7\u5f97\u6210\u529f\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u800c\u4e0d\u7528\u65bd\u884c\u4efb\u4f55\u53ef\u80fd\u4f1a\u5bfc\u81f4\u8d1f\u9762\u504f\u89c1\u7684\u9650\u5236\u3002 <\/p><cite>Persona.ly\u7684RTB\u4ea7\u54c1\u8d1f\u8d23\u4ebaJoseph Iris <\/cite><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0b\u8f7dPDF\u7248\u672c\u7684\u6848\u4f8b\u7814\u7a76 \u80b2\u78a7\uff08Ubisoft \uff09\u4ecb\u7ecd \u80b2\u78a7\u5a31\u4e50\u8f6f\u4ef6\u516c\u53f8\uff08Ubisoft Entertainment SA\uff09\u6210\u7acb\u4e8e1986\u5e74\uff0c\u662f\u4e00\u5bb6\u4e1a\u754c\u4e34\u5934\u7684\u7535\u5b50\u6e38\u620f\u548c\u5a31\u4e50\u4f01\u4e1a\u96c6\u56e2\u3002\u5b83\u7684\u603b\u90e8\u4f4d\u4e8e\u5df4\u9ece\u7684Montreuil\u90ca\u533a\uff0c\u5728\u4e16\u754c\u5404\u5730\u6709\u591a\u4e2a\u5f00\u53d1\u5de5\u4f5c\u5ba4\u3002 \u4f5c\u4e3a\u4e16\u754c\u4e0a\u6700\u8457\u540d\u7684\u6e38\u620f\u5f00\u53d1\u5546\u4e4b\u4e00\uff0c\u80b2\u78a7\uff08Ubisoft \uff09\u62e5\u6709\u5e76\u4e3a\u5bb6\u55bb\u6237\u6653\u7684\u6e38\u620f\u7cfb\u5217\u5f00\u53d1\u684c\u9762\u3001\u6e38\u620f\u673a\u548c\u624b\u673a\u6e38\u620f\u4f5c\u54c1\uff0c\u4f8b\u5982Rayman\u3001Raving Rabbids\u3001Prince of Persia\u3001Assassin&#8217;s Creed\u3001Far Cry\u3001Watch Dogs\u3001Just Dance\u3001Tom Clancy&#8217;s\u7cfb\u5217\u7b49\u7b49\u3002 \u80b2\u78a7\uff08Ubisoft \uff09\u6709\u5168\u4e16\u754c\u6700\u591a\u7684\u5185\u90e8\u6e38\u620f\u5f00\u53d1\u4eba\u5458\uff0c\u805a\u96c6\u4e86\u4e16\u754c\u4e0a40\u591a\u4e2a\u5de5\u4f5c\u5ba4\u91cc\u8d85\u8fc718000\u540d\u56e2\u961f\u6210\u5458\uff0c\u5f00\u53d1\u6c89\u6d78\u5f0f\u3001\u6709\u9ad8\u5ea6\u53c2\u4e0e\u6027\uff0c\u5e76\u4e14\u5bf9\u7c7b\u578b\u8fdb\u884c\u5b9a\u4e49\u7684\u6e38\u620f\u3002 Persona.ly\u4ecb\u7ecd Persona.ly\u662f\u4e00\u5bb6\u6280\u672f\u4ea7\u54c1\u516c\u53f8\uff0c\u81f4\u529b\u4e8e\u4e3a\u54c1\u724c\u548c\u5e94\u7528\u5f00\u53d1\u5546\u63a8\u52a8\u79fb\u52a8\u7528\u6237\u83b7\u53d6\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u8fd0\u4f5c\u5e76\u4ee5\u7f8e\u56fd\u3001\u97e9\u56fd\u3001\u65e5\u672c\u3001\u4fc4\u7f57\u65af\u3001\u4e1c\u5357\u4e9a\u548c\u5370\u5ea6\u5e02\u573a\u4e3a\u4e3b\u3002\u6211\u4eec\u4f7f\u7528\u4e13\u6709\u7684\u7ade\u4ef7\u5668\u548c\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u63d0\u4f9b\u900f\u660e\u7684\u3001\u57fa\u4e8e\u6027\u80fd\u7684\u3001\u9ad8\u7cbe\u51c6\u7684\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u89e3\u51b3\u65b9\u6848\u3002 Persona.ly\u52aa\u529b\u8ffd\u6c42\u7684\u4e0d\u4ec5\u4ec5\u662f\u7b80\u5355\u7684\u5408\u4f5c\uff0c\u800c\u662f\u6210\u4e3a\u4e3a\u4e8b\u4e1a\u591a\u5411\u53d1\u5c55\u534f\u52a9\u63d0\u4f9b\u5b9e\u9645\u4ef7\u503c\u3001\u53d1\u5c55\u548c\u5e7f\u9614\u7684\u5e02\u573a\u6d1e\u5bdf\u7684\u5408\u4f5c\u4f19\u4f34\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807 Persona.ly\u548c\u80b2\u78a7\uff08Ubisoft \uff09\u4e00\u8d77\u5408\u4f5c\uff0c\u5728Android\u4e0a\u63a8\u5e7f\u5176\u4f5c\u54c1\u201cHowrse\u201d\u3002Howrse\u6700\u521d\u662f\u4e00\u4e2a\u57fa\u4e8e\u6d4f\u89c8\u5668\u7684\u6e38\u620f\uff0c\u662f\u4e00\u79cd\u975e\u5e38\u53d7\u6b22\u8fce\u7684\u517b\u9a6c\u6a21\u62df\u6e38\u620f\uff0c\u81ea2005\u5e74\u4ee5\u6765\u5df2\u6709\u8d85\u8fc71\u53432\u767e\u4e07\u540d\u73a9\u5bb6\u73a9\u8fc7\u8fd9\u4e2a\u6e38\u620f\uff0c\u4e8e2014\u5e741\u6708\u653e\u5230\u4e86Android Play Store\u4e0a\u3002 \u8425\u9500\u6d3b\u52a8\u76ee\u6807\u662f\u6269\u5927\u73b0\u6709\u7528\u6237\u7fa4\u5e76\u83b7\u53d6\u9ad8\u5ea6\u53c2\u4e0e\u7684\u7528\u6237\uff0c\u6d3b\u52a8\u76ee\u6807\u4e13\u6ce8\u4e8e\u9488\u5bf9\u6e38\u620f\u5185\u65e9\u671f\u53d1\u5c55\uff08\u6ce8\u518c\u548c\u6559\u7a0b\u5b8c\u6210\uff09\u4ee5\u53ca\u65e9\u671fROAS\u76ee\u6807\u7684\u4f18\u5316\u3002 \u8fc7\u7a0b \u6211\u4eec\u4e13\u6709\u7684\u7a0b\u5e8f\u5316DSP\u5bf9\u63a5\u4e86\u6240\u6709\u4e3b\u6d41SSP\uff0c\u80fd\u591f\u6bcf\u79d2\u5904\u7406\u8d85\u8fc750\u4e07\u4e2a\u5e94\u7528\u5185\u5e93\u5b58\u5e7f\u544a\u8bf7\u6c42\u3002\u4f7f\u7528\u57fa\u4e8e\u5b9e\u65f6\u8bf7\u6c42\u6570\u636e\u548c\u6765\u81ea\u6211\u4eec\u7684\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u7684\u805a\u5408\u6570\u636e\u7684\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\uff0c\u6211\u4eec\u8fd0\u7528\u7528\u6237\u7ea7\u522b\u76ee\u6807\u5b9a\u4f4d\u6765\u8fd0\u4f5c\u6709\u6548\u7684\u7528\u6237\u83b7\u53d6\u548c\u8bbf\u5ba2\u627e\u56de\u8425\u9500\u6d3b\u52a8\u3002 \u8be5\u57fa\u7840\u67b6\u6784\u65e8\u5728\u8ba9\u6211\u4eec\u80fd\u7740\u91cd\u4e8e\u7528\u6237\u884c\u4e3a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5e7f\u544a\u690d\u5165\uff0c\u8fd9\u8ba9\u6211\u4eec\u80fd\u591f\u534f\u52a9\u50cf\u80b2\u78a7\uff08Ubisoft\uff09\u8fd9\u6837\u7684\u624b\u673a\u5e94\u7528\u5f00\u53d1\u5546\u5728\u6700\u5408\u9002\u7684\u65f6\u673a\u89e6\u53ca\u6700\u6709\u4ef7\u503c\u7528\u6237\u3002 \u5f53\u6211\u4eec\u5f00\u59cb\u5728\u7f8e\u56fd\u4e3a\u80b2\u78a7\uff08Ubisoft\uff09\u7684\u201cHowrse\u201d\u8fd0\u4f5c\u7528\u6237\u83b7\u53d6\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u6211\u4eec\u6700\u521d\u7684\u65b9\u6cd5\u662f\u4ee5\u57fa\u4e8e\u517b\u9a6c\u60c5\u5883\u751f\u6210\u7684\u76f8\u4f3c\u53d7\u4f17\u4eba\u7fa4\u4e3a\u76ee\u6807\uff0c\u4ee5\u4fbf\u80fd\u6709\u6548\u5730\u6536\u96c6\u6709\u4ee3\u8868\u6027\u7684\u5b89\u88c5\u6b21\u6570\u4ee5\u53ca\u6e38\u620f\u5185\u65e9\u671f\u53d1\u5c55\u4e8b\u4ef6\uff0c\u4ece\u800c\u5efa\u7acb\u4ee5\u8f85\u5bfc\u8d5b\u4e3a\u76ee\u6807\u7684\u6a21\u578b\u3002 \u5728\u8fd0\u4f5c\u8425\u9500\u6d3b\u52a8\u5f00\u59cb\u540e\u4e24\u5468\u5185\u6709\u8d85\u8fc71000\u6b21\u5b89\u88c5\uff0c\u9488\u5bf9\u5b8c\u6210\u4e86\u6559\u7a0b\u7684\u7528\u6237\u7684\u5efa\u6a21\u5f00\u59cb\u4e86\uff0c\u800c\u4e14\u5728\u8425\u9500\u6d3b\u52a8\u7684\u5934\u4e00\u4e2a\u6708\u91cc\u5bf9\u5b8c\u6210\u4e86\u6559\u7a0b\u7684\u7528\u6237\u7684\u83b7\u53d6\u7387\u589e\u52a0\u4e8647%\u3002 \u5728\u9488\u5bf9\u6559\u7a0b\u5b8c\u6210\u7528\u6237\u8fdb\u884c\u4f18\u5316\u65f6\uff0c\u6211\u4eec\u9010\u6e10\u6536\u96c6\u4e86\u4ed8\u8d39\u7528\u6237\u6837\u672c\uff0c\u8fd9\u8ba9\u6211\u4eec\u80fd\u5f00\u59cb\u9488\u5bf9\u4f5c\u4e3a\u6a21\u578b\u7684\u6b21\u7ea7\u76ee\u6807\u7684\u4ed8\u8d39\u7528\u6237\u8fdb\u884c\u5efa\u6a21\uff0c\u8fd9\u4e0e\u4f7f\u7528\u8fc7\u5bc6\u91c7\u6837\u4ee5\u52a0\u5feb\u5bf9\u76f8\u5bf9\u5c0f\u672c\u91c7\u6837\u7684\u5b66\u4e60\u4e00\u8d77\uff0c\u4f7f\u5f97ROAS\u6bcf\u5468\u90fd\u6709\u9010\u6b65\u7684\u589e\u957f\u3002 \u7ed3\u679c Persona.ly\u8ba9\u6211\u4eec\u80fd\u591f\u5c06\u5a92\u4f53\u5e02\u573a\u8425\u9500\u6df7\u5408\u591a\u6837\u5316\uff0c\u5e76\u4e14\u663e\u793a\u51fa\u548c\u5176\u4ed6\u5927\u578b\u793e\u4ea4\u7f51\u7edc\u5e7f\u544a\u5e73\u53f0\u76f8\u4f3c\u7684\u5b66\u4e60\u66f2\u7ebf\u3002\u8be5\u56e2\u961f\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u63d0\u4f9b\u4e86\u975e\u5e38\u4e2a\u6027\u5316\u4e14\u53cd\u5e94\u5feb\u901f\u7684\u652f\u6301\uff0c\u9488\u5bf9\u6027\u80fd\u91c7\u7528\u4e86\u975e\u5e38\u7262\u56fa\u5f3a\u5927\u7684\u5206\u6790\u65b9\u6cd5\u3002 \u80b2\u78a7\uff08Ubisoft \uff09\u7684\u53d1\u5c55\u5e02\u573a\u8425\u9500\u4e13\u5458Lucas Rossi \u80b2\u78a7\uff08Ubisoft \uff09\u56e2\u961f\u662f\u4e00\u7fa4\u5f88\u6709\u89c1\u5730\u3001\u77e5\u8bc6\u6e0a\u535a\u5e76\u4e14\u57fa\u672c\u4e0a\u5f88\u5b89\u9759\u7684\u4e13\u4e1a\u4eba\u58eb\uff0c\u4e0e\u4ed6\u4eec\u5408\u4f5c\u975e\u5e38\u6109\u5feb\u3002\u548c\u4ed6\u4eec\u7684\u6c9f\u901a\u4ece\u7b2c\u4e00\u5929\u8d77\u5c31\u975e\u5e38\u7545\u901a\uff0c\u8fd9\u8ba9\u6211\u4eec\u7684\u56e2\u961f\u80fd\u6253\u9020\u9010\u6b65\u83b7\u5f97\u6210\u529f\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u800c\u4e0d\u7528\u65bd\u884c\u4efb\u4f55\u53ef\u80fd\u4f1a\u5bfc\u81f4\u8d1f\u9762\u504f\u89c1\u7684\u9650\u5236\u3002 Persona.ly\u7684RTB\u4ea7\u54c1\u8d1f\u8d23\u4ebaJoseph Iris<\/p>\n","protected":false},"author":8,"featured_media":2115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[297,6,157,57],"tags":[1979,1981,788,1178,274,1977,2138],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/2141"}],"collection":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":0,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/2141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media\/2115"}],"wp:attachment":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=2141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=2141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}