{"id":931,"date":"2018-12-18T09:27:11","date_gmt":"2018-12-18T09:27:11","guid":{"rendered":"https:\/\/blog-staging.cdn.persona.ly\/blog\/?p=931"},"modified":"2022-01-20T15:03:49","modified_gmt":"2022-01-20T15:03:49","slug":"how-to-use-instagram-to-increase-app-conversion-downloads","status":"publish","type":"post","link":"https:\/\/blog-staging.cdn.persona.ly\/blog\/2018\/12\/how-to-use-instagram-to-increase-app-conversion-downloads\/","title":{"rendered":"How to Start Running User Acquisition Campaigns on Instagram"},"content":{"rendered":"\n

This past June, Instagram celebrated the milestone of more than 1 billion active users. That\u2019s right \u2013 more than 1 billion people use the platform every month to share photos, check up on their favorite celebrities, and stay up to date on the lives of their friends \u2013 both <\/span>real<\/span><\/i> and virtual.  <\/span><\/p>\n\n\n\n

While this milestone was certainly significant for the team over at Instagram, it also had an unbeknownst-to-many impact on an entire profession\u2019s worth of people. <\/span><\/p>\n\n\n\n

With 1 billion people flocking to the <\/span>social media<\/span><\/a> platform every month, gone are the days where marketers can dismiss Instagram, claiming their audience isn\u2019t there or it\u2019s just a platform for millennials. <\/span><\/p>\n\n\n\n

You can bet that in that massive group of people, there are individuals of all ages and demographics. Your audience <\/span>is<\/span><\/i> on Instagram \u2013 you just have to identify the best way to reach them. <\/span><\/p>\n\n\n\n

For B2B marketers, Instagram is especially unfamiliar territory. But don\u2019t be mistaken and assume that it\u2019s only good for showing off your company culture. <\/span><\/p>\n\n\n\n

That mindset is limiting, when in fact, the opportunities are endless. While Instagram is a stellar tool to increase brand awareness, let\u2019s move a little further down the funnel, shall we? <\/span><\/p>\n\n\n\n

That\u2019s right. You can use Instagram to increase app downloads. Now, we\u2019re going to talk about how. <\/span><\/p>\n\n\n\n

Optimize your Instagram business profile<\/strong><\/b><\/h2>\n\n\n\n

Before you do anything else, you\u2019ll want to make sure you\u2019ve switched your company\u2019s Instagram account to an official Instagram business profile. Business accounts and personal accounts may <\/span>look<\/span><\/i> similar from the front end, but they\u2019re actually quite different. <\/span><\/p>\n\n\n\n

A registered business account will give you access to in-depth analytics which offers data on the performance of specific posts, your followers\u2019 demographics, and more. Additionally, business accounts allow you to add a contact button \u2013 a critical feature that will ensure your customers and prospects know the best way to reach you. <\/span><\/p>\n\n\n\n

Instagram also recently started allowing business accounts to add links to their Instagram stories, so <\/span>long<\/span><\/i> as it has more than ten thousand followers.<\/span><\/p>\n\n\n\n

\"\"<\/a>
Example of ads from Instagram for business<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n

Test out Instagram Ads<\/strong><\/b><\/h2>\n\n\n\n

Once you have an official business account, you can start integrating Instagram ads as a part of your <\/span>Instagram marketing<\/span><\/a> strategy. What\u2019s <\/span>even<\/span><\/i> better about this is Instagram also uses Facebook Ads Manager, making this process even easier if you\u2019re already familiar.<\/span><\/p>\n\n\n\n

Additionally, Instagram\u2019s in-depth ad targeting is a stellar way to make sure your ad is shown to your app\u2019s ideal users. For example, you can define an audience based on their interests \u2013 data that comes from the apps they use, the accounts they follow, and the ads they\u2019re <\/span>already <\/span><\/i>clicking. <\/span><\/p>\n\n\n\n

Say your app helps restaurant-goers find menus that cater to gluten-free customers. You can target Instagram users that already follow health food or gluten-free accounts, etc. You can also target based on location, demographics, behaviors, and more.<\/span><\/p>\n\n\n\n

What\u2019s especially intriguing about Instagram ads is how seamlessly they integrate into the user experience.<\/span> Users will come across your ads naturally as they scroll through their feed.<\/span> Between creating a visually-pleasing ad, writing a compelling caption, and featuring a call-to-action to download your app, you\u2019ll be well on your way to some new and excited users. <\/span><\/p>\n\n\n\n

Promote your app in your Instagram stories<\/strong><\/b><\/h2>\n\n\n\n

If you\u2019re one of the lucky ones that have more than 10,000 Instagram followers, then you definitely want to be taking advantage of the perk that lets you add links in your stories. <\/span><\/p>\n\n\n\n

Instagram stories gained popularity rapidly \u2013 especially among brands and companies. This growth can be attributed to a few reasons, the first of which that they allow companies to come across as<\/span> friendly and approachable. <\/span><\/p>\n\n\n\n

Instagram stories can be made up of multiple slides. These slides can be interactive photos, vertical videos (make sure you\u2019re using the proper Instagram story dimensions!), boomerangs, or graphics. This means you can show off your app’s interface, describe how to use it, feature real users, and finish off the story with a link to download. <\/span><\/p>\n\n\n\n

Additionally, once users <\/span>do<\/span><\/i> download your app, you can use Instagram stories to collect real customer feedback. Instagram recently offered<\/span> a Q&A feature <\/span>and<\/span><\/i> a poll feature<\/span>, meaning you can ask your users about their favorite features and gather some candid insights.<\/span><\/p>\n\n\n\n

Instagram is here to stay. Start embracing it! <\/span><\/p>\n\n\n\n

If you\u2019re a marketer, and you\u2019re not yet using Instagram to drive app downloads, I have just one question for you: what are you waiting for? <\/span><\/p>\n\n\n\n

Instagram is more than just a brand awareness platform. Leverage the photo-sharing app in 2019 and start moving prospects down your funnel. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

This past June, Instagram celebrated the milestone of more than 1 billion active users. That\u2019s right \u2013 more than 1 billion people use the platform every month to share photos, check up on their favorite celebrities, and stay up to date on the lives of their friends \u2013 both real and virtual.   While this milestone was … <\/p>\n

Continue reading “How to Start Running User Acquisition Campaigns on Instagram”<\/span><\/a><\/p>\n","protected":false},"author":11,"featured_media":978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[260,173],"acf":[],"_links":{"self":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/931"}],"collection":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/comments?post=931"}],"version-history":[{"count":0,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/posts\/931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media\/978"}],"wp:attachment":[{"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/media?parent=931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/categories?post=931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog-staging.cdn.persona.ly\/blog\/wp-json\/wp\/v2\/tags?post=931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}